Arena Media UK

Arena Media UK

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Arena Media’s Annual Event

    On Wednesday 28th September, we’ll be hosting our annual agency event centred around a theme related to our reason for being. This year we are focusing on how modern businesses disrupt and grow – providing a product or service that fulfills a need we never knew existed. Follow the event from our social media stream […] The post Arena Media’s Annual Event appeared first on Arena UK.

  • Fashion brands defy industry conventions

    As Fashion Week comes to a close, we’ve seen signs of major change to come in the fashion world. High fashion is notoriously exclusive – a shocking 78% of models in this year’s Spring Summer collection where white – but there are signs of positive change to come. This year more designers than ever choose […] The post Fashion brands defy industry conventions appeared first on Arena UK.

Arena Media UK

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • The age of agency disruption

    Organisational agility is being fully embraced by McDonald’s. Their ‘agency of the future’ will see employees from Google and Facebook embedded into a one-stop shop media agency. This push for collaboration by McDonald’s is born from an understanding that siloed teams can result in tunnel vision and create structural fog for a brand. Technological advances […] The post The age of agency disruption...

Arena Media UK

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Making Diversity a Requirement

    Diversity has been proven to be better for business. Now marketers need to recognise the power they have to effect change internally and within the agency community. Creating better working practises such as flexible hours will become increasingly important as agencies’ leadership positions evolve to allow them to be filled by a diverse set of […] The post Making Diversity a Requirement appeared f...

  • Video and VR leading the way in new ‘news’ consumption

    The experience of watching news is on the verge of dramatic change, with virtual reality (VR) finally becoming (actual) reality.   Recent examples include immersive coverage of war torn Iraq, a 360 view of a Trump rally and a Churrasco BBQ in Rio.  Its set to transform the way viewers engage with news content, and proves […] The post Video and VR leading the way in new ‘news’ consumption appeared ...

  • Brands for good

    Brands are often criticized for their lack of social responsibility, but this week there have been several examples of benevolent ad campaigns. Some of course have an element of self-interest to them such as  Uber handing out alcohol test ‘business cards’ in Russian bars to remind those not sober enough that a taxi would be […] The post Brands for good appeared first on Arena UK.

  • Whatsapp Ads powered by Facebook

    The announcement that WhatsApp and Facebook are entering into a data sharing deal is hot on marketers and consumers lips. Following Facebook’s acquisition of the app in 2014, the introduction of advertising to Whatsapp seemed inevitable. The benefit for brands is obvious – data sharing will facilitate both cross-channel targeting of ads and a more […] The post Whatsapp Ads powered by Facebook appe...

Arena Media UK

Category: Content
Type: Blog Article

Generated 2 months ago

Arena Media UK

Category: Content
Type: Blog Article

Generated 3 months ago

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