IcebergIQ informs go-to-market strategies for dozens of B2B software companies with insights from candid conversations with decision makers. As a trusted research partner, IcebergIQ provides unfiltered customer feedback to help software companies gather competitive intelligence, inform the product roadmap, and increase win and retention rates. Our unique, proprietary interview methodology is a structured conversational model that invites interviewees to share deeply about their buying or customer experience. We typically work with clients on an ongoing basis to provide them with a continual flow of feedback from a neutral third-party perspective. IcebergIQ’s expertise in the SaaS space is grounded in the foundational work of our predecessor company, Eigenworks, which pioneered and developed win/loss analysis from 2008 - 2019.