Crayon Intel

Real-time competitive intelligence for marketing & sales. Sell & market more effectively with deep competitive & market intelligence.

A simple, comprehensive feed of insights for companies you track

  • News feed of critical marketing updates
  • Filter by company or insight type
  • Easy to export data or share by email

Pricing & packaging insights

  • Are companies changing prices, feature mix or product tiers?
  • Are they experimenting with payment terms or trial durations?

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Crayon timeline view shows what changed

  • Connect the dots on key changes
  • Rich visual timelines reveal competitor strategies

Product marketing insights

  • Identify product strengths & weaknesses
  • Never miss a new feature or service offering
  • Includes insights from native apps (iTunes, Google Play, etc.), third party review sites like G2 Crowd, integration sites like Zapier
  • Covers customer forums, help docs, release notes, developer sites, and lots more

Positioning & presence insights

  • Are they changing messaging & positioning on website pages?
  • Are they describing products & services in new ways?
  • Only surfaces "meaningful" changes - very high signal to noise ratio

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Content insights

  • What content are they using to engage their funnel?
  • What content formats & topics do they favor?
  • How does your content strategy stack up?
  • Can you turbo charge sales enablement & win more deals?
  • Where's the white space for your content marketing strategy?

Insights about customers & partners

  • Are the companies you're tracking adding new customer case studies? Winning new deals?
  • Are they forming or dropping new partnerships?

Conversion insights

  • Are competitors launching new landing pages, changing forms and calls to action?
  • Are they adding new offers or promotions? Running experiments?

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Team & staffing insights

  • Are executives joining or leaving the team?
  • Which departments are hiring? What positions are they hiring for?
  • What are employees saying about the company on sites like Glassdoor?

Events & awards

  • What events are they attending?
  • What awards are they winning?

News & PR insights

  • How effective is their PR relative to yours?
  • What news mentions are competitors getting?
  • What press releases are they issuing?

Social media insights

  • Updates & discussions on sites like Wikipedia, Quora, Slideshare & Instagram
  • Content being promoted in Twitter, Facebook and other sites

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