Jana

Category: Content
Type: Blog Article

Generated 3 weeks ago

Jana

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Top 10 Mobile Trends for 2017

    Another year has come and gone. 2016 was filled with many changes in the mobile industry. Pokémon Go brought augmented reality (AR) to the masses. India became the second-largest smartphone market in the world. Facebook encountered questions around how their platform measures ads. As we begin 2017, here are our 10 predictions for the mobile ecosystem in the next 12 months.

Jana

Category: Positioning & Presence
Type: Page Design Update

Generated 1 month ago

Jana

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • [White Paper] Emerging Markets: Changing the Game of Mobile Advertising

    The future of advertising is mobile, and the future of mobile is in emerging markets. By 2050, India will overtake the United States and become the second largest world economy, right behind China. The number of smartphones sold in India—the world’s second-largest smartphone market—increased by 30% between 2015 and 2016.    There is a unique opportunity for advertisers to reach a n...

Jana

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Three Business Culture Differences That Affect Communication

    Communication is not just an important part of business; communication is business. At Jana, a large number of our customers are headquartered in other markets, ranging from Brazil to Malaysia. Similar to our customers, myself and the Account Management team must analyze the best ways to access, appeal, and communicate in foreign markets for business purposes. Due to time-zone differe...

Jana

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Top 10 Blog Posts of 2016

    As the Content Marketing Manager at Jana, I have the pleasure of using our wealth of data to tell interesting stories, and help our employees tell interesting stories of their own about their experience in our markets or at Jana. It’s been a fun year and I wanted to look back and share my editor’s picks for the top blog posts of 2016.

Jana

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Why Advertising Diversity Matters in Emerging Markets

    It is no coincidence that the biggest players in ad-tech all have their eyes on emerging markets—countries that have a combination of high GDP growth rate, low GDP per capita, and large total GDP. These companies are in a race to meet the increasing demand from app developers looking to grow their user base in countries outside the highly saturated app economies of the United States an...

Jana

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Observations on the Mobile Ecosystem in Mexico

    At Jana, we regularly travel to the countries where our mCent users live. These trips not only help us better understand how we can make mCent better for our users and customers, but they also help us understand the market itself. I recently returned from a trip to Mexico City in Mexico, one of our 15 emerging market countries. While there, I discovered a few new things about mobile co...

Jana

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Reliance Jio and Mobile Trends: Jana Insights Snapshot Newsletter

    The Jana Index is a curated collection of data and insights highlighting the growth of mobile and advertising in emerging markets. As part of the Jana Index, we recently released our monthly Insights Snapshot newsletter written by the Jana Insights team. Every month, the newsletter will include the most recent news, trends, and data related to mobile in emerging markets.  Here's a sne...

Jana

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected

  • Introducing mCent: Beta Nahin, Data Maango

    This week has been a really exciting one at Jana—and it's not just because we're one week away from Thanksgiving. Over the last few months, our mCent team has been hard at work on our first television commercial in India, which not only brings awareness to the mCent app in general, but also spreads a meaningful social message. 

Jana

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected

  • Four Productivity Tips for Working Smarter

    Working as a Software Engineer at a fast-paced startup can be stressful. Distractions and shifting priorities can make anyone’s work drift off course. Over the course of earning my master’s degrees and working as an engineer at multiple companies, I’ve learned that it is more important to work smarter than harder in order to avoid procrastinating. But, I realize, that this is much easi...

Jana

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected

  • BBM and WhatsApp Fight for Users’ Attention in Indonesia

    Messaging apps are popular all over the globe. Last year, the number of messages sent via WhatsApp surpassed SMS for the first time. Messaging apps have adapted beyond simple two-way texting into platforms for ordering a taxi, checking into a flight, or purchasing movie tickets. Smartphone users in Indonesia are some of the most active messaging app users in the world. 92% of smartphon...

Jana

Category: Content
Type: Blog Article

Generated 4 months ago

Jana

Category: Content
Type: Blog Article

Generated 4 months ago

New blog articles detected

  • The Jana Index: Your Emerging Market Data Resource

    Emerging market countries like India, Indonesia, and China are quickly becoming the key drivers of wealth, influence, and technology around the world. With the Jana Index, we place data about these countries and the people who call them home at your fingertips. Introducing the Jana Index The Jana Index is a curated collection of data and insights highlighting the growth of mobile and...

Jana

Category: Content
Type: Blog Article

Generated 4 months ago

New blog articles detected

  • #INEEDDATA: How Indian Students Use Their Smartphones

    How do you use mobile data? Whether it’s to stream your favorite music on your way to work, play your favorite mobile game, or keep up to date with friends and family on social media, mobile data is the catalyst for many things we accomplish with our smartphones.

  • Introducing Jana Launch

    Jana is happy to introduce our new self-service platform, Jana Launch. Through Jana Launch, app developers can create, maintain, and track their own mobile user acquisition campaigns. Entrepreneurs at all stages—from independent developers to more established companies—can grow their user base in emerging markets with no budget requirements.

  • Why Remote User Testing is Not Enough

    Everyday at Jana, we are working toward making the Internet free for the next billion people. Our biggest obstacle that we face as we progress toward this goal may surprise you. We are based in our Boston, Massachusetts headquarters, yet our users live in India, Brazil, Indonesia, Mexico, and beyond. This geographic distance makes user testing of our mCent app come with some unique cha...

  • Why a Startup? Goals, Ownership, Impact

    As college students flood back into Boston this month, I’ve been looking back on life since graduating from Boston College in 2015, reflecting specifically on my decision to join Jana. If you’re a recent college graduate, perhaps you can relate to the disorienting dizziness brought on by the infinite possibilities presented to you upon graduation. It’s likely that you will never again ...

  • Emerging Markets: Why They Should Matter to App Developers

    They’re big. They’re scary. They’re different. Emerging markets are the fastest growing markets in the world, yet in most cases, they are geographically smaller than developed markets such as the United States. All of these elements make them particularly intimidating to app developers around the world—understandably so. If you’re thinking about replicating your U.S.-focused mobile str...

  • Jana's Culture Hackathon

    Hackathons are not a new concept at any startup. This marathon day spent finding new ways to solve existing problems or create innovations are also not a new concept at Jana. Every quarter, we hold themed hackathons where Jana team members pitch their ideas to their teammates, recruit help, and execute on a project in 24 hours. Typically, hackathon themes tend to lend themselves better...

Jana

Category: Content
Type: Blog Article

Generated 7 months ago

Jana

Category: Content
Type: Blog Article

Generated 7 months ago

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