Blue Frog

Category: Content
Type: Blog Article

Generated 1 day ago

New blog articles detected

  • How to Use the HubSpot Keyword Tool

    Keywords, or keyword phrases, are words that a business anticipates a customer or potential customer might use when they are searching for the business’ service on a search engine like Google, Yahoo, or Bing. For example, as a marketing company located in Des Moines, Iowa, we would anticipate that someone might search for us by using the term “marketing Des Moines” or “Des Moines...

  • What Do Inbound Marketers Need to Do in 2017?

    If you’re on a marketing team, you need to stay current with the latest trends in your field. Whether you work for one company or provide marketing services for multiple clients, you should continue to bring fresh, new ideas to the table. Your marketing strategies should be focused as well as dynamic, constantly changing and progressing. Place emphasis on these three key areas in 2017....

  • How to Get the Best Quality & Turn Times on Your Print Projects

    When you want printed materials for your business, quality and turn time are top priorities. To ensure that you have print materials that convey the professional image you want for your brand when you need them, look for a local print marketing company with broad capabilities to produce high quality printed materials in house that has a solid reputation for great customer service.

Blue Frog

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Instant Pot: A Viral Internet Marketing Success Story

    Photo from InstantPot.com  Pressure cookers and crock pots have been around for years, but recently the countertop appliances have become unexpectedly trendy. One of the most popular new machines is the Instant Pot, designed by a team of Ottawa, Canada-based engineers in 2008. Despite not engaging in any TV or print advertising, the small company has enjoyed startling success by using...

Blue Frog

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • Content Marketing for the Buyer's Journey (Part 2)

    Content marketing is an effective way to raise brand awareness, attract customers, educate people about your products, services, or industry, generate leads, and increase sales for your business. It's important, however, to spend time planning your strategy to lead your website visitors from being complete strangers to your brand through the buyer’s journey to become your customers. In...

Blue Frog

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • Content Marketing for the Buyer's Journey (Part 1)

    Content marketing can be a powerful way to raise awareness of your brand, attract your ideal customers, educate internet users about your products, services, or industry, generate leads, and increase sales for your company. To be effective, however, you need to spend time planning and mapping out your strategy to lead users from being complete strangers to your brand through the buyer’...

  • Web Design for Dummies: How Often Should I Update My Website?

    How often should a business update its website design? When we talk about design, we're not just talking about aesthetics. The design also includes how each page flows and leads a user through the website and the intentional placement of content and imagery. To determine whether your website needs an update, ask yourself these three questions.  

  • 3 Simple Content Marketing Resolutions for 2017

    It’s January again. Now that the holiday buzz has died down, have you thought about what your content marketing goals are for your business in 2017? Research shows that setting goals increases motivation and achievement. If you haven’t thought about what you're going to do to improve your marketing in the new year, here are 3 suggestions that will help you see better results.    

  • How Can My Blog Generate Leads?

    You may have heard that blogging is an important aspect of optimizing your website for search engines (SEO), making it easier for users to find, but can your blog actually help you generate leads for your business? The short answer, of course, is yes. Read on to learn exactly how you can use your blog to attract your ideal customers, engage them with your business, and build opportunit...

  • Analyzing Your Competitors’ SEO in 2017

    The New Year is here! In 2017, make a resolution to take your SEO to the next level. SEO is a vital piece of digital marketing because your potential customers will have a hard time finding your business online if your webpages aren't optimized for search engines! 

  • Why Doesn't My Website Show Up on Google?

    Take control of your SEO. Search engine optimization (SEO) is the practice of making your website and its contents easily recognizable to search engines so they are more likely to present users with links to your site in search results for queries related to your business. While some of this work is more technical and requires some understanding of web design, the single most import...

  • Google’s Expanded Text Ads: What You Need to Know for 2017

    Have you heard about the major change happening to Google AdWords in February? AdWords will be moving away from the current standard text ads and will be using expanded text ads (ETAs) starting on February 1, 2017. The main difference between expanded text ads and the current ad format is that expanded text ads are much larger.

  • 4 Reasons You’re Not Getting Found Online

    What's Wrong with My SEO? You’ve build an attractive, user-friendly website and filled with fresh, valuable content, but you’re still not seeing the online traffic you’ve been hoping for. What went wrong? If your website isn’t showing up in online searches that your potential customers conduct when looking for information related to businesses like yours, your web traffic will be se...

