HubSpot is a developer and marketer of software products for inbound marketing and sales. It was founded by Brian Halligan and Dharmesh Shah in 2006. Its products and services aim to provide tools for social media marketing, content management, web analytics and search engine optimization.

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HubSpot

Category: Content
Type: Blog Article

Generated 3 weeks ago

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  • 5 Principais Erros que as pessoas cometem com o Inbound Marketing

    Você já ouviu, leu, cadastrou-se em blogs de especialistas sobre o tema e pode até ser que tenha participado de palestras e conferências sobre o tema. Você pensa que ele tem todas as respostas para suas necessidades de marketing e vendas, mas se dá conta de que “parece bom demais pra ser verdade”. O primeiro ponto é que o inbound marketing não é a solução para todos as necessidades (...

HubSpot

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • How to Write a Case Study: The Ultimate Guide & Template

    Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises. Sure, you could say that you're great at X, or that you're way ahead of the competition when it comes to Y. But at the end of the day, what you really need to win new business ...

  • Blast From the Past: 7 Websites That Were One Thing, But Now They're Another

    Once upon a time, back in 2005, there lived on the internet a website called YouTube. It's a name that, today, many people recognize as a video-sharing website -- and much more -- that's owned by Google. But over a decade ago, YouTube wasn't what it is today. In 2005, YouTube was a dating site. Yes, you read that correctly. YouTube began as a dating site.

HubSpot

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • Salespeople: Are You Interviewing Your Prospects, or Interrogating Them?

    Most salespeople understand asking questions is a necessary part of selling. But when it comes to the questions themselves and how they’re posed, salespeople still fall short. I’ve listened to thousands of sales calls in the past 20 years -- and the vast majority sound like interrogations, not interviews.

  • 8 Easy Morning Motivation Rituals to Kickstart Your Day

    It takes grit to be in sales. You will get rejected by prospects multiple times a day, there are some months when you won't hit your number, and losses are just part of the job. It's not all bad, of course. But on some days, it's going to be difficult to find your motivation. So start your mornings off right and set yourself up for a productive day with these eight quick morning motiv...

  • How to Optimize Lead Handoff Between Marketing and Sales

    Historically, the biggest source of conflict between Marketing and Sales can be summed up in a single word. Leads.

HubSpot

Category: Content
Type: Youtube Video

Generated 3 weeks ago

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  • What is Artificial Intelligence?

    You’ve probably heard the buzz. The age of artificial intelligence has arrived. But that doesn’t mean it's easy to wrap your mind around. Let’s break down the basics of artificial intelligence, bots, and machine learning. Besides, there's nothing that will impact marketing more in the next five to ten years than artificial intelligence. Learn what the coming revolution means for your day-to-day w...

HubSpot

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • 8 Deadly Phone Sales Blunders You’re Making Right Now

    From the moment you dial a prospect’s number to the moment you hang up the phone -- do you know exactly what you're doing? Most salespeople totally wing their sales calls, a surefire way to squander opportunities for great sales conversations that lead to meetings and revenue.

  • The Question That Improves Every Pitch

    When a pitch goes badly -- sales pitch, investor pitch, plea for company resources, whatever -- there’s usually a specific moment when it falls apart. Before that moment, your audience gives you the benefit of the doubt. After that moment, they’re tuned out. You can almost feel them turn against you.

HubSpot

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • The Essential Artificial Intelligence Glossary for Marketers

    Thank goodness for live chat. If you’re anything like me, you look back at the days of corded phones and 1-800 numbers with anything but fondness. But as you’re chatting with a customer service agent on Facebook Messenger to see if you can change the shipping address on your recent order, sometimes it’s tempting to ask, am I really talking to a human? Or is this kind, speedy agent rea...

  • Why Design and Coding Academies Need to Get in on Inbound Marketing

    Supermodels may have ruled the world in the 1990s, but today it's the creatives. Everyone wants in on disruptive, viral, [insert your own buzz word here] intersecting worlds of design and technology. Especially the savvy students who are looking for challenging, fun, and economically rewarding professions.

  • Why 2017 Is the Year to Take Snapchat Seriously [Infographic]

    Here at HubSpot, we're not shy about our fondness of Snapchat. Heck, we even devoted an entire day to recruiting via Snapchat. But maybe not everyone is as crazy about the app as we are. Personal feelings aside, it's time to start taking it seriously. If nothing else, there's something to be said for Snapchat's off-the-charts growth.

  • 104 Email Marketing Myths, Experiments & Inspiring Tips [Free Guide]

    As the number of email senders fighting for recipients’ attention continues to climb, many marketers are seeing their engagement rates steadily decrease -- even if they're using an approach that worked well a year or two ago. But that’s the problem: If you haven’t shaken up your email program in over a year, your emails are probably getting stale.

  • How Your Agency Can Use Social Media to Attract New Talent

    In 2015, GE ran an amusing ad campaign featuring Owen, a newly hired programmer trying to explain to family and friends why they should be excited about his new job. They were baffled that a programmer would work at what they believed was just a manufacturing company, offering only condolences as he tried to outline the innovative nature of a more modern GE.

HubSpot

Category: Content
Type: Blog Article

Generated 3 weeks ago

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  • A Brief History of Productivity: How Getting Stuff Done Became an Industry

    Anyone who’s ever been a teenager is likely familiar with the question, "Why aren’t you doing something productive?” If only I knew, as an angsty 15-year-old, what I know after conducting the research for this article. If only I could respond to my parents with the brilliant retort, "You know, the idea of productivity actually dates back to before the 1800s." If only I could ask, "Do y...

  • Fact or Fiction: The SEO Edition [Quiz]

    Just when you thought you were up-to-date on the latest SEO best practices, an algorithm change or a new expert post has you questioning yourself. Sound familiar? It's true, the world of SEO is spinning faster than ever, and for every new strategy, an old one becomes obsolete. As inbound marketers, it's our job to stay informed of these changes, while continuously questioning the stat...

  • 10 of the Best Ads from January: Slo-Mo Dogs, Falling Pianos, and an Epic BBQ

    If your New Year's resolution is to take a more creative approach to advertising, then we've got some inspiration to get your 2017 started off right. While many of us were still adjusting to a normal work schedule again after the holidays, these agencies were producing some of January's most captivating, hilarious, and admirable work.

HubSpot

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • 13 Words You Should Never Use In Sales Email Subject Lines

    If eyes are the gateway to the soul, a subject line is the gateway to an email. Everything a prospect needs to know about an email is in the six to eight words they see in their inbox: Do you seem human? Do you have interesting insights to share? Does it seem like you could potentially help?

  • How to Close a Sales Deal on the Phone: 9 Steps

    Closing calls are a big deal. And because they’re so important, they’ve acquired a certain mystique. Just saying the phrase “closing call” evokes all kinds of emotions for sales reps.

  • 8 Things You Need to Understand About Your Sales Compensation Plan

    It’s the beginning of the year, and you’ve just been handed your new sales compensation plan. As a sales rep, you need to quickly get up to speed with this plan so you can develop a strategy.

HubSpot

Category: Content
Type: Youtube Video

Generated 4 weeks ago

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  • INBOUND 2016: Marley Dias

    As a kid you are always being asked: did you do your best? Though adults ask this question, they really mean did you do better than the other kid next to you. Marley’s campaign, the #1000blackgirlbooks campaign, came about because she was learning how to be her best. She saw a problem and wanted to solve it but didn’t know how to. Her goal wasn’t and isn’t to be the best kid out there collecting b...

  • INBOUND 2016 Viveka von Rosen "Bust Through LInkedIn Lead Gen Myths"

    With over 460 million people on LinkedIn, and thousands of active prospects, why aren’t you making more money with LinkedIn? Inbound Sales Strategies are not as intuitive as they seem on LinkedIn. By attending my session you will be better armed to break through some common selling misconceptions to create a social selling system that really works and converts!

HubSpot

Category: Positioning & Presence
Type: Page Design Update

Generated 4 weeks ago

HubSpot

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • When Is a Phone Call Better Than an Email? 6 Times When You Should Take It Offline

    I don't know about you, but as a rule, I communicate better via written word. It gives me time to think. It lets me use the vocabulary that my SAT tutor hammered into my brain so many years ago. And most of all, it gives me a screen to hide behind when I have to confront an uncomfortable topic -- making the situation much less awkward. But there are times when even I, the perpetual wo...

