Maintaining and Refreshing Personas
Throughout our blog series on personas, we have effectively covered the development process from data collection to successful utilization. To wrap up the series, we address the importance of maintaining and refreshing personas.
The Collaborative Persona Development Process
Throughout our series so far, we have discussed the many reasons to develop personas for more effective and efficient marketing and product management, and several elements of a tactical plan to create them. What we have not addressed, however, is the optimal way to engage with different departments and functions within your organization to develop these personas.