Baymard Institute

Baymard Institute

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Usability Testing of Inline Form Validation: 40% Don't Have It, 20% Get It Wrong

    The benefits of inline form validation are numerous when implemented correctly, yet 40% of sites still don’t have it, and 20% of the sites that do have flawed implementations. During our just-released checkout usability study, we time and again observed that there’s a direct correlation between how and when users are presented with form validation errors and the pace and effort with which they ...

Baymard Institute

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • New E-Commerce Checkout Research – Why 68% of Users Abandon Their Cart

    We have now tracked the global average cart abandonment rate for 7 years. Sadly, little has improved in those years, and the average cart abandonment rate currently sits at 68.8%. Stop for a second to consider that: after having gone through the trouble of finding a product and adding it to their cart, a whopping 2 out of 3 users choose to abandon their purchase. Today we’re therefore launching...

Baymard Institute

Category: Content
Type: Blog Article

Generated 3 months ago

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