SALESFORCE + CRAYON
Losing a deal to a rival is preventable—if you’ve got sustainable competitive content that’s always within reach
Your sales team knows the truth: win or perish (and there’s no third option)
Salesforce has all the info that your colleagues need to win more deals—but without sustainable competitive intel that's easy-to-access, they’re only getting half the story. Embed a set of best-in-class battlecards directly into each opportunity record to give your sales reps real-time CI data without making them leave their everyday CRM platform.
Want your CRO to believe in your CI program? Use a KPI with a $ next to it
Our innovative Influenced Revenue metric draws a straight line between battlecard adoption and the ROI it drives. Powerful analysis tools measure engagement with your CI deliverables—valuable data for when it’s time to ask: “why is sales rep X winning (or losing) competitive deals?”
Get more competitive “wins” (by knowing what led to the losses)
Dynamic win/loss analysis tools can help you track your company’s performance against your rivals, and reveal the reasons why opportunities are ending up Closed-Won (or Closed-Lost). Easy-to-embed graphs ensure your whole team understands market pressures and how they evolve over time.
Rally the troops and create a competitive culture they’ll want to be a part of
Amplify competitive conversations by empowering your sales team to submit field intel for the broader org right within Salesforce—eliminating 1-to-1 information sharing (where good data goes to die). In-line commenting helps create a feedback loop so you and your colleagues can build a better battlecard together.
CAROLYN KLINGER
Director, Market &Competitive Intelligence
at Affinity