Bacardi Limited (English: /bəˈkɑːrdi/; Catalan: [bəkəɾˈði]; Spanish: [bakarˈði]) is the largest privately held, family-owned spirits company in the world. Originally known for its eponymous Bacardi white rum, it now has a portfolio of more than 200 brands and labels. Founded in 1862, and family-owned for seven generations, Bacardi employs 6,000 people, manufactures at 29 facilities in 16 markets on four continents, with sales in more than 150 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. The company sells in excess of 200 million bottles per year. The company's sales in 2007 were US$5.5 billion, up from $4.9 billion in 2006. In recent years sales have stagnated, with the company recording US$4.6 billion in 2014. It laid off ten percent of its North American workforce in 2015. Bacardi Limited is headquartered in Hamilton, Bermuda, and has a 16-member board of directors led by the original founder's great-great grandson, Facundo L. Bacardí. Along with other leading alcohol producers, Bacardi is part of a producers' commitments organization which aims to reduce harmful drinking. Wikipedia

Bacardi

Category: Content
Type: Youtube Video

Generated 2 weeks ago

New videos detected

  • Bacardi Cuts Greenhouse Gas Emissions in Half

    Bacardi Limited has achieved its first "Good Spirited" goal more than a year ahead of target! Bacardi reduced its greenhouse gas emissions intensity by 50%. This achievement is the equivalent of removing 15,000 cars from the road each year, reducing the amount of oil consumed by 165,000 barrels, or installing 18 wind turbines. As part of its Good Spirited: Building a Sustainable Future environment...

Bacardi

Category: Content
Type: Youtube Video

Generated 1 month ago

New videos detected

  • Bacardi Installs Bat Caves at Bottling Plant to Save Bats

    Bacardi, in partnership with Lubee Bat Conservancy, erected several large bat habitats at the company’s BACARDÍ® rum bottling facility campus in Jacksonville. Within just a few months, the habitats – aptly branded bat caves – will be full of tenants. Together, the organizations are working hard to fight the devastation of habitat depletion that has occurred for bats, the world’s only flying mammal...

  • S.H.E. Bacardi Women’s Summit

    The Inaugural S.H.E. Bacardi Women’s Summit was a success. Check out a recap of the event here.

  • Sea creatures thank Bacardi for its #NoStraws initiative

    Join creatures of the sea in thanking Bacardi for its No Straws (https://www.bacardilimited.com/bacardi-initiates-a-no-straw-movement-to-reduce-waste-2/) pledge to remove straws from cocktails at company events. Six months into the initiative, Bacardi has already removed more than one million straws from its cocktails. As straws and stirrers are among the most collected pieces of trash in our oc...

  • Bacardi Beautifies South Florida with Tree Planting Initiative

    As part of its annual Corporate Responsibility (CR) Month initiative to engage employees in community activities, a Bacardi team of volunteers joined forces with American Forests and Million Trees Miami to plant mahogany and oak trees at Amelia Earhart Park in South Florida. Since beginning this environmental sustainability initiative with American Forests, Bacardi has planted more than 75,000 tre...

  • BACARDͮ Crafts Wooden Sunglasses Made From Recycled Oak Rum Barrels

    BACARDÍ  has an exclusive line of branded sunglasses made by Puerto Rican artisans from the oak barrels where  BACARDI® rum has been aged. Praised for being eco-friendly, durable, hypoallergenic and unique due to the origin of the wood.

  • Tequila CAZADORES® Biomass Boiler Cuts Distillery's Carbon Footprint

    The new boiler at the Tequila CAZADORES® distillery in Mexico is 100% biomass fueled and is a model of forward-thinking, eco-conscious ingenuity. About 60% of the biofuel used to produce the world-renowned Tequila CAZADORES comes from spent agave fibers. The other 40% is made up of carbon-neutral, renewable fuel sources such as clean waste wood, biomass briquettes, sawdust, carbon, coconut shell, ...

  • Good Spirited Sustainability Story

    In honor of Earth Day, Bacardi shares its Good Spirited sustainability story through animation. Learn about #BacardiGoodSpirited commitments to building a more sustainable future across operations, packaging and responsible sourcing. And, learn how Bacardi employees and consumers can make a difference. To learn more about the Bacardi Limited Good Spirited: Building a Sustainable Future initiative,...

  • Bacardi Initiates a ‘No-Straw’ Movement to Reduce Waste

    Bacardi launches an in-house "No Straws" initiative to remove straws and stirrers in cocktails at company events.  Starting in its North America regional headquarters office in Florida, and its Bombay Sapphire Distillery at Laverstoke Mill in England, Bacardi is promoting the practice companywide as part of its ongoing "Good Spirited: Building a Sustainable Future" environmental campaign.  As stra...

  • Bacardi Initiates a ‘No-Straw’ Movement to Reduce Waste

    Bacardi launches an in-house "No Straws" initiative to remove straws and stirrers in cocktails at company events.  Starting in its North America regional headquarters office in Florida, and its Bombay Sapphire Distillery at Laverstoke Mill in England, Bacardi is promoting the practice companywide as part of its ongoing "Good Spirited: Building a Sustainable Future" environmental campaign.  As stra...

  • Bacardi Launches New Corporate Video on 154th Anniversary of Company Founding

    154 years ago - on February 4, 1862 - Don Facundo Bacardí Massó purchased a small distillery in Santiago de Cuba and embarked on an incredible journey. Bacardi has come a long way from its humble beginnings to become the world's largest privately held spirits company. This Founder's Day, Bacardi unveils a new corporate video. It tells the story of who we are and where we came from. Bacardi invites...

  • DEWAR’S Aberfeldy Distillery Showcases History & Sustainability

    The renovated DEWAR'S Aberfeldy Distillery features interactive displays, newly released historic memoirs, a café featuring a locally sourced menu, a robust recycling program and fuel-efficient transportation.

  • DEWAR’S Aberfeldy Distillery Showcases History & Sustainability

    The renovated DEWAR'S Aberfeldy Distillery features interactive displays, newly released historic memoirs, a café featuring a locally sourced menu, a robust recycling program and fuel-efficient transportation.

  • BACARDͮ Rum Unleashes User-Centric Creative Platform

    BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to...

  • A Sustainable Mark of Excellence for John Dewar & Son

    Carbon Trust certification recognizes ongoing progress in the areas of energy use and greenhouse gas emissions for Bacardi sites in the UK, including all Scotch whisky operations of John Dewar & Sons. Measuring on a relative basis (per litre of alcohol), an additional 10.3% improvement over the 2011 results has been realized. From a qualitative perspective, John Dewar & Sons sits in the 80th perce...

  • Bacardi Beautifies South Florida With Tree Planting Initiative

    Bacardi USA, Million Trees Miami and American Forests joined forces recently to plant 20 trees in Miami Gardens, Florida. As part of American Forests’ Community ReLeaf program to help beautify local neighborhoods, the Bacardi team of employees came out with their sleeves rolled up and ready to work. “Giving back to the community is a part of Bacardi’s DNA. This is something we’ve always done goin...

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