Apto

Category: Content
Type: Blog Article

Generated 3 days ago

New blog articles detected

  • Your future self will thank you: 5 tips to keep your CRM clean all year

    A good CRM is an essential part of an efficient, high-performing brokerage. And we’ve raved before about how easy cloud-based CRM software is to use, but that doesn’t mean you can afford to be lazy or haphazard with the information you put in there. Any system you have in place to manage your contacts, properties, and deals needs to be approached strategically with an eye toward the l...

Apto

Category: Content
Type: Blog Article

Generated 3 days ago

New blog articles detected

  • The illusion of effective CRE marketing

    There’s a very common, so-called “tried and true” marketing tactic that commercial real estate brokers need to stop doing right now. After all the calls, meetings, and pitches it takes to get to an exclusive representation agreement, you probably do a bit of celebrating, sit down at your computer and get ready to take this first step in marketing a listing. Want to know what it is? F...

Apto

Category: Content
Type: Blog Article

Generated 3 days ago

New blog articles detected

  • Profit potential: Get ready, data centers are coming to a submarket near you

    Data centers are projected to double in the next five years, and all that growth is opening up new submarkets. We’ll brief you on what you need to know. Here’s a number that’s worth a double-take: more than $4 billion has flowed into data center markets in the first quarter of 2017. For some perspective, that’s already more than 2016’s totals.

Apto

Category: Content
Type: Blog Article

Generated 3 days ago

New blog articles detected

  • 5 questions to ask your new client before it's too late

    When courting a new client, it can be tempting to jump right in. You want to wow them with your expertise and solidify your relationship. But it shouldn’t just be your qualifications on display. You need to vet your prospective client by taking a hard look at their motives and commitment level. The last thing you want is to be five months into a search only to realize the client is n...

Apto

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • What’s next for shopping malls? What brokers need to know

    The owners of malls—and the brokers that find leases for these assets—are certainly very busy right now. Every week, there seems to be more news about a major department store anchor shutting down tons of stores, which means there is a lot of vacant space on the horizon that will need to be filled. Here are some of the major chains having problems right now.

Apto

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Announcing the new Apto Mobile App

    We were so excited to announce our brand-new, completely reimagined user experience earlier this month that we decided to let you know about something else awesome. The new Apto Mobile App. If you’re an Apto customer, it’s now easier than ever to take the power of the industry's leading deal management platform with you. We optimized the app to give you what you need when you’re away...

Apto

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • 3 articles to convince you to ditch Excel for good

    Despite all the recent advances and innovation in CRE technology, many brokers tell us they still use Excel spreadsheets to keep their business organized. Whether they’re maintaining contact details, commission records, or deal reports, many brokers still rely heavily on a system that segregates their data, making it harder to use that data effectively.

Apto

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • The most successful CRE influencers follow these 5 steps for building a personal brand

    If you’ve ever attended a conference or networking event, you’ve probably been advised to work on your personal brand. But what exactly is a personal brand? And why does it need to be managed so carefully? Let’s start with a definition: your personal brand is the image you present to the world about your personality, career and expertise. And just like any brand — from Nike to Uber —...

Apto

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • 5 ways multitasking strangles your productivity — and 3 apps that can help

    There you are, at the heart of the hurricane: Opportunities flying left and right, contracts collecting, phones buzzing, deals closing, checks to be cashed, leads to be followed. It’s complete chaos, but hey, it’s just another day in the life of a broker! And you thrive on it. Because you know the secret, and it is multitasking. When that multitasking mojo is flowing, not only do you...

  • 6 cool CRE mapping tools to try today

    Maps are a commercial real estate brokers secret weapon. They don’t just communicate location. They can show spatial relativity, economic trends, the movement of people, environmental phenomenon, and so much more. Isn’t that something you think your clients and prospects would like to see the next time you’re giving a presentation or pitch?

  • To be a superstar broker, learn to love your market

    Telling a compelling market story is a crucial part of being a good salesperson. That’s because you start gaining your prospective client’s trust by demonstrating your knowledge of their property and story, but you gain their respect by demonstrating your knowledge of the surrounding market. But to take your sales skills to the next level, you need to go beyond that.

  • The sooner you learn to recognize these 5 types of difficult CRE clients, the better.

    Sooner or later, you’ll encounter one: a nightmare client. That person or team that apparently has no respect for you or your work, and as a result, will cost you a ton of time and money. Often, it’s not that these clients are out to get you, it’s that they are under prepared or under educated on the world of commercial real estate. Of course, as the broker, it’s up to you to manage ...