  • Small Business: Create Direct Mail That Captures Attention

    Direct mail continues to be one of the most powerful ways to reach potential customers. Although social media has revolutionized marketing over the last decade or so, direct mail continues to be extremely relevant. In fact, ignoring direct mail could turn out to be a costly mistake. To make sure that your direct mail does not get thrown out, it is important to use creative direct mail ...

  • 5 Reasons You Need a Professional Content Writer

    If you own a small to medium-sized business, you might still think you can “do it all.” But whether you install custom garage doors, build custom homes, or run a law firm, your time is best spent on what you do best: running your business. From your homepage content to your marketing eBooks and social media profiles, keeping up with your company’s online presence is much more than a si...

Blue Frog

Category: Content
Type: Blog Article

Generated 4 months ago

New blog articles detected

  • 5 Signs You'll Benefit from Marketing eBooks

    If you’re not sure you can really benefit from marketing eBooks, this article is for you. Here are five signs that eBooks could be a helpful addition to your online marketing strategy.

  • How-To Set Up Your Google Business Page

    What is a Google business page?  A Google business page is the location page that comes up when a person searches for your business or service. This page allows your business to show up on Google Maps which will help potential customers find your location, call you, or visit your website for more information. Why is a Google business page important for my business? Getting found on...

  • Website Design for Dummies

    Web design doesn’t need to be rocket science. At Blue Frog, we are constantly creating and updating websites to keep up with current trends. 2016 web design trends have proven to be a year full of bright, full-screen splash images, modernist graphics and icons, and short, concise information. If your personal or company website hasn’t caught up with the times yet, it’s time to reali...

  • When Is the Time to Invest In Marketing for Your Business?

    As a business owner, it can be difficult to know when the time is right to take the next step to move your company forward. When to hire outside help for marketing is one of those decisions that business owners often struggle with. To help you decide whether the time has come to bring in professional marketing help for your company, consider your current goals and challenges and how a ...

Blue Frog

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • The Most Important Design Factors for a Successful Website

    Effective web design is crucial for successful online marketing. While it’s easy to get hung up in aesthetic elements like colors, images and fonts, it’s important to look at the bigger picture of web design. A successful website really comes down to user experience. A site that is designed for a positive user experience keeps people engaged and prompts them to contact you, turning you...

  • 4 Signs Your SEO Firm Isn’t Doing Its Job

    Search engine optimization (SEO) is a set of practices that helps search engines recognize a website and its contents and provide links to the site in relevant search results. These practices have evolved over time as search engines have become increasingly complex in how they assess the relative value and relevance of content on the web. Practices that used to be effective can now be ...

  • Instagram Reveals How It's Taking Your Selfie Game To The Next Level

    Instagram is stepping up their game with new filters, GIF features, increased vivid photo capabilities, and a Boomerang feature! iPhone and Instagram team up  Instagram is redesigning it’s upcoming IOS app to take advantage of iPhone 7 camera capabilities and will ad new filters and GIF features, according to reports. If you’ve been living under a rock and were not aware, Apple recen...

  • What Should I Look For in a Web Designer?

    For most people outside the profession, web design is a mysterious process, accomplished through arcane practices. As such, it can be difficult for many business owners to know how to assess whether a web designer is any good until after they get into a project with them—when it’s too late to avoid the immense headaches that a poor designer can cause. To help you make a choice you’ll b...

Blue Frog

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • Create Content That Meets Your Prospects Where They Are

    Once you’ve built your buyer personas and understand who you’re trying to reach with your content, you can tailor your content to target them more directly. But each buyer’s journey can take a different path: some journeys are quick, impulsive decisions, while others are carefully considered, long-deliberated processes. Developing models of each buyer’s journey can help you create cont...

  • Why You Need Professional Graphic Design for Social Media

    When we hear the term social media, most of us instantly think of platforms like Twitter and Facebook. You may have read the title of this blog post and be wondering, Why would I pay someone to manage my social media accounts for me when I can do it myself? That’s a great question and the focus of this article. Social media profiles for businesses are much different from personal socia...

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