What it takes to Build a Successful Brand
“A successful brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures” – Michael Eisner, CEO Disney Power brands can outlive their founders and, aside from the vagaries of business and the economy, become immortal. A brand is ageless, it evolves and lives […] The post What it takes to Build a Successful Brand appeared first on Br...
Lessons On How To Increase Brand Awareness
Managing your business as it grows into a brand is a little like watching a baby become a child or a teenager turning into an adult. Seeing your business go from ‘bland’ to brand can be highly rewarding in the full sense of the word. Brands and the ability to increase brand awareness are the […] The post Lessons On How To Increase Brand Awareness appeared first on Brandquest.
Do You Need a Tag Line with Your Logo for Good Branding
This is a constant question we face from many growing businesses as part of the development of their Brand Strategy and branding or rebranding. Our answer is always a firm “Yes. Absolutely”. Every growing business needs a tagline like every person needs an explanation ie; “Hi nice to meet you, my name is Graeme Gladman”. […] The post Do You Need a Tag Line with Your Logo for Good Branding appeared...