Avon Products, Inc, known as Avon, is an American international manufacturer and direct selling company in beauty, household, and personal care categories. Avon had annual sales of $10.0 billion worldwide in 2013.
It is the fifth-largest beauty company and second largest direct selling enterprise in the world, with 6.4 million representatives. Avon Products is a multi-level marketing company. The company's CEO is Sherilyn S. McCoy, who was appointed to the position in April 2012. The former CEO, Andrea Jung, became the executive chairman of the board. Recently, Avon has struggled with the global sales falling for 5 straight years and North American revenues falling 18% in 2014.
In 2016, Avon completed the sale of the remainder of its American business meaning that all of its operations are now outside the United States. As part of a three-year plan, Avon will also move its headquarters to the United Kingdom.