Apto

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • Is CRE safe in the cloud?

    Hard drives and USB drives are going the way of cassettes and CD players. Everything is in the cloud now. Documents in Google Drive and Dropbox, streaming music on Spotify and Pandora, lists and software and data are available wherever you can access the internet. Commercial real estate is slowing catching up with the latest technology, and the cloud is no different. Yet, many brokers...

  • Meet the new and improved Apto

    With a brand-new, completely reimagined user experience, Apto is more powerful and easier to use than ever. That means you get a better way to visualize your business. With a streamlined workflow dedicated to your process as a commercial real estate broker, you’ll be more efficient, make more money, and leave work early every day. Ok, maybe not every day, but we do think you'll love ...

  • How Zappos, Adobe, and more are creating workspaces that bring people together

    As more companies put a premium on collaboration, they’re on the lookout for office space that has the power to bring people together. And as a broker, it pays to be aware of this trend, because it’s going to change how you pitch your properties. “Developers are transforming the commercial office building model as they refocus on their tenants’ need to recruit a younger, more creative...

  • Do you have what it takes? 10 personality traits CRE brokers must have to be successful

    Let’s address the elephant in the room: Commercial real estate brokers get a bad rap sometimes. And for some brokers, it’s deserved. Maybe it’s just sales people in general that often seem untrustworthy, but for every dishonest schmuck, there is a loyal, honest broker dedicated to finding the best possible deal for his or her client while forging a long-term partnership. And guess wh...

Apto

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • 7 ways brokers can beat procrastination

    If you’re going to procrastinate...you may as well do it by reading this! Today, we're showing you how to kick the habit that keeps you from getting things done. After all, so much of your success as a broker depends on your own self-motivation: it’s the force that ultimately drives all your sales. And yet, 20% of adults struggle with chronic procrastination, according to Joseph Ferra...

  • 10 examples of killer marketing to try for your CRE business or personal brand

    The way we market commercial real estate properties, brokerages and our personal brands is changing. Gone are the days of sending out a few flyers and waiting for the phone to ring. The world is going digital and smart brokers and CRE firms are following suit. Yet with countless digital marketing tools and strategies available, the prospect of marketing your properties or services onl...

  • Could you get more done by working less? Here are 5 tips to help you do it.

    Brokers have a lot to juggle in a single day, from whisking clients away on property tours to managing social media, staying on top of multiple deals, and nurturing leads. But what if you could get all those things done—and more—in a fraction of the time? It turns out that the secret of success isn’t in working more, but in knowing how to get more out of the hours you do work: studie...

  • New ebook: The 5 Biggest Mistakes Brokers Make—And How to Avoid Them

    The commercial real estate industry has a high attrition rate. It’s an appealing career, but not everyone is cut out to make it as a broker. More experienced brokers generally expect that at least half of new recruits will leave within three years, while some project the new broker failure rate to be as high as 90%. The perks of the job are part of what make it challenging: autonomy,...

Apto

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Will mixed-use developments define the new era of downtowns?

    Downtowns aren’t just for the 9-to-5 crowd anymore. Cities are drawing all types of people—and urban cores are experiencing a revitalization as they cater to the live-work-play lifestyle of the millennial crowd in particular.

  • From climate chaos to super-buildings: The future is here, and we need to talk about it

    Despite ongoing political clashes over whether climate change is a "real thing"—and the scientific consensus is that it is—at least one government branch has spent the last decade quietly preparing for the worst of it: the U.S. military. Even the president, who has called global warming a “total hoax," has applied for permission to build a sea wall that would protect one of his proper...

  • Tenant reps: 6 expert tips for satisfying even the most indecisive clients without wasting your time

    We’ve all encountered them: that friend or coworker who just can’t commit — whether it be choosing a restaurant or deciding on a college major — leaving you to feel like you’ve wasted countless hours watching them weigh the pros and cons. But when it’s your client having trouble making a decision — it’s more than just your time being wasted.

  • What to do when your pipeline dries up

    This article first appeared in GlobeSt. “The obvious way to deal with a lackluster pipeline is to double down on lead generation.” That is according to Tanner McGraw, CEO and founder of Apto. But to prevent dry spells, he says that commercial real estate brokers should take a step back and look carefully at their processes and ensure they’re tracking their business effectively. “After...

  • What CRE tenants are looking for in 2017

    Commercial real estate owners and landlords live and die by their tenant mix. Though the market is vibrant, it is also volatile right now, and it’s important to make sure that the companies leasing space are kept happy. This can be challenging in the current commercial real estate environment, as spaces need more and more customization to succeed. Let’s take a closer look at a few ...

Apto

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • 3 interesting ways brokers can communicate with prospects and clients

    To be successful, commercial real estate brokers need to be seen as market experts, trusted advisors, sales pros and interesting people. That’s no easy task. We’ve picked a few resources that can help you achieve those goals through better communication and presentation. These resources are worth your time, whether you’re working on building new relationships, revamping your pitch dec...

  • The major corporations creating jobs right now, and what it means for CRE

    There’s been a lot of attention on job creation in the US right now. Specifically, a few major corporations have made announcements that affect a variety of commercial real estate industry sectors around the country.

  • How a Colliers broker went from associate to SVP in under a decade

    In under a decade, Brandon Geraldo has moved up the ranks from associate broker to Senior Vice President Multifamily at Colliers International, where he has personally closed over $200,000,000 in East Bay multifamily transactions. Despite the many advances in technology that have cropped up throughout his career, Brandon still credits good old-fashioned hard work for his success. We i...

Apto

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • The top 10 ways to keep the best brokers on your team

    Building a high-functioning commercial real estate brokerage takes work, time, and intention. But once you’ve got a great team in place and onboarded, don’t put things on autopilot. You want your brokers and support team engaged in their work and loyal to the firm.

  • The hottest U.S. cities for CRE development right now

    We’ll get right to it: the South and the Pacific Northwest are two of the hottest commercial real estate regions in the country right now. That’s according to the 2017 Emerging Trends in Real Estate report recently released by PricewaterhouseCoopers and the Urban Land Institute. These two regions accounted for all four of the top spots on the report’s “U.S. markets to watch” for over...

  • 5 tried and true prospecting tips to grow your CRE business

    Given up your New Year’s resolutions yet? Just make sure you don’t neglect your pipeline. You need to keep prospecting if you want to make your brokerage’s targeted growth a reality. While there are many new opportunities and technologies out there that offer different approaches to prospecting and lead generation, it’s important to evaluate and keep up with methods that have been wor...

  • 6 booming CRE specialties that probably didn’t exist when you were a kid

    The commercial real estate industry has always been subject to the volatility of the industries it strives to serve, so when shifts in technology, demographics and world affairs call for progress and evolution, brokers and other CRE professionals need to be prepared to act.

  • 12 interview questions to ask broker candidates

    Working on building out a team? Hiring a good commercial real estate broker means hiring a good salesperson—not an easy task. We’ve covered a few of the basic questions you should ask when trying to find a great broker, but we thought we’d provide a few more that will also help you determine whether that broker will be a good fit for your team.

  • 5 infrastructure initiatives that could affect CRE

    The election of a new President of the United States could affect commercial real estate in numerous ways. For one, there is his pledge to spend $1 trillion on the nation’s infrastructure. There is always plenty of economic uncertainty when a new administration takes office, and it’s true that the state of U.S. infrastructure has been in decline for a while now. If improvements are ma...

  • The psychological secrets of power brokers (part II)

    We recently let you in on a few of the psychological secrets of world-class brokers. Now we’re back with more! Read on to learn why it pays to praise your competitors, challenge your clients, and wield your emotions wisely. (P.S. If you missed the first part of this article, you can catch up here.) What the best brokers do, continued:

  • The key to managing millennial brokers isn’t what you think

    In today’s shifting workplace, the million dollar question seems to be: how do you effectively lead and manage millennial workers? Typically defined as those between the ages of 19 and 36, millennials currently account for 30% of the American workforce. And as more and more baby boomers retire, the millennial influence on work in America will continue to swell. But this is natural, a...

  • Apto voted best real estate mobile app of 2016

    We’re excited to announce Apto was recently named one of the top five mobile real estate apps of 2016, by Real Estate Tech News, for the second consecutive year.

  • The new economics of CRE―financing options

    Many metrics across the commercial real estate market are showing strong growth right now, particularly absorption rates, vacancies, construction pipeline and cap rate compression. Most striking, though, are numbers on property pricing and deal flow. According to the research department at Ten-X―a platform that connects buyers and sellers worldwide, allowing them to search, list and ...