  • The Goldfish Conundrum: How to Create Content for Short Attention Spans

    The creation of mobile devices has made multitasking close to ubiquitous in the modern world. Between social media, live streaming, and digital news, it’s hard to imagine a time of day when we aren’t tempted to look at a screen while we’re doing something else at the same time. Because of this phenomenon, it should come to no surprise that the average human attention span has fallen ...

HubSpot

Category: Content
Type: Youtube Video

Generated 1 month ago

HubSpot

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • 4 Sales Role Play Exercises to Hone Your Negotiation Skills

    Like most skills, your ability to negotiate improves with practice. However, getting opportunities to practice isn’t easy. There’s a lot on the line during a negotiation with the buyer. You need to focus on your objectives, your prospect’s goals, potential landmines, and more.

  • Why Sales Teams Crave Storytelling Training

    Two months ago, I launched a landing page to explore demand for strategic storytelling training among CEOs and their leadership teams. I had been delivering that training (and still do) as part of strategic messaging projects, and was curious about demand on a standalone basis. I gave the landing page the following headline: “Strategic Story Training for CEOs and Senior Executives.”

HubSpot

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • 4 Smart Ways to Keep Up With Google in 2017

    Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads, and removed right-side ads. What do all of these changes have in common?

  • How to Create Useful Reports Without Spending Your Entire Week in Excel [Free Guide]

    In today's technology-driven world, executives and marketers can no longer afford to be satisfied with gut feelings and guessing. You need granular, relevant, enriching data to measure and surface the impact your programs and campaigns have on the business (and impress your boss). At the same time, anyone who’s ever created a marketing report from scratch knows that it can be ... wel...

  • How to Run a Seriously Productive Project Post-Mortem

    No project is an unmitigated success or failure. Even when it seems like a project couldn't have possibly gone better (or worse), there are always lessons to be learned. Thus, the project post-mortem.

HubSpot

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • 13 Communication Skills That Are Crucial to Sales Success

    Good communication is crucial to sales success. Sounds obvious, right? You can’t make a sale unless you’ve demonstrated value to a prospect. You can’t do that unless you’ve understood their problems and devised a strategy to solve them. In turn, you can’t do that until you get your prospect to tell you what’s wrong. And so on, and so forth …

  • Does It Matter Whether Prospects Like You? Salespeople Speak Out

    Ask random people to describe the typical salesperson, and you’ll often hear answers like, “outgoing,” “personable,” “friendly,” “funny,” “engaging,” and “charismatic.” In other words, most people assume being likable is an essential component of sales.

HubSpot

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • As 5 principais métricas para auditar o ROI de seu marketing de mídias sociais

    A participação em mídias sociais pode ter inúmeras aplicações benéficas para o negócio, por exemplo, facilitar o atendimento ao cliente e reforçar as relações públicas. Mas, no final das contas, a maioria dos profissionais de marketing de B2B são medidos principalmente de acordo com o desempenho de seus programas e campanhas em gerar leads e receita. Embora um sentimento de marca posi...

HubSpot

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way

    We've all been through it. You know, the moment you're about to dig into the best darn pile of spaghetti and meatballs you've ever seen. Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite ... the phone rings. "May I speak to Lindsay Kow-low-witch?" asks the telemarketer on the other end. "This is an important message regardin...

  • 46 Facts Every Entrepreneur Needs To Know [Infographic]

    Popular culture makes entrepreneurship seem very appealing. Between "Shark Tank," "Joy," and "The Social Network," it can be hard to deduce what the experience of founding and running your own business is truly like. The hard truth of the startup world: 90% of all startups fail, and the most common reason for failure is a lack of market need for the product or service.

  • Is Marketing Undergoing a Dramatic Change? [Survey]

    Every year, HubSpot publishes the State of Inbound report, providing benchmarks for the tactics, challenges, and priorities of marketers and salespeople around the world.  HubSpot has been tracking trends in inbound marketing for eight years, and we’ve recently seen serious disruptions rock the market. In 2016, we began asking marketers more forward thinking questions -- and saw a re...

  • How Growth-Driven Design Impacts on Your Sales Process and Why You Shouldn't Ignore It

    When I first got into digital marketing as a career change a few years back (I had previously worked as a financial advisor and had a brief stint starting a study-abroad program for a Chinese government contracted company) I thought the term ‘growth driven design’ was a bit haughty.

