Actionable Research

Category: Content
Type: Blog Article

Generated 6 days ago

New blog articles detected

  • Brands - Does Yours Measure Up?

    Often when we think about a brand, we associate it with a physical product. On any given day, you can listen to your iPod while jogging across the street in a pair of Nikes to pick up some Jamba Juice. I don’t have to say that an iPod is an mp3 player, Nikes are sneakers, and Jamba Juice is a really delicious fruit smoothie. We are all familiar with these brands because they have becom...

Actionable Research

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • Brand Value and Corporate Value: Joined at the Hip for Eternity

    Continuing on in our brand measurement blog series, this week we explore how brand value is indeed company value, and how every company should concern itself to some degree with increasing the value that can be derived from its brand.

  • Achieve More Effective Marketing through Brand Measurement

    Brand and Marketing: Two Peas in a Pod Like peas and carrots, brand and marketing go hand-in-hand. In some cases, the two terms are written together; Brand Marketing. Think McDonald’s and “the golden arches”. We all recognize them, even these small children: https://vimeo.com/144579332. It may, however, be difficult to identify whether we know these two so well as a result of a strong...

  • Enabling Brand for Product Success

    Brand communicates the values and motivations of a company. It represents the emotional and practical drivers of purchase decisions for customers. With such a significant opportunity for influence, it’s critical to analyze the messaging and positioning associated with your products relative to the messaging and positioning associated with your brand. If these two are not in alignment, ...

  • Audience Engagement in Brand Measurement

    As we dive into the idea of brand, it is important to remember that if brand value is measured the right way, it will enable marketing and product development results that far exceed any investment made in the brand measurement process. The first of these resulting benefits is improved audience engagement. 

  • The Basis for Brand Value - And How to Measure It

    Since the printing press made its debut onto the scene circa 1440, the value of a name or mark to distinguish your message or cooperative has steadily increased. In today’s digital marketplace, where impressions only require a source server, a network and a screen for viewing, being strategic about how you invest in your company’s brand has never been more important.

  • Fast, Fun, Factual New Year Stats

    Each year on December 31st we say our goodbyes to the current year and, with great anticipation, usher in the new year - counting down by the second.

  • Concept Testing through Qualitative Research

    We’ve covered the overall benefits of concept testing and how quantitative research research, such as surveys and conjoint, can be utilized in a concept test study. But what about qualitative research like focus groups and in-depth interviews? Qualitative research allows for a personalized, comprehensive conversation that can provide deep, meaningful answers to your concept testing que...

  • Concept Testing through Quantitative Research

     As described through this series, concept testing is the process of evaluating, understanding (and sometimes predicting) consumer response and reaction to a proposed new product or service. The value of concept testing lies in minimizing risk and increasing potential profits, helping companies to ensure their concept will have enough appeal and value to spur customer purchase.

  • Creating an Effective Concept Stimulus for Market Research Testing: Three Simple Rules

    As a primary marketing research firm focused on product development and innovation research, we are often required to present stimuli to test new concepts in both quantitative and qualitative research environments. This is an absolute necessity in many projects; it serves as an intervening event designed to elicit, then measure potential changes in behavior or product preference. 

Actionable Research

Category: Content
Type: Blog Article

Generated 4 months ago

New blog articles detected

  • Maintaining and Refreshing Personas

    Throughout our blog series on personas, we have effectively covered the development process from data collection to successful utilization. To wrap up the series, we address the importance of maintaining and refreshing personas.

  • The Collaborative Persona Development Process

    Throughout our series so far, we have discussed the many reasons to develop personas for more effective and efficient marketing and product management, and several elements of a tactical plan to create them. What we have not addressed, however, is the optimal way to engage with different departments and functions within your organization to develop these personas.

Actionable Research

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • How to Use Personas Effectively

    In recent years, many companies have put an emphasis on the persona development process as we look for new and more effective ways to reach out to our customer base. There is a slew of step-by-step guides about the “best” or “right” way to go about persona development, but fewer articles address what comes next.

  • Geographic and Culture Impacts on Persona Development

    When we talk about the importance of geography in market research, it is often in terms of segmentation. Common concerns include: where to initiate a product launch, open a new branch, or where and how to focus one’s marketing efforts. It’s all about location, distance, and proximity.  

Actionable Research

Category: Content
Type: Blog Article

Generated 5 months ago

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