Bottom Line Marketing & Public Relations

Bottom Line Marketing & Public Relations

Category: Content
Type: Blog Article

Generated 2 days ago

Bottom Line Marketing & Public Relations

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Readying for “Repeal & Replace” in Healthcare Communications

    Recent moves from the Trump Administration underscore the importance and volatility of the ACA debate for healthcare leaders and consumers alike. What’s less clear are the potential scenarios for “repeal and replace,” and how and when they might become reality. To help your team stay prepared, we put together the below infographic that visually captures [...]

Bottom Line Marketing & Public Relations

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • Another Great Year in the Books
  • Practicing What We Preach in a Crisis

    Last month, we experienced something we often help our clients navigate – a crisis. A water heater pipe burst in the office above us and water poured into the Bottom Line space, soaking our carpets and damaging our ceilings, walls and equipment.               Luckily, our expertise in communications and [...]

  • Happy Holidays!

    In the spirit of the holidays, we appreciate you! We also appreciate good food and figure you do too, so we’ve compiled our favorite holiday recipes into a “12 Days of PR Holiday Recipe Book.” We hope you enjoy it, and that it inspires you to try your own. Tweet us your favorites at @blmprmke!  [...]

  • Marketing Guru Meet Public Policy Geek

    Here at Bottom Line, we recently had the opportunity to be a part of the 2016 Annual meeting of the Society for Healthcare Strategy and Market Development (SHSMD) in Chicago and the Wisconsin Public Relations and Marketing Society’s (WHPRMS) 2016 annual meeting in Madison, WI. Nicole Singer, our director of client services, facilitated a luncheon [...]

  • Add Another Feather to Your PR Hat This Thanksgiving

    As we’re thawing the turkey and prepping the stuffing, we pause to honor the PR spirit of Thanksgiving! (We’re pretty sure community relations and a savvy dash of crisis management had a hand in that first feast.) So we’re continuing the tradition with our Top 5 Media Relations Tips Inspired by Turkey Day. 1. Build [...]

  • Making Employees Feel Appreciated

    What do employees want from their employer? Sure, a decent paycheck, health insurance and vacation days are important. But the ABC Company provides these benefits, and so does the 123 Company. So what makes one company more appealing to employees than the other? It’s the little things that show employees they’re appreciated. When comparing one [...]

  • Changes along the Career Track

    Most PR pros thrive on variety, new challenges, and the opportunity to learn and grow. Life at an agency (or corporate position) is rarely dull! And with that fast pace and constant change comes plenty of chances to move or shift positions. Landing in a new role can be intimidating and exciting all at once. [...]

  • Our Favorite Halloween Costumes & The PR Lessons We Learned

    This Halloween, we wanted to share a few of our favorite costumes and the PR lessons we learned from them. Some of us loved the characters we dressed up as when we were just kids trick-or-treating, while others treasured the costumes from their college days or more recent years. Each of us took a trip [...]

  • Getting Employees to Talk About You

    So, you’ve invested in a shiny new brand. Or, maybe, your latest ad campaign is getting ready to roll off the shelves. Do your employees know about it? And, more importantly, do they know how to talk about it with others? These questions often get answered with a hesitant “no,” followed by a moment of [...]

  • Client Spotlight: FEI Behavioral Health

    Every once in a while, we like to give a shout out to one of our clients and showcase our good work together. This month, we’re featuring FEI Behavioral Health, a longtime client who has partnered with us on media relations efforts. FEI works in the full spectrum of workplace resiliency services—from large-scale crisis management [...]

Bottom Line Marketing & Public Relations

Category: Content
Type: Blog Article

Generated 4 months ago

New blog articles detected

  • A Formula for Strategic Relationships

    Trust is the foundation of successful business (and personal) relationships. When trust is present, information flows more readily, people are more receptive to new ideas and everyone receives more honest feedback. While trust is an emotional response, there are formulae to create and maintain trust. I like the one offered by Charles H. Green, co-author [...]

Bottom Line Marketing & Public Relations

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • Say What? Tips for Speaking or Presenting at Conferences

    I just returned from the annual SHSMD conference, which featured many excellent presentations from communications pros in the healthcare and health tech/data industries, and it got me thinking about the value of presenting well. Speaking opportunities are a great way to spread awareness of and interest in your products, services or organization. Whether it’s an [...]

Bottom Line Marketing & Public Relations

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • 5 Ways to Get your Social Media Accounts Ready for the Spotlight

    Is your organization gearing up for a large social media campaign? Are you attending a prominent industry conference? Or, maybe your organization is about to announce a big change? Whatever your situation may be, if you anticipate more people, or a new audience, checking out your social media accounts, it’s time to make sure your [...]

Bottom Line Marketing & Public Relations

Category: Content
Type: Blog Article

Generated 5 months ago

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