Apsalar, Inc

Category: Content
Type: Blog Article

Generated 2 days ago

New blog articles detected

  • Introducing Apsalar Mobile Marketing Cloud

    Apsalar is pleased to announce the launch of the Apsalar Mobile Marketing Cloud. This fully integrated app attribution, measurement, user data and audiences platform helps CMOs drive extraordinary ROI through more targeted customer acquisition and remarketing. Apsalar Mobile Marketing Cloud is a four-component suite that brings the benefits of data-driven marketing to the burgeoning mobile

  • 5 Questions and Answers about Mobile Marketing Clouds

    There are more and more marketers talking about “mobile marketing clouds” these days. We thought we’d take a few minutes to outline what we mean by a mobile marketing cloud, and how it can be valuable for app marketers seeking to drive better results through data-driven marketing. What is a Marketing Cloud? There are almost

Apsalar, Inc

Category: Content
Type: Blog Article

Generated 3 days ago

New blog articles detected

  • Android the Driving Force Behind Growing Global Smartphone Penetration

    eMarketer published an impressive set of stats today, on the global penetration of smartphones. According to the research and insights company, the penetration of smartphones among mobile users. According to eMarketer, smartphone penetration among mobile users worldwide will hit almost 59% this year. That cumes to roughly 2.5 billion smartphones in use. This chart from

  • Mobile App Remarketing Has Become a Really Big Deal

    At the risk of being a scosh repetitive on this blog…arguably the biggest trend in app marketing this year is the dramatic increase in mobile app remarketing spending versus just a year ago. We’re seeing this trend manifest itself across categories, regions and app revenue models. And the underlying cause is that app marketers are

  • New Pre-Built Audiences for the Apsalar Audience Builder

    By Srujan Akula Vice President of Product As many of you know, Apsalar has been at the forefront of making tools to enable app marketers to do the same sort of data-driven marketing that has helped propel growth in other areas of digital. Our platform creates a unified profile for every app ID, and then

Apsalar, Inc

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • New Pre-Built Audiences for the Apsalar Audience Builder

    By Srujan Akula Vice President of Product As many of you know, Apsalar has been at the forefront of making tools to enable app marketers to do the same sort of data-driven marketing that has helped propel growth in other areas of digital. Our platform creates a unified profile for every app ID, and then

  • Usability Improvements for Apsalar Attribution

    By Srujan Akula Vice President of Product I am pleased to announce that Apsalar has debuted UI improvements that make the product faster and easier to use. Here are some of the highlights: Improved Navigation We’ve made a big effort to improve usability on all screens so that users can get the data and charts they need

  • Apsalar Named to the Pinterest Marketing Partners Program

    Apsalar is pleased to announce that it has been named to Pinterest’s Marketing Partners (PMP) program. Under the agreement, Apsalar will be able to measure and attribute app installs and remarketing events driven by Pinterest. Widely known as “the world’s catalog of ideas,” Pinterest enables users to discover new products, plan purchases and connect with

Apsalar, Inc

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Apsalar Debuts New Postback Management System to Ensure Maximum Postback Accuracy and Speed of Delivery

    We’re pleased to announce that Apsalar has developed and deployed an entirely new postback management system to raise the standard in the mobile marketing measurement category by ensuring maximum accuracy and speed. The new system addresses both the profound complexities of delivering accurate and timely information to clients and partners, and the constant growth of

  • Check Out the Apsalar/Thomvest Survey on eMarketer

    We’re so pleased to be included in today’s eMarketer article on the growing importance of retargeting in the app space. From the piece: In August 2016, omnichannel data management platform Apsalar in conjunction with Thomvest, a venture capital fund, polled 146 app marketers worldwide. More than half of respondents said they field re-engagement or retargeting

  • Facebook View-Through Tracking Now Available to All Apsalar Clients

    By Jonathan Chen Director of Product and Support We are excited to announce the roll-out of Facebook view-through tracking for all clients. View-through refers to the ability to credit an ad campaign for an install even if no one has clicked on an ad. The idea behind view-through is that it makes a causal contribution to driving an

  • Apsalar Interview on Thalamus

    If you have a moment, click on over to Thalamus for an interview about app marketing industry trends. From Jim Nichols, Apsalar VP-Marketing. An excerpt: At Mobile World Congress, there was a lot of tension between ad technology companies and ad blockers. How do you think this ad blocking connundrum will play out over the next few

  • Apsalar Good Times Around the World

    At Apsalar, our team enjoys spending time together, and we are constantly looking for ways to improve our sense of community with one another. Recently, we’ve had several events that really demonstrate that spirit. In Bangalore, our team got together for a great evening out with VP Marketing and Sales Dayton Keane to throw back a beer,

