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We’re pleased to announce that Apsalar has developed and deployed an entirely new postback management system to raise the standard in the mobile marketing measurement category by ensuring maximum accuracy and speed. The new system addresses both the profound complexities of delivering accurate and timely information to clients and partners, and the constant growth of
We’re so pleased to be included in today’s eMarketer article on the growing importance of retargeting in the app space. From the piece: In August 2016, omnichannel data management platform Apsalar in conjunction with Thomvest, a venture capital fund, polled 146 app marketers worldwide. More than half of respondents said they field re-engagement or retargeting
By Jonathan Chen Director of Product and Support We are excited to announce the roll-out of Facebook view-through tracking for all clients. View-through refers to the ability to credit an ad campaign for an install even if no one has clicked on an ad. The idea behind view-through is that it makes a causal contribution to driving an
If you have a moment, click on over to Thalamus for an interview about app marketing industry trends. From Jim Nichols, Apsalar VP-Marketing. An excerpt: At Mobile World Congress, there was a lot of tension between ad technology companies and ad blockers. How do you think this ad blocking connundrum will play out over the next few
At Apsalar, our team enjoys spending time together, and we are constantly looking for ways to improve our sense of community with one another. Recently, we’ve had several events that really demonstrate that spirit. In Bangalore, our team got together for a great evening out with VP Marketing and Sales Dayton Keane to throw back a beer,
We’ve spent the last week reviewing much of the data from our recent mobile marketer survey. Today we’re going to boil it down into fours salient takeaways. 1 The critical importance of data and analysis: Marketers are spending more time and basing more decisions on a real analysis of campaigns, partners and user quality. To
In yesterday’s mobile marketing survey post, we discussed how the spending patterns of app marketers are changing. In today’s post, we’re focused on the risks and costs of app fraud. App fraud is one of the biggest concerns on the minds of app marketers. In our app marketer survey, we asked a series of questions
In yesterday’s post about our mobile marketing survey, we discussed the growing importance of user quality in app marketing decisions. Today we’re going to zero in on how and where our app business leaders are spending – and plan to make their marketing investments. Paid installs are increasing as a share of total installs, according
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Watch this 30-minute Webinar to learn: - What Mobile Marketing Attribution Is & Why You Need to Be Using It - Best Practices on Mobile Marketing Attribution & What Not To Do - Actionable Next Steps To Help You Get Started
ApScience is the future of mobile conversion analytics. Built for app developers and publishers, ApScience helps you manage user conversion, retention and monetization in one app or across multiple apps. With this cutting edge analytics platform, you can pinpoint areas in each of your apps that need improvements, and those that are driving revenues.
Video credit: InLab Ventures Apsalar is a mobile analytics platform that provides key metrics for app developers and publishers to: Profitably increase their user base, Deliver a great user experience, and Maximize revenues
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In yesterday’s mobile marketing survey post, we discussed how apps make and spend money. Today our focus is on users and how mobile app marketers are spending more time and resources on ensuring they attract and cultivate relationships with high-value users. A few years ago, the three-word phrase that best encapsulated mobile app marketing objectives
This post is part of a series that focus on the results of a recent survey of mobile app marketers that Apsalar fielded in close partnership with Thomvest Ventures. Yesterday’s post discussed what the marketers told us they think about themselves, their teams, and the need for data-driven insights to power more effective marketing and
Apsalar, in close partnership with one of our key investors, Thomvest Ventures, recently fielded a quantitative survey to find out more about what marketers are thinking and doing as we finish out 2016 and head into next year. The quantitative industry survey, conducted in July and August, asked mobile app marketers from around the world
Editor’s Note: Apsalar is fortunate to work with many of the world’s best app technology and media providers. From time to time, we will be sharing posts written by leading partners on topics we think will be of interest to readers. Today’s post is from the team at Leadbolt. By Dale Carr, founder and CEO,
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