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Market & Competitive Analysis Capabilities

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Automated Data Categorization

Easily review competitive intelligence data that’s been categorized and prioritized. Filter and sort by company, data type, keyword, date, and more to hone in on exactly the intel you need.

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Collaboration Tools

Discuss new developments with coworkers, save and share insights across the team by email, Slack, or PDF.

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Analytics Reports

Use Crayon Analytics to spot anomalies and dive into competitor trends. Analyze competitor strategies or simply benchmark your company’s activities in the market.

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"Crayon makes our team more scalable. Given limited time and resources, Crayon enables us to leverage larger scale intelligence and cut through the noise other tools have presented. Crayon also finds additional intelligence we never would have found before."
RobBois

Rob Bois

Senior Director of Product Marketing at Fuze

How Crayon Surfaces the Signal Out of the Noise

Machine Learning

Technology captures every move a competitor makes and separates out which changes are meaningful from those that aren’t.

Algorithms & Rules

Crayon algorithms highlight the most common types of notable events - acquisitions, product announcements, and more - so that you never miss a key event. 

User Interaction

Every interaction with intelligence data trains the technology to surface the intelligence most important to you and your business.

Analyst Curation

Each customer account is paired with an analyst from our HQ who adds a layer of human curation on top of the technology to highlight trends and key insights.

 

Ready to take your competitive analysis to the next level?

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