7 Types of Content for the Consideration Stage of the Buyer's Journey
Leave your mark in the consumer's mind from this point forward. Consideration is all about solutions. Your lead has a problem, now it's time to show them how they're going to fix it.
Marketing Analytics: What Do I Really Need to Know?
Analytics has ushered in a new age of marketing. With so much data readily available through software, applications, and websites, it's easy for marketers to find out what they need to know to sell products better. Or is it? Not all data is useful, just because there are lots of numbers and fancy graphs doesn't mean your marketing efforts are going to skyrocket.