BrandManager

Category: Content
Type: Blog Article

Generated 5 days ago

BrandManager

Category: Content
Type: Blog Article

Generated 5 days ago

BrandManager

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • 9 Do's And Don'ts For Creating Effective Call-To-Actions

    Calls-to-action (CTAs) are one of the most critical elements of an inbound marketing campaign. Whether in the form of text links, images, buttons or promotional tiles on your website, CTAs are there to motivate and direct your visitors to take a desired action, usually on a landing page. It is the conduit between the offer they are seeking and the information you require from them to s...

BrandManager

Category: Content
Type: Blog Article

Generated 1 week ago

BrandManager

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • 3 Steps to Prove the ROI of Your Video Marketing Campaigns

    Proving the positive ROI impact of video marketing as compared with outbound strategies or other inbound strategies is tricky.  You can turn to stats pulled from marketing surveys — but that proof doesn’t always reveal the meaningful insights you need.

  • The Four Steps To A Successful Marketing Action Plan

    A strategic marketing action plan is vital to business success. From content creation to social media engagement, SEO to SEM, inbound marketing and online presence to traditional outbound campaigns – your marketing action plan should bring it all together.

BrandManager

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • The Power of Video Marketing: 8 Secrets From The Big Brands

    There’s a reason 96% of B2B marketers use video in their marketing campaigns, and that 3 in 4 report positive ROI for their video marketing: it works. Consider these findings from HubSpot:

  • 7 Steps to Building Campaigns That Focus on Quality

    In January, research and consulting firm Forrester announced that US Digital Marketing Spend will near USD120 billion by 2021. In all, Forrester estimates that investment in paid search, display advertising, social media advertising, online video advertising and email marketing will climb to 46% of all advertising in five years with Millennials as its main target.

BrandManager

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • How Marketers Build Facebook Custom Audiences

    As a B2B marketing manager, you already know that using Facebook is unavoidable in one form or another. If you've just used it casually over the last few years, you're probably missing out on some features there to help maintain lead generation and improve marketing. One great thing about Facebook is they let you nurture the most valuable business followers you already have in a way br...

  • 5 B2B Companies Killing It on Facebook by Doing the Unexpected

    When B2B marketers consider the best venues to pitch their products and services, their first thought might not be Facebook.  After all, they would argue, Facebook is about social sharing, making friends and posting pics of your newborn. What those marketers don’t realise is that Facebook can be among the most effective (and cost-effective) weapons in their marketing arsenal.

BrandManager

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Top 5 Tools to Maximise Your Facebook Presence

    Marketing on social platforms can take a lot of time and effort, especially when it involves images, captions and tracking analytics. As you’re probably well aware, it’s no longer enough to share bits and pieces throughout your marketing campaign on social media as an afterthought. Here are 5 tools that will help you maximise your Facebook presence.

  • Increase your B2B Conversions With Infographics

    Content marketing can take a variety of shapes. Depending on your industry, target audience, and available resources, potential tactics range from blog posts to webinar series. But ultimately, especially in the B2B realm, all content marketing should have one thing in common: a dynamic visual focus.

BrandManager

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • How to line up your business objectives with Facebook's metrics

    As we've highlighted in the past, a Facebook marketing strategy can come with significant benefits for targeting (and converting) business customers. The world's largest social media network has become far more than just a consumer-oriented platform, allowing B2B marketers to use it as an integral part of their promotional strategy.

  • Marketing from the heart: The key to 2017 lead generation

    What were the campaigns that struck a chord for you in the last year? And can you remember why you responded or shared a piece of content with your friends? Did it make you laugh? Did it move you? Did it resonant with something you value or believe?

BrandManager

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Use Facebook Custom Surveys to Increase Audience Engagement

    Social media engagement can feel hit and miss for many marketers, and even though there are documented ways to increase shares, likes and comments, it can be hard to fit in engagement for all platforms. By targeting one platform, marketers can easily setup workflows and marketing automation for initial testing. To start off, the best method is to choose the highest-used social media pl...

  • Three Reasons Your Company Should Use Facebook Ads

    When it comes to reaching a new audience and improving awareness of your brand, paid advertising and marketing is a necessity. We have previously covered a number of options out there, such as AdWords, but increasingly, businesses and marketers alike are exploring paid social media advertising - in particular, Facebook ads. We know Facebook has a large captive audience which is highly ...

  • How to make your brand more personal with Facebook with a B2B essentials guide

    Facebook is not only the main source of everyday internet social interactions, but also the up and coming advertising markets for businesses small and large. According to the newest update in September 2016,  Facebook's newsroom have reported over 1.1 billion daily users. With one-seventh of the world's population actively using Facebook daily, it would be a massive squandering of reso...

  • 3 Digital Marketing Trends That Will Drive Leads In 2017

    Certain digital marketing trends are creating huge excitement right now. Think virtual and augmented reality; the rise of social media marketing; and artificial intelligence in the form of chatbots.

BrandManager

Category: Content
Type: Blog Article

Generated 6 months ago

New blog articles detected

  • Attending Conferences as a marketer: Networking for Leads

    Too many articles exist that tell marketers to “work the room”, or “follow up with potential leads”, but there’s nothing really substantial that you don’t already know being shared. What about the practical things a marketer needs in order to create the most effortless conference experience; one where people seek you and where your services are followed up by potential clients? As mono...

BrandManager

Category: Content
Type: Blog Article

Generated 6 months ago

New blog articles detected

  • Introducing the Chief Marketing Technologist

      If you are in marketing, you’d better understand what the new role, of Chief Marketing Technologist, is all about. The Havard Business Review summed up the CMT as “a new type of executive responsible for bringing marketing and technology together”[1]. Simply put, the CMT is the bridge between a CMO and CIO: her task to wisely direct the growing marketing spend on technology whilst...

  • The Marketer’s SEO Checklist

    At The BrandManager, we have an SEO checklist we follow when applying it to on-page content optimisation. Our SEO checklist ensures that we are maintaining our website content strategy for lead generation. There are plenty of techniques that exist  to improve your search rankings - here are 4 that we’ve already discussed - but what are the actual elements for successful content optimis...

BrandManager

Category: Content
Type: Blog Article

Generated 6 months ago

New blog articles detected

  • What does a good b2b content strategy look like

    ‘Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need.’ (Neil Patel) We’ve all heard the phrase, ‘content is king’. But if you think that simply creating reams of content is going to make you a great marketer, think again. Creating content for the sake of creating content will have you joinin...

  • What Makes a Good Website According to the experts

    Some of you may be pleased to know that I almost titled this blog post “Marketing Leaders Tear Shreds off Small Business Websites” but each of you would have felt cheated because it’s a flat out lie and blatant click-bait.

  • Creating an Effective Personalised Marketing Experience

    Most marketers understand “personalisation” as automated actions like sending emails that say “Hi [insert name]”, or recommending products based on previous searches, but that’s just the tip of the iceberg. If you’re one of the 81% of marketers whose data has improved customer engagement through personalisation, get ready to take the next step with Smart Content.

BrandManager

Category: Content
Type: Blog Article

Generated 6 months ago

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