Birnbach Communications

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

Birnbach Communications

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • TrendReport 2017: Our Annual Look at Media and PR Predictions

    As we have done for the past 15 years, here are this year's annual list of predictions of media trends. We use this annual process to identify issues to help our clients brainstorm how they fit into what the media will cover in the upcoming year. We have a lot of fun developing these, and will be rolling out additional trends next week.Fake news won’t fade in 2017. When you cut out all the costs i...

  • TrendReport 2016: How We Did WIth Our Predictions for This Year

    Other people look forward to the end of the year for holidays, but we look forward to looking back at our predictions to see how well we did.Before getting to the results of how we did on the trends we picked, let's start by noting which trends did notpick. First, we stayed away from talking politics and making predictions about the election -- and we're glad we did. (While our parents told us not...

  • Be Careful In A World of Competing Narratives -- a response to Scott Adams

    We don't usually touch on politics here but felt compelled to respond to a blog written by cartoonist-turned-pundit Scott Adams. You can read his post, "Be Careful What You Wish For (especially if it is Hitler)." I'm a fan of Scott Adams the cartoonist but grow increasingly exasperated with Scott Adams the pundit – based on articles like this one. I agree with part of it but disagree with more o...

  • New York Times Validates Our Prediction on the Gig Economy

    We posted our list of annual trends starting yesterday afternoon, with this blog article hitting this morning -- and on our first day we scored a hit. In today's New York Times, former labor and workplace reporter Steven Greenhouse wrote an op-ed entitled, "The 'What Is It' Economy" (in the print edition) and "The Whatchamacallit Economy" (in the online version) that sets to more accurately defin...

Birnbach Communications

Category: Content
Type: Blog Article

Generated 6 months ago

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