HubSpot

Category: Content
Type: Youtube Video

Generated 1 month ago

New videos detected

  • INBOUND 2016: Alexia Vernon "The Missing Ingredient in Women's Leadership"

    There is no shortage of books, professional associations, mentoring programs or conferences discussing women's leadership. The need for organizations to dismantle institutionalized unconscious gender bias, why so many high performing women suffer from an "imposter complex", and the disproportionate amount of men in senior leadership positions across industries and sectors... these important topics...

HubSpot

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • How to Be Charismatic: 10 Habits of Insanely Likable People

    You can learn specific strategies for prospecting, qualifying, and closing more effectively. However, it's impossible to become more charming and magnetic -- either you're born with charisma, or you're not. Right?

  • 3 Reasons Your Expensive Sales Training Will Fail

    Sales training is a big investment. Not only are you paying for the training itself and related expenses, your sales team is losing prime selling hours to attend workshops and sessions. Nonetheless, this investment can reap significant dividends. CSO Insights' 2016 Sales Enablement Study found successful training can increase quota attainment up to 38% (depending on the focus of the t...

  • What Is the Future of Sales? [Survey]

    What tasks have gotten harder for salespeople to do In recent years? Every year, HubSpot publishes the State of Inbound report, and we've recently incorporated sales themes into our study. Inbound sales is an intrinsic part of the inbound methodology and we plan on continuing to benchmark sales priorities, challenges, and trends.

HubSpot

Category: Content
Type: Youtube Video

Generated 1 month ago

New videos detected

  • Growth Hacker Experiments: Andrew at Wistia

    Andrew Capland, the growth team lead for Wistia, tells us about an experiment where they found an opportunity to use a fun video during onboarding and make it work for them. Find inspiration for more marketing experiments here: http://hubs.ly/H05YGdB0

  • Growth Hacker Experiments: Eric at HubSpot

    Eric Peters, a growth marketer for HubSpot's Academy Team, tested out a new "status bar" in emails. It ended up helping his team increase certifications and as a bonus, improve email engagement. Learn about how to plan your own experiments here: http://hubs.ly/H05YGdB0

  • Growth Hacker Experiments: Jess at Trello

    Jessica Webb from Trello teaches us how she used growth hacking strategies to experiment and increase her website's homepage conversion rate by 2%. More marketing experiments here: http://hubs.ly/H05YGdB0

HubSpot

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • 63 Web Design Terms Every Marketer Should Know

    When you're new to marketing, especially on a small team, you might have to do a lot of things at a moment's notice. And when it comes to things like blogging and social media, sure, you've got this. But soon enough, you're being pulled onto design projects. One day you're mocking up an infographic; the next, you're designing an ebook. You feel woefully unprepared -- and that design vo...

  • 4 of the Best Growth Hacking Experiments to Try in 2017

    Growth Hacking is a popular marketing buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses “analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base.” But how can one pull off that kind of growth -- espe...

  • Is it Ever OK to Work for Free? 10 Agency Leaders and Freelancers Weigh In

    If you work in a creative profession, you've probably been approached at one point or another by someone who wants you to work for free. They might offer some form of intangible benefit in return, like exposure or new contacts, but do these potential perks actually outweigh the negative aspects of not getting paid for your hard work?

  • 5 CSR Tips So You Can Start Giving Back This New Year

    As the Chinese New Year rolls around again, the grown ups start filling up red envelopes with token amounts of cash as gifts to younger ones in the family. Much like any other holiday season (ahem, Christmas), the Lunar New Year is a season of gifting and showing appreciation. Besides the lovely “ang paos” (red packets) that we receive, it is also about showing you care and wishing ot...

HubSpot

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • 12 Smart Strategies to Speed Up Your Sales Cycle

    Ahh, the never-ending quest to create the perfect, predictable sales cycle. To figure it out would be like discovering the holy grail of sales. But -- as you know -- the insane number of variables and blockers in each sale makes it near impossible to fool-proof the system entirely.

  • How Sales Teams Can Use Social Data to Reel in the Perfect Lead

    #Instagood. #DebateNight. #tbt. #ICYMI, social media rules. With an increasing number of hashtags, trending topics, and shares, the social sea is flush with leads. But while all of that data can be incredibly useful, the crowded waters have made it difficult for business leaders to tell a minnow from a marlin.

