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Crayon recognized as the PMA Pulse leader for competitive intelligence for a 3rd consecutive year. Find out why →

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Win More Business.
Keep More Customers.

Crayon is the #1 competitive intelligence platform that helps you track your competitors and enable your revenue team in real-time.

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We know what it takes to beat the competition

See for yourself why Crayon is a 3x PMA Pulse leader and 11x G2 grid leader. Take a demo to see how our customers use Crayon to beat their competitors.

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Supercharge your competitive intelligence discipline
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UNPARALLELED INTELLIGENCE

Outsmart the competition and drive revenue growth with a platform that automatically gathers, organizes, and amplifies crucial data from millions of sources.

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POWERFUL
INSIGHTS

Game-changing AI and ML separates signal from noise with features like Anomaly Detection and Importance Scoring that you can’t find anywhere else.

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REVENUE
ENABLEMENT

Turn raw intelligence into real advantage. Arm your revenue team to win more deals and retain current customers with the battlecards they love in the tools they already use, like Salesforce.

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Way more data,
Way less time

Manual research is not only time-consuming—it’s also risky. When you rely on human effort, you’re prone to missed opportunities and undetected threats.

With Crayon, you can automatically capture your competitors’ movements in real time. Tap into more than one hundred different data types across millions of competitive intelligence sources to stay on top of product updates, messaging pivots, executive team changes, and more.

Learn more about Crayon’s approach to Competitive Intelligence and What We Track.

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Separate intel
from noise

Overlooking actionable insights is bad—drowning in frivolous data isn’t great, either. When you’re inundated with information, you’re unable to identify trends and flag the intel that's most impactful.

With Crayon, you can separate signal from noise with ease. Combine our platform’s artificial intelligence with your team’s human intelligence to pinpoint key developments before it’s too late.

Learn more about our competitive analysis capabilities.

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Get your team
ready for battle

Insights are awesome—but you need the infrastructure to get them to the right people at the right time. When you’re limited to static deliverables and disjointed communication channels, you’re ill-equipped to enable stakeholders in a timely fashion.

With Crayon, you can create and deliver content like never before. Leverage battlecards, automated alerts, and email digests to help your colleagues compete like they mean it.

Learn more about email digests and battlecards, a few of our key competitive intelligence deliverables.

Market-leading companies LOVE Crayon

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KAIT SMITH

Product Marketing Manager, Intellum

"Crayon streamlines my competitive intelligence tasks, allowing me to create powerful battlecards, newsletters, and reports. I can then tie my efforts directly to closed-won revenue with the Salesforce integration, understand how we're performing in our competitive deals, and share that information with the leadership team."

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GEORGE BAIER IV

Head of CI, Dropbox

“Crayon isn't just a research tool—it's our CI platform. It's where we gather insights on competitor online activity, collaborate with our team and x-functional partners, and distribute tailored content to drive impact for our lines of business.”

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NATE CRAMPTON

Product Marketing Leader at Rapid7

"Crayon keeps investing in their product, and its ability to automate the process of monitoring, tracking, and alerting on competitors’ moves allowed me to spend time on more impactful competitive intelligence projects."

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Our Best Resources

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2022 State of Competitive Intelligence

The latest benchmarks and best practices in the competitive intelligence field, based on the industry's largest and longest-running survey. A deep dive into the ways in which companies are supporting, practicing, and measuring competitive intelligence. Created in partnership with Strategic & Competitive Intelligence Professionals (SCIP).

Download now
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Guide to Competitive Intelligence

With a strong competitive intelligence program, you can provide your marketing, sales, product, and executive teams with a powerful, strategic advantage. Knowing what your competitors are up to will help you beat them every time.

  • book-gray 45+ pages
  • tips-img Tips and commentary
  • check-grat Strategies to analyze trends
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Competitive Analysis Template

Competitive Analysis Template

This 50+ page slide template covers each key business area, tools and tips for gathering and presenting competitive data, and strategies for turning the analysis into an actionable blueprint. The slide template also comes with a bonus spreadsheet template to assist in data analysis and presentation.

  • book-gray 50+ editable slides
  • tips-img 10+ free tools referenced
  • check-grat Bonus excel supplement
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Battlecards Template

7 Sales Battlecard Templates

Competitor battlecards are one of the most popular sales enablement materials businesses create today. Battlecards provide an overview of a competitor's company, products, and services. Most importantly, battlecards provide sales reps with detailed guidelines on how to win a deal against that competitor and can increase competitive deal win rate by as much as 59%!

Download now
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Are you ready to Compete
Like You Mean It?

Discover the complete, ongoing picture that Crayon has captured for your competitive market, and how you can leverage it to create a sustainable advantage.

See for yourself.

Learn how Crayon can help you see and seize opportunities through a customized software demo. Just give us a few pieces of information and we’ll take care of the rest.