5 Web Marketing Tips for 2017
If you want to reach a wider audience for your website in 2017, it’s good to set some goals now while the year is still young. The world of online marketing is quite competitive, so it’s important to come up with effective strategies to help you get your message out. Let’s look at the top […] The post 5 Web Marketing Tips for 2017 appeared first on eSense Web Design.
Auto-Playing Video: Should It Be Part Of Your Web Design Strategy in Australia?
The case against auto-play video: The case against having videos auto-play on your sites is pretty simple: it’s inconsiderate. First, there’s the jarring experience of suddenly having audio and moving images appear unexpectedly. You also have the possible embarrassment if you are in public with the volume up too loud, on a “quiet carriage” OR at work […] The post Auto-Playing Video: Should It Be P...
The Buyers Journey: The Importance of Custom Web Design
Thanks to extensive research by inbound marketing firms, we now understand the journey a buyer takes before they make a purchase. It starts with an awareness of a problem or pain point, followed by the consideration of various solutions before finally reaching the decision stage. But what does this have to do with custom web […] The post The Buyers Journey: The Importance of Custom Web Design appe...
How Many Customers do You Need?
The Importance of Targeting If you’re like many business owners, your first instinct is to get as many customers as possible. This is a sensible goal, as the more customers you have the more sales and money you make. The problem with this approach is that it leaves out one of the most essential principles […] The post How Many Customers do You Need? appeared first on eSense Web Design.
6 Tips for Identifying You Need a New Web Design
As a business owner, it can be difficult to determine when it is time for you to invest in a new website. You likely paid quite a bit for your previous design, and want to make sure that you get everything that you can out of your investment. Issues start to arise when your design […] The post 6 Tips for Identifying You Need a New Web Design appeared first on eSense Web Design.
Why You Shouldn’t Send People to Your Website
It’s common for businesses to send traffic directly to their website. This seems logical enough on the surface. After all, you want to introduce potential customers to your business and let them know all about you. The problem with this approach is that the information on your website is probably too general and spread out […] The post Why You Shouldn’t Send People to Your Website appeared first o...
Branding For Your Business
Branding is more than a quick name and logo that you put on a business card before you open up shop. It’s even more than an excellent, well thought out name, logo and coordinating theme for your business. Branding is a day-by-day approach to the way the world instantly recognises everything your company does and immediately knows […] The post Branding For Your Business appeared first on eSense Web...
5 Tips for Offering Excellent Customer Service Online
One of the areas where many online businesses consistently fall short is offering excellent customer support. This isn’t completely their fault. The expectations of customers have rapidly changed in the Internet era and there are a wide range of different software solutions that can help you to gain a stronger hold on the experience of […] The post 5 Tips for Offering Excellent Customer Service On...
Content Marketing – The Benefits of Using a Copywriter to Produce Content
If you run an online business, you probably know how beneficial a well-oiled content marketing machine could potentially be for your business. However, one mistake that many businesses make is hiring a content typist over a copywriter. The difference is a subtle one, but the differences in results could be huge. Copywriters are trained in […] The post Content Marketing – The Benefits of Using a Co...