  • How Your Email Open Rates Compare to Industry Averages [New Data]

    As a sales professional you send dozens of emails a day. Chances are you have an idea of what your open rate is, but do you know how you rank against the rest of your industry? What if you’re below average and have room to improve?

HubSpot

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Como produzir conteúdo de qualidade e otimizado para SEO

    Depois de tempos em que o segredo para conseguir mais clientes era bombardeá-los com anúncios, hoje vivemos em uma era em que o conteúdo é rei. Não existe prova maior disso do que o crescimento de áreas como o Inbound Marketing, ao mesmo tempo em que o número de usuários de adblockers aumenta todos os dias mundo afora. Diante dessa realidade, uma dúvida muito comum entre empresários e...

HubSpot

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Where Do Bots Come From? A Brief History

    Any fan of 90s pop culture will remember the show “Clarissa Explains It All,” a series about a precocious adolescent whose adventures most of us could only dream about. In one episode, Clarissa was required to write a poem for school, but lacked the skills or motivation to carry it out. But she was in luck -- her computer wrote the poem for her, and it was a hit. Today, I realize that...

  • 11 Soundless Videos We Love (And Why)

    What was your most embarrassing office etiquette moment? For me, it was when I started to watch a hilarious video of a sheep screaming like a human and quickly realized my headphones weren’t plugged in. I frantically scrambled for the mute button on my keyboard while my distracted coworkers laughed at my mishap. Sound familiar? Since then, I don't watch videos at work unless they don...

  • Why Facebook Ads Will Make You Successful in 2017 & Beyond

    Facebook Ads are going to drive more leads for your business in 2017 than any other paid channel. You’ll need to have the right strategy and execute with agility and precision, but right now there is a massive Facebook opportunity for inbound marketers. An opportunity that if you take advantage of now, will pay off for years. Technology changes fast but that doesn’t stop us from miss...

  • 20 of the Best Free Fonts for Designers

    Finding stylish fonts for your design projects can be a major time sink -- especially when you have to wade through seemingly endless pages of typefaces that don't suit the vision you have in your head. Finding a free font can be even more of a hassle.

HubSpot

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

HubSpot

Category: Content
Type: Blog Article

Generated 1 month ago

HubSpot

Category: Content
Type: Youtube Video

Generated 1 month ago

New videos detected

  • Introducing HubSpot Ads

    Want to drive more leads through ads this year? With HubSpot Ads you can track the ROI of your Facebook, AdWords, and LinkedIn advertising with precision and accuracy. Automatically.

  • INBOUND 2016 Bold Talks: Kim Scott "Radical Candor"

    It's a rare and precious thing to have a colleague who knows how to give praise and criticism in a way that's challenging and caring at the same time. It doesn't have to be as rare as it is, though. Radical candor can be learned. Kim Scott will explain a simple tool that will help you say what you really think in a way that helps you build stronger relationships at work.

  • INBOUND 2016: Michael King "The Pragmatic Future of Search"

    Google continues to expand its reach beyond the search box and users search on more and more devices. This creates a world of new opportunity, but how do we get there? In this session, Mike King of iPullRank shows you how to embrace and maximize the new world of search. You'll learn about the new capabilities of Mobile and Vocal Search, the implications of app store search, what's new in Organic S...

  • Startup Scoop Episode 1: Matt Benati of LeadGnome on Building a SaaS Business

    Matt Benati, CEO and Co-Founder of LeadGnome, talks to HubSpot for Startups about creating a SaaS business. Matt introduces how he developed and found product market fit, how he executes customer acquisition (growth) by doing sales and marketing, and finishes with advice to other startup founders. What is CAC? https://blog.hubspot.com/marketing/cac-definition-calculation-under-100-words What is ...

HubSpot

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • How to Text Sales Prospects (and Double Your Conversion Rate)

    How many unread emails versus texts do you have right now? If you’re like most people, the first number is far bigger than the second. According to Mobile Marketing Watch, 98% of all text messages are opened compared to 22% of emails.

  • 9 Weasel Words to Avoid in Conversation at All Costs

    Sales deals are won and lost with words. Whether it’s the words you use to paint a picture of the rosy future your prospect will live in once they purchase your product, or the accidental slip that offended your buyer and ended the relationship, what you say is critically important to the success of a deal.

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