Actionable Research

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Maintaining and Refreshing Personas

    Throughout our blog series on personas, we have effectively covered the development process from data collection to successful utilization. To wrap up the series, we address the importance of maintaining and refreshing personas.

  • The Collaborative Persona Development Process

    Throughout our series so far, we have discussed the many reasons to develop personas for more effective and efficient marketing and product management, and several elements of a tactical plan to create them. What we have not addressed, however, is the optimal way to engage with different departments and functions within your organization to develop these personas.

Actionable Research

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • How to Use Personas Effectively

    In recent years, many companies have put an emphasis on the persona development process as we look for new and more effective ways to reach out to our customer base. There is a slew of step-by-step guides about the “best” or “right” way to go about persona development, but fewer articles address what comes next.

  • Geographic and Culture Impacts on Persona Development

    When we talk about the importance of geography in market research, it is often in terms of segmentation. Common concerns include: where to initiate a product launch, open a new branch, or where and how to focus one’s marketing efforts. It’s all about location, distance, and proximity.  

Actionable Research

Category: Content
Type: Blog Article

Generated 3 months ago

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