Apto

Category: Content
Type: Blog Article

Generated 6 months ago

New blog articles detected

  • Strictly social: How to build a broker brand

    There are many ways to win business as a commercial real estate broker—it all depends on what type of broker you want to be. You can be the broker that flyers buildings…spending your lunch break evading lobby guards while sneaking into properties to leave your “call an expert now” message, hoping the facilities manager sees it at the precise time that the company is ready for a move…

  • Brokers, it’s time to be proactive about pot

    There are two things you should know about me: I’ve spent a lot of time learning about commercial real estate and talking to brokers, and I grew up and still reside in Colorado. These two facts give me a unique view into a new niche that’s growing (literally) around the country, though it has roots in my state. The legalization of medical and then recreational marijuana has created a ...

  • New (free) ebook: 11 Resources To Make You A More Interesting Broker

    We're excited to announce and share our latest ebook, 11 Resources To Make You A More Interesting Broker. To be successful, commercial real estate brokers need to be seen as market experts, trusted advisors, sales pros and interesting people. These 11 resources can help you achieve those goals.

  • You know you need an assistant when…

    As much as we’d like to control everything that has to do with our business, clients and transactions, it’s not actually an efficient way to work. Sometimes we need to allocate tasks because another colleague is better versed in that type of client or aspect of the transaction. Other times it’s because an emergency comes up that requires our undivided attention, leaving our regular dut...

Apto

Category: Content
Type: Blog Article

Generated 6 months ago

New blog articles detected

  • An easy, budget-friendly way to make video work for your brokerage

    There’s a simple way to attract potential clients, build trust and enhance your reputation in commercial real estate, and most brokers aren’t doing it. It’s called video.   Don’t roll your eyes! Before you rattle off the list of excuses—“I don’t have the budget for that,” “I don’t want to be in front of the camera” or “I don’t have the time for one more marketing gimmick”—take a momen...

  • [Infographic] 7 conversation starters to break the ice with prospects

    What does it take to get you to stop and listen—really listen—to a coworker, a friend or even a family member? What about a stranger? For us to turn our attention to something, it has to be interesting, relevant and timely. For property owners and tenants, this could be a number of things based on their current situation. The job of a broker is to craft messages that are macro enough...

  • What really matters in an office property (hint: it’s not brick and exposed beams)

    The movie Office Space suggests that every office is alike. And it can probably feel that way much of the time. You probably have a ready-made checklist of important features your client will care about, whether you’re a landlord rep selling a space or a tenant rep looking for the perfect spot. You’ll consider location, security, transportation options and proximity to amenities, whil...

  • How to hire a spectacular salesperson, part 2

    In part 1 of this series, we talked about looking at the individual characteristics of a great salesperson, specifically four important traits. Now comes the hard part. Let's assume you have a great candidate with the right characteristics, the money is on-target, and they want the job. They still might not be right for your company.

  • 7 tips for showcasing thought leadership in commercial real estate

    Let’s say you have a successful brokerage business. You know your industry, you’ve defined your niche and you sincerely want to help others be successful in the field. But exactly how do you transition from being just another innovative thinker to that go-to guru, that trusted source, that wellspring of knowledge and inspiration who helps transform ideas into reality and shapes the wa...

Apto

Category: Content
Type: Blog Article

Generated 6 months ago

New blog articles detected

  • Healthy growth ahead for life sciences real estate

    The life-sciences sector of commercial real estate doesn’t usually make big headlines compared to multifamily and office properties. But the recently announced $1.5-billion acquisition of a portfolio owned by Wexford Science & Technology by Ventas was certainly a significant purchase for any sector.

  • The secret to negotiating better terms in a formal rep agreement

    Let’s say it’s time to craft a formal representation agreement. Congratulations! You’ve done a ton of work to get to this point. Now comes the fun part—negotiating terms of the contract. There are many things to work through when figuring out what works best for you and your client. From exclusivity and terms to fees, cancellation rights and dual representation, it can be a headache t...

  • How to hire a spectacular salesperson, part 1

    A commercial real estate broker is a salesperson, pure and simple. And a salesperson isn’t just the backbone of an organization—they are often a prospect’s first introduction to an organization. They set the tone for how the company is run and how it values customers.

  • New (free) ebook: The Commercial Real Estate Best Practices Toolkit

    We're excited to announce and share our latest ebook, The Commercial Real Estate Best Practices Toolkit. In our Best Practices Library, we detail proven strategies for running a successful commercial real estate brokerage—and how technology can help. But we wanted to make things even easier, so we took our most popular strategies and distilled them into plug-and-play tools and templat...

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