Barnaby Benson Ltd

Barnaby Benson Ltd

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Why tone of voice should be about the brand - not just writing well

    Tone of voice guidelines should help make a brand unique. But all too often they consist of generic writing advice arranged under me-too values. Here are five common brand values along with the standard advice that’s typically offered up.HumanAlso known as ‘Warm and friendly’, ‘Approachable’ or ‘Personable’. Guidelines with this brand value encourage you to use accessible, non-corporate language a...

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