BrandManager

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Attending Conferences as a marketer: Networking for Leads

    Too many articles exist that tell marketers to “work the room”, or “follow up with potential leads”, but there’s nothing really substantial that you don’t already know being shared. What about the practical things a marketer needs in order to create the most effortless conference experience; one where people seek you and where your services are followed up by potential clients? As mono...

BrandManager

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Introducing the Chief Marketing Technologist

      If you are in marketing, you’d better understand what the new role, of Chief Marketing Technologist, is all about. The Havard Business Review summed up the CMT as “a new type of executive responsible for bringing marketing and technology together”[1]. Simply put, the CMT is the bridge between a CMO and CIO: her task to wisely direct the growing marketing spend on technology whilst...

  • The Marketer’s SEO Checklist

    At The BrandManager, we have an SEO checklist we follow when applying it to on-page content optimisation. Our SEO checklist ensures that we are maintaining our website content strategy for lead generation. There are plenty of techniques that exist  to improve your search rankings - here are 4 that we’ve already discussed - but what are the actual elements for successful content optimis...

BrandManager

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • What does a good b2b content strategy look like

    ‘Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need.’ (Neil Patel) We’ve all heard the phrase, ‘content is king’. But if you think that simply creating reams of content is going to make you a great marketer, think again. Creating content for the sake of creating content will have you joinin...

  • What Makes a Good Website According to the experts

    Some of you may be pleased to know that I almost titled this blog post “Marketing Leaders Tear Shreds off Small Business Websites” but each of you would have felt cheated because it’s a flat out lie and blatant click-bait.

  • Creating an Effective Personalised Marketing Experience

    Most marketers understand “personalisation” as automated actions like sending emails that say “Hi [insert name]”, or recommending products based on previous searches, but that’s just the tip of the iceberg. If you’re one of the 81% of marketers whose data has improved customer engagement through personalisation, get ready to take the next step with Smart Content.

BrandManager

Category: Content
Type: Blog Article

Generated 2 months ago

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