Austin West

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • BRANDS AND SUSTAINABILITY: HOW DO THEY WORK TOGETHER?

    Some brands, like GE, have broken the proverbial B2B mold and developed a sustainability strategy that is strengthened by its link to business strategy. GE’s well-defined and well-managed brand allows the organization to leverage it for sustainability. GE has effectively linked sustainability with brand by: 1. Using the brand as a business decision-making tool Linking ecomagination with GE wa...

  • B2B AND SUSTAINABILITY: WHAT’S THE PROBLEM?

    Essentially, the crescendo of environmental sustainability has created an even playing field for B2B and B2C. (It is safe to say that sustainability is industry agnostic—just like branding!) However, most B2B organizations are not doing an effective job with galvanizing their employees and other key stakeholders around these practices. Nor are they measuring and communicating the impact of these p...

  • B2B AND BRAND: BRAND DOES MATTER

    In a 2008 survey in BtoB magazine, 62 percent of B2B marketers said that their primary goal in 2008 would be customer acquisition. Only 19 percent cited brand awareness. B2B CEOs often consider the brand to be a frivolity: “Our audiences are so different from B2C—do we really need to make the investment in our brand?” What they don’t realize is that the brand is more than a communication frame...

Shall we increase our level of intimacy?

41,057,557 ideas and insights to help you find what’s next.

Log in Sign up

Shall we increase our level of intimacy?

41,057,557 ideas and insights to help you find what’s next

Create Free Account

Already a user?  Log in