A.wordsmith

Category: Content
Type: Blog Article

Generated 6 days ago

New blog articles detected

  • Dark social: digital word of mouth

    “Dark social” isn’t as malicious as it sounds. The term was coined by Alexis Madrigal in an article for The Atlantic in 2012 to describe the sharing of information in emails and instant messengers – sharing that existed long before social media platforms were popular. Social media ROI is getting easier to measure, but dark […] The post Dark social: digital word of mouth appeared first on A. Wordsm...

A.wordsmith

Category: Content
Type: Blog Article

Generated 4 weeks ago

New blog articles detected

  • The beauty of a brand manifesto

    I’ve talked about the moodboard process, as well as the importance of brand guides, but have yet to touch on one of the other tools in the master brand toolkit: the brand manifesto. What is a brand manifesto? As a manifesto is “a written statement declaring publicly the intentions, motives, or views of its issuer” (Miriam-Webster), […] The post The beauty of a brand manifesto appeared first on A. ...

A.wordsmith

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Is Jargon Bad?

    Forward-facing innovators can optimize deliverables by leveraging a holistic view of language. Last weekend I used the word “optimize” while out with friends. My husband nudged me. “You’re using your business jargon in real life again,” he whispered. My work is a nonstop cycle of blogs, articles, brochures, press releases, POVs, web copy and white […] The post Is Jargon Bad? appeared first on A. W...

A.wordsmith

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • How to tie your social media strategy to your SEO

    Public relations and marketing professionals have learned over the last few years that they can’t exist in silos and get exceptional results for their brands. Integrated strategies are vital for success. PR and marketing live in different sandboxes, but they have to learn how to play well together. This is particularly clear with the relationship […] The post How to tie your social media strategy ...

  • Download our Social Analytics POV

    “Today, knowledge has power. It controls access to opportunity and advancement.” – Peter Drucker More than ever, public relations professionals are working to quantify PR’s value for their clients. This can be difficult for a number of public relations tactics, but social media is notoriously hard to pin down in terms of ROI. Executives and […] The post Download our Social Analytics POV appeared f...

  • Designing for Gender Equity

    On Saturday, the Women’s March on Washington took over not only the streets of DC, but cities all over the world. Participants had innumerable reasons for joining, but women’s rights and equality were clearly at the event’s core. No matter what your thoughts are about the march itself, it did bring attention to a range […] The post Designing for Gender Equity appeared first on A. Wordsmith | Publi...

  • Authenticity and PR

    You’ll often hear that public relations is an industry built on relationships. This is true, but there is an added element that goes hand-in-hand with relationships—authenticity. In an age of curated social media posts (#blessed) and glossy corporate stories sans reference to long hours and employee burnout, consumers are left feeling dubious and duped. Instead […] The post Authenticity and PR app...

  • Let it go: don’t worry about control on social media

    Brands put a lot of work into fine tuning their voice, and can understandably be protective of their image. Companies want their audience to talk about them a certain way, and marketing, advertising, and public relations all work together in the hopes of achieving positive buzz and brand loyalty. However, brands often have trouble getting […] The post Let it go: don’t worry about control on social...

  • 3 Ways to Make the Most of December

    2016 has been nothing if not eventful. Whether you felt this year dragged on forever or thought it went by in the blink of an eye, the end is quickly approaching. When I was younger, my dad jokingly referred to tendencies to hibernate and indulge in holiday sweets as “cookie foot”. While December is a […] The post 3 Ways to Make the Most of December appeared first on A. Wordsmith | Public Relation...

  • #ThisHappened – 2016 in Twitter & YouTube

    Major social media platforms are truly a global community. If the Twitter Year in Review and YouTube’s 2016 Rewind video are any indication, this community connects on big issues like social change, elections, and human rights – but also undeniably fun carpool karaoke videos. 2016 has also shown just how powerful brands can be on social […] The post #ThisHappened – 2016 in Twitter & YouTube appear...

  • Incredible Corporate Holiday Cards

    It’s the most wonderful time of the year for beautiful, festive holiday cards. A team photo or holiday graphic gets the job done, but how do you make a corporate holiday card really stand out? Here are a few examples of amazingly creative holiday cards. Unique approaches and high-quality production make for quite impressive pieces: […] The post Incredible Corporate Holiday Cards appeared first on ...

  • What Public Relations Professionals Can Be Thankful For This Year

    For Americans, November is often considered a month of thankfulness. We’re thankful we get a day or two off work for Thanksgiving, we’re thankful to see family and friends, and we’re thankful to have the opportunity to over-indulge on comfort food while watching the Macy’s Thanksgiving Day Parade. It’s a time to reflect on the […] The post What Public Relations Professionals Can Be Thankful For Th...

  • 4 Considerations for Contributed Content

    Cision named contributor marketing as one of the top trends for 2017.  Contributed content is an incredibly useful tool for PR pros—whether you’re looking to raise the profile of your client or your agency. Contributed marketing is creating content then pitching it to appropriate outlets.  The demand for content is rapidly increasing. The Atlantic reported […] The post 4 Considerations for Contrib...

A.wordsmith

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • Thought Leadership the Hard Way

    A lot of PR pros are eager to tell you how easy it is to be a thought leader: “3 Simple Ways to Become a Thought Leader in 15 Minutes or Less,” “How to Become a Thought Leader in a Month or Less,” and “You Can Be A Thought Leader: The Secret To Being Inspiring.” […] The post Thought Leadership the Hard Way appeared first on A. Wordsmith | Public Relations |.

A.wordsmith

Category: Content
Type: Blog Article

Generated 6 months ago

New blog articles detected

  • How to Communicate a Business Name Change

    There are a number of reasons organizations change their names, from mergers or company splits (Anderson Consulting to Accenture in 2001) to wanting to better align their names with an evolving service or product line (Apples Computer to Apple in 2007) or even distance themselves from a product in the portfolio (Phillip Morris to Altria […] The post How to Communicate a Business Name Change appear...

  • Top 4 Takeaways from Art + Science of Storytelling across Platforms

    I recently had the opportunity to attend a PRSA webinar presented by Geoff Livingston and Andrew Gilman called the Art and Science of Storytelling across Platforms. Given that a huge portion of a PR professional’s job is crafting stories for their clients, this topic was relevant and applicable. Here are my top takeaways from the […] The post Top 4 Takeaways from Art + Science of Storytelling acro...

A.wordsmith

Category: Content
Type: Blog Article

Generated 6 months ago

New blog articles detected

  • 5 Tips for Building a Successful Relationship with Your PR Team

    Having spent most of my career inside of a company and being the one to hire a PR agency, I am now working inside an agency. While tracking all my time and juggling many clients a month can be challenging, it provides some great insight into how I might be perceived and what clients might […] The post 5 Tips for Building a Successful Relationship with Your PR Team appeared first on A. Wordsmith | ...

  • Round Up: How Businesses are Using Pokemon Go

    Earlier this summer, Pokémon Go hysteria swept the globe. Fueled by nostalgia and one of the first widespread iterations of augmented reality, the app became the most downloaded app in a first week ever. Groups of Pokémon trainers traversing the streets, phone in hand, became a common sight in many cities, and many families found […] The post Round Up: How Businesses are Using Pokemon Go appeared ...

A.wordsmith

Category: Content
Type: Blog Article

Generated 6 months ago

A.wordsmith

Category: Content
Type: Blog Article

Generated 6 months ago

A.wordsmith

Category: Content
Type: Blog Article

Generated 7 months ago

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