Barnaby Benson Ltd

Barnaby Benson Ltd

Category: Content
Type: Blog Article

Generated 3 days ago

New blog articles detected

  • Seven ways to improve any copy brief

    You know the feeling. A brief comes in and it just hits the nail on the head. But what exactly makes a brief spot on? Here are seven things to look out for that’ll guarantee your next brief is up to scratch.1. Go deep: reveal how your audience ticksGetting to know your audience...If you don’t get to know your audience inside-out, you might as well be playing a game of marketing pin the tail on the...

Barnaby Benson Ltd

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • Messaging first. Grammar second.

    When it comes to choosing between proper grammar and impactful messaging, there can only be one winner. And it ain’t the semi-colon. Last week, I received an email from my father. The subject line – ‘HAVE YOU SEEN THIS?’ – could mean one of two things. Either a rogue intern had glued down his caps lock, or someone was guilty of breaking the Holy Rules of Grammar. Turns out it was the latter.Gramma...

  • 8 tips to getting your emails opened and acted on

    We train recruiters in how to write first approach emails to candidates they’ve never met. Bit niche? Well, these tips are pretty useful for any ‘cold’ sales email. Professional networking site LinkedIn has made finding good candidates easy. But it’s also made candidates more discerning. That means you have to work harder than ever to get their attention. According to LinkedIn, the average InMail ...

  • 5 easy ways to become a better writer

    The secret to good writing? Good editing. No one gets it right the first time. But if you know what to look out for when editing your own work, you’ll be able to transform your copy from vague to vivacious. Here are five quick tips.1. Remove ‘that’The decision that we are faced with…It made me realise that my earnings were sufficient…Taking into account new information that I have collected…If I h...

Barnaby Benson Ltd

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • Why tone of voice should be about the brand - not just writing well

    Tone of voice guidelines should help make a brand unique. But all too often they consist of generic writing advice arranged under me-too values. Here are five common brand values along with the standard advice that’s typically offered up.HumanAlso known as ‘Warm and friendly’, ‘Approachable’ or ‘Personable’. Guidelines with this brand value encourage you to use accessible, non-corporate language a...

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