BrandManager

Category: Content
Type: Blog Article

Generated 5 days ago

New blog articles detected

  • Top 5 Tools to Maximise Your Facebook Presence

    Marketing on social platforms can take a lot of time and effort, especially when it involves images, captions and tracking analytics. As you’re probably well aware, it’s no longer enough to share bits and pieces throughout your marketing campaign on social media as an afterthought. Here are 5 tools that will help you maximise your Facebook presence.

  • Increase your B2B Conversions With Infographics

    Content marketing can take a variety of shapes. Depending on your industry, target audience, and available resources, potential tactics range from blog posts to webinar series. But ultimately, especially in the B2B realm, all content marketing should have one thing in common: a dynamic visual focus.

BrandManager

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • How to line up your business objectives with Facebook's metrics

    As we've highlighted in the past, a Facebook marketing strategy can come with significant benefits for targeting (and converting) business customers. The world's largest social media network has become far more than just a consumer-oriented platform, allowing B2B marketers to use it as an integral part of their promotional strategy.

  • Marketing from the heart: The key to 2017 lead generation

    What were the campaigns that struck a chord for you in the last year? And can you remember why you responded or shared a piece of content with your friends? Did it make you laugh? Did it move you? Did it resonant with something you value or believe?

BrandManager

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • Use Facebook Custom Surveys to Increase Audience Engagement

    Social media engagement can feel hit and miss for many marketers, and even though there are documented ways to increase shares, likes and comments, it can be hard to fit in engagement for all platforms. By targeting one platform, marketers can easily setup workflows and marketing automation for initial testing. To start off, the best method is to choose the highest-used social media pl...

  • Three Reasons Your Company Should Use Facebook Ads

    When it comes to reaching a new audience and improving awareness of your brand, paid advertising and marketing is a necessity. We have previously covered a number of options out there, such as AdWords, but increasingly, businesses and marketers alike are exploring paid social media advertising - in particular, Facebook ads. We know Facebook has a large captive audience which is highly ...

  • How to make your brand more personal with Facebook with a B2B essentials guide

    Facebook is not only the main source of everyday internet social interactions, but also the up and coming advertising markets for businesses small and large. According to the newest update in September 2016,  Facebook's newsroom have reported over 1.1 billion daily users. With one-seventh of the world's population actively using Facebook daily, it would be a massive squandering of reso...

  • 3 Digital Marketing Trends That Will Drive Leads In 2017

    Certain digital marketing trends are creating huge excitement right now. Think virtual and augmented reality; the rise of social media marketing; and artificial intelligence in the form of chatbots.

BrandManager

Category: Content
Type: Blog Article

Generated 4 months ago

New blog articles detected

  • Attending Conferences as a marketer: Networking for Leads

    Too many articles exist that tell marketers to “work the room”, or “follow up with potential leads”, but there’s nothing really substantial that you don’t already know being shared. What about the practical things a marketer needs in order to create the most effortless conference experience; one where people seek you and where your services are followed up by potential clients? As mono...

BrandManager

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • Introducing the Chief Marketing Technologist

      If you are in marketing, you’d better understand what the new role, of Chief Marketing Technologist, is all about. The Havard Business Review summed up the CMT as “a new type of executive responsible for bringing marketing and technology together”[1]. Simply put, the CMT is the bridge between a CMO and CIO: her task to wisely direct the growing marketing spend on technology whilst...

  • The Marketer’s SEO Checklist

    At The BrandManager, we have an SEO checklist we follow when applying it to on-page content optimisation. Our SEO checklist ensures that we are maintaining our website content strategy for lead generation. There are plenty of techniques that exist  to improve your search rankings - here are 4 that we’ve already discussed - but what are the actual elements for successful content optimis...

BrandManager

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • What does a good b2b content strategy look like

    ‘Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need.’ (Neil Patel) We’ve all heard the phrase, ‘content is king’. But if you think that simply creating reams of content is going to make you a great marketer, think again. Creating content for the sake of creating content will have you joinin...

  • What Makes a Good Website According to the experts

    Some of you may be pleased to know that I almost titled this blog post “Marketing Leaders Tear Shreds off Small Business Websites” but each of you would have felt cheated because it’s a flat out lie and blatant click-bait.

  • Creating an Effective Personalised Marketing Experience

    Most marketers understand “personalisation” as automated actions like sending emails that say “Hi [insert name]”, or recommending products based on previous searches, but that’s just the tip of the iceberg. If you’re one of the 81% of marketers whose data has improved customer engagement through personalisation, get ready to take the next step with Smart Content.

BrandManager

Category: Content
Type: Blog Article

Generated 5 months ago

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