  • Mobile Marketers Speak Part 6: Four Key Takeaways from the Survey

    We’ve spent the last week reviewing much of the data from our recent mobile marketer survey. Today we’re going to boil it down into fours salient takeaways. 1 The critical importance of data and analysis: Marketers are spending more time and basing more decisions on a real analysis of campaigns, partners and user quality. To

  • Mobile Marketers Speak Part 5: Concerns about App Fraud

    In yesterday’s mobile marketing survey post, we discussed how the spending patterns of app marketers are changing. In today’s post, we’re focused on the risks and costs of app fraud. App fraud is one of the biggest concerns on the minds of app marketers. In our app marketer survey, we asked a series of questions

  • Mobile Marketers Speak Part 4: App Marketing Media Trends

    In yesterday’s post about our mobile marketing survey, we discussed the growing importance of user quality in app marketing decisions. Today we’re going to zero in on how and where our app business leaders are spending – and plan to make their marketing investments. Paid installs are increasing as a share of total installs, according

Apsalar, Inc

Category: Content
Type: Youtube Video

Generated 1 month ago

New videos detected

  • Mobile Marketing Attribution Best Practices

    Watch this 30-minute Webinar to learn: - What Mobile Marketing Attribution Is & Why You Need to Be Using It - Best Practices on Mobile Marketing Attribution & What Not To Do - Actionable Next Steps To Help You Get Started

  • Apsalar Mobile App Analytics Demo Video 2013

    View the demo to understand how to track revenue by campaign source, and measure ROI of your ad campaigns. Get started with the ultimate mobile app analytics package today!

  • Apsalar Starter Kit

    Learn how to: - Include Apsalar's SDK in your app - Instrument events in your app If you need integration help or technical assistance contact us at support.apsalar.com

  • ApScience Overview- Managing Conversion, Retention and Monetization of your apps.

    ApScience is the future of mobile conversion analytics. Built for app developers and publishers, ApScience helps you manage user conversion, retention and monetization in one app or across multiple apps. With this cutting edge analytics platform, you can pinpoint areas in each of your apps that need improvements, and those that are driving revenues.

  • Apsalar CEO Michael Oiknine at DEMO 2010

    Video credit: InLab Ventures Apsalar is a mobile analytics platform that provides key metrics for app developers and publishers to: Profitably increase their user base, Deliver a great user experience, and Maximize revenues

  • ApFeedback Overview

    Here's a look at how ApFeedback increases user engagement and helps improve your mobile channel.

  • ApBuzz Overview

    A quick look at how ApBuzz can help get your app discovered.

  • ApFeedback

    Demo of Apsalar's ApFeedback - learn how to create surveys for your mobile app users.

  • ApBuzz

    ApBuzz demo - how to use Apsalar's ApBuzz service to market your mobile apps using Facebook or Twitter

Apsalar, Inc

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Mobile Marketers Speak Part 3: Passion for Quality Users

    In yesterday’s mobile marketing survey post, we discussed how apps make and spend money. Today our focus is on users and how mobile app marketers are spending more time and resources on ensuring they attract and cultivate relationships with high-value users. A few years ago, the three-word phrase that best encapsulated mobile app marketing objectives

  • Mobile Marketers Speak Part 2:  The Business Measures of App Marketing

    This post is part of a series that focus on the results of a recent survey of mobile app marketers that Apsalar fielded in close partnership with Thomvest Ventures. Yesterday’s post discussed what the marketers told us they think about themselves, their teams, and the need for data-driven insights to power more effective marketing and

  • Mobile Marketers Speak Part 1: Mobile Marketing Teams and Challenges

    Apsalar, in close partnership with one of our key investors, Thomvest Ventures, recently fielded a quantitative survey to find out more about what marketers are thinking and doing as we finish out 2016 and head into next year. The quantitative industry survey, conducted in July and August, asked mobile app marketers from around the world

  • GUEST POST FROM APSALAR PARTNER LEADBOLT: MOBILE NATIVE ADS – STRONG PERFORMERS IN 2016

    Editor’s Note: Apsalar is fortunate to work with many of the world’s best app technology and media providers. From time to time, we will be sharing posts written by leading partners on topics we think will be of interest to readers. Today’s post is from the team at Leadbolt. By Dale Carr, founder and CEO,

Apsalar, Inc

Category: Content
Type: Blog Article

Generated 3 months ago

Apsalar, Inc

Category: Content
Type: Blog Article

Generated 3 months ago

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