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Market Intelligence Resources

Guides, Tools, Templates & More

What is Market Intelligence?

Market intelligence is information related to a company’s industry, including their competitors, customers, partners, and how the overall landscape is changing. Market intelligence data is gathered and analyzed for the purpose of successfully navigating an industry, and a requirement for winning a market. Most companies have a good understanding of what happens internally, but lack this visibility into their market landscape and how that can inform their strategies. Market intelligence gives you insight into what your competitors, customers, and every player in your industry is doing and provides you with the guidance to improve internal initiatives.

 

Featured Resource: 2020 State of Competitive Intelligence

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