Always find what you’re looking for—with ease
The press release that Competitor X published back in March? The product retirement that Competitor Y tried to sweep under the rug last week? The social post that Competitor Z promoted throughout Q4? Whatever it is you’re looking for, we want you to find it with ease. That’s why Crayon analyzes each and every data point and automatically assigns it to the appropriate categories.
Leverage insights from your colleagues
Across sales, support, marketing, and product, you have myriad colleagues who regularly interact with prospects and customers—people who possess (and are often willing to share) all sorts of competitive intel. With the help of Crayon’s collaboration tools, you can seamlessly incorporate your colleagues into the conversation, taking your intel to a whole new level and creating a true “culture of competitive intelligence” within your organization.
Keep your finger on the pulse of the market
How quickly are we shipping product updates in comparison to Competitor A? Has Competitor B ramped up their sales hiring this year? Who earned the most media coverage in Q1? Being able to answer these questions—confidently—is what separates good companies from great companies. That’s why Crayon makes it easy to stay on top of industry trends and create simple, powerful reports.
Rob BoisSenior Director of Product Marketing at Fuze
Crayon is built to help you cut through the noise
Our technology captures your competitors’ movements and determines which data points are actually meaningful—and which ones are negligible.
Algorithms & Rules
Our algorithms highlight the types of data points that are often most notable—product launches, executive team changes, customer review anomalies, etc.—so you never miss a key event.
Every time you or a colleague interacts with our platform, we learn a bit more about what’s important to your business—and make tweaks accordingly.
Crayon customers are paired with a Competitive Insights Analyst—an employee at our HQ who adds a human layer on top of our technology and helps you identify key insights and trends.