Greentarget Global Group

Category: Content
Type: Blog Article

Generated 5 days ago

New blog articles detected

  • Recent Reads is Coming Around on the Oxford Comma

    One thing we can all agree on in these polarizing times: Nothing gets the juices flowing after a busy week like talk of punctuation! So we start this edition of Recent Reads with a tale of how one much-debated punctuation mark affected an actual court case. Also, we find out what happened to that guy […]

Greentarget Global Group

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Recent Reads Just Won Second Prize in a Beauty Contest

    Monopoly is (wait for it) pulling the plug on the thimble. We’ll pause for a moment so you all can catch your breath. One of our favorite pieces of late is an inspired, satirical look at the thimble’s feelings, now that it’s been put out to pasture. We’ll also look at the role of Playboy […]

Greentarget Global Group

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • Three Ideas for Measuring Professional Services Reputation (Hint: Thought Leadership)

    A strong reputation helps a firm stand out and remain competitive. Some clients may ask us, why measure reputation when we conduct client satisfaction surveys? Aren’t they enough to measure how our reputation is faring in the marketplace? Simple answer? No, it is not. Greentarget’s annual survey of general counsel and chief marketing officers has […]

  • 1,000-Plus Hours: Collaboration and Inspiration on the Pro Bono Front

    Collaboration has been on my mind a lot since we kicked off the new year. As cheesy as it may sound, I can’t help but see it everywhere, particularly at Greentarget. Our team has been working tirelessly to put 2017 plans in motion for our clients, including those we serve on a pro bono basis. […]

Greentarget Global Group

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • Recent Reads Is Definitely Not ‘Fake News’

    One of the more troubling trends of the past few months is the growing lack of consensus about the basic information that should be – that used to be – the underpinning of rational dialogue. We’ve written about the rise of so-called “alternative facts,” but this edition of Recent Reads is heavy on the controversial topic […]

Greentarget Global Group

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Why You Probably Shouldn’t Try Trump’s Approach to Authenticity

    Has Donald Trump ushered in an era of hyper-authenticity in public communications? And if so, should business communicators emulate his off-the-cuff style? We think the answer to both questions is no. There’s no question that Trump’s perceived authenticity and penchant for spontaneity – which have trickled down to the rest of his administration – are […]

Greentarget Global Group

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Recent Reads Wants to Make a Difference

    Two articles about making the world a better place caught our eye this week. One is about a legal marketer telling law school grads to succeed by focusing on helping people – the other is about a CEO tackling the difficult subject of diversity. We also have some witty dissents from the man poised to […]

Greentarget Global Group

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Thought Leadership in a World of ‘Alternative Facts’

    There’s a new dynamic in Washington, D.C., in which critical issues are arguably debated with unsupported claims and promulgated by sources who intentionally refuse to correct them, while the media is denounced with open contempt at the highest levels. Even for organizations not directly involved in politics, it’s worth wondering whether the ground rules for thought leaders are […]

  • Recent Reads Can’t Get Away from Politics. Sad!

    We’re really not trying to make Recent Reads all about politics, dear readers. But with the crazy amount of news coming out of Washington these days, much of our collective attention is almost necessarily focused on what’s happening in the Beltway. We hope our national gaze will turn to other matters – pitchers and catchers […]

  • Three Things We Learned at Social Media Week

    In the days immediately after one of the most contentious (and shocking) presidential elections in American history, we attended Social Media Week in Chicago. As you might expect, the election — and social media’s role in it — were the talk of the conference. After a race in which voters relied on candidates’ social media […]

  • Recent Reads Lives in Interesting Times

    We wanted to get one last Recent Reads in before the clock strikes midnight on 2016, a year that will stand out when they write the history books. Whether it was the United Kingdom’s vote to leave the European Union, Donald Trump’s shocking electoral victory in the U.S. presidential election, a spate of celebrity deaths […]

  • Recent Reads Is Looking Forward — and Back

    As 2016 draws to a close, the good folks at Greentarget are sort of split. Some of us are reading about the future (drone delivery, apps as magazines and the evolution of Uber). Others are thinking about the past (presidential campaign post-mortem, actual bookstores and the year’s most empathetic companies). No doubt, 2016 has been […]

  • Recent Reads Has Figured You Out

    We went for a lighter tone in the latest from Recent Reads’ World Headquarters. Is Snapchat taking over the world? Will Nintendo enthusiasts spend a small fortune on an old game everyone says is pretty boring? Will Greentarget Senior VP Larry Larsen end up talking to a potted plant at our staff holiday party? Most […]

  • Q&A with Nancy Gianni, Founder of GiGi’s Playhouse

    When Nancy Gianni’s daughter GiGi was born with Down syndrome in 2004, Nancy was scared – if for no other reason than the looks on her doctors’ faces. As she put it more than a decade later, “They went from congratulations to condolences.” Changing the public’s attitude about Down syndrome – and providing a safe […]

  • Recent Reads Wants to Make Sense of It All

    Quite a bit has occurred since Recent Reads last graced your (virtual) doorsteps. Remember when the Chicago Cubs won the World Series? Yeah, well, it happened – and it was just 15 days ago. If you don’t remember sports headlines from earlier this month all that clearly, you shouldn’t feel bad. Since then some other fairly […]

  • How Lawyers Can Take the Lead on Social Innovation

    When Scott Curran looks at the legal industry, he sees a problem. “There are massive numbers of people who need a lawyer but can’t get or afford one, and yet we have unemployed lawyers,” he says. “If somebody can explain how that’s not a market inefficiency, I’d love to hear it.” Curran wants to make […]

  • Why Actions Speak Louder Than Words: A Tale of Two Crises

    In the past two months, we’ve seen two CEOs come under withering fire on the public-perception battlefield. Neither managed their self-inflicted crises particularly well and neither came across as especially empathetic to the people hurt by their decisions. Maybe worst of all, neither truly addressed the cultures of rampant greed that had apparently infected their […]

Greentarget Global Group

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • Going From Interview to “You’re Hired”

    Over the past two decades, I’ve met hundreds of intern and first-job candidates – and I’ll probably meet hundreds more. The influx of applications feels endless at this time of year, as summer internships and final post-college summers draw to a close, but I do my best to meet with as many career-seekers as possible. […]

  • Recent Reads Doesn’t Believe in Curses

    Chicago is home to Greentarget HQ, and with the Cubs already postseason-bound, you can forgive us if we’re excited about the upcoming baseball playoffs. Allegedly, we have some employees who root for that team in St. Louis (the Browns?) and that other Chicago baseball team (something to do with feet) … but they’ve been strangely […]

Greentarget Global Group

Category: Content
Type: Blog Article

Generated 6 months ago

New blog articles detected

  • Why Corporate America Loves a Good Podcast

    It’s probably over the top — or at least premature — to call 2016 the year of the podcast. But with the medium’s surging popularity, it’s starting to seem like everybody has a podcast these days. And it’s not just comedians and radio hosts. Businesses, pundits, even Hillary Clinton’s presidential campaign, are jumping on board. […]

Greentarget Global Group

Category: Content
Type: Blog Article

Generated 6 months ago

New blog articles detected

  • Explain it to me like I’m 10

    I’m allergic to bees. This allergy has been a welcome gift in that it offers a convenient excuse for my hard-wired reaction to a bee in the vicinity, which looks something like the scene in The Jerk when Steve Martin tries to evade the can sniper. “It’s okay, I’m allergic to them,” I’ll say, mid-flail, as […]

  • Recent Reads is Making Book

    Since the founding of Recent Reads back in January, we’ve focused on our favorite news articles (with the occasional podcast recommendation). In this edition, three staff members, without any apparent coordination, sent along links to books they’re reading. You could say a new chapter (ahem) has begun for Recent Reads. This time around, we’re talking […]

  • Is Mylan CEO Heather Bresch a Trekkie?

    A chief executive officer is caught in a crisis of her own making and there is no apparent solution that will please all key audiences. That’s exactly the situation that Mylan CEO Heather Bresch found herself in two weeks ago. And just as Capt. James T. Kirk of “Star Trek” beat the unbeatable test by getting […]

Greentarget Global Group

Category: Content
Type: Blog Article

Generated 6 months ago

Greentarget Global Group

Category: Content
Type: Blog Article

Generated 7 months ago

Greentarget Global Group

Category: Content
Type: Blog Article

Generated 7 months ago

Greentarget Global Group

Category: Positioning & Presence
Type: Page Design Update

Generated 7 months ago

Greentarget Global Group

Category: Content
Type: Blog Article

Generated 7 months ago

Greentarget Global Group

Category: Content
Type: Blog Article

Generated 7 months ago

Greentarget Global Group

Category: Content
Type: Blog Article

Generated 8 months ago

Greentarget Global Group

Category: Content
Type: Blog Article

Generated 8 months ago

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