Connecting Crayon's industry-leading CI software to Gong’s conversation intel tools will help you unlock reality so you can compete like you mean it


Turn your good sales reps into great ones

When Gong’s powerful AI recognizes chatter about your rivals in conversations with prospective customers, Crayon will automatically send a battlecard packed with rich competitive intel directly to your sales reps’ inboxes. From there, they can follow up with a compelling response, tipping the competitive scales in your favor so they can close that deal.


Find out why you’re actually losing those competitive deals

Crayon’s competitive win/loss analysis tools—powered by Salesforce—are already best-in-class. And our integration with Gong makes them even better. By connecting CRM data to call recordings, you’ll get the real reason why an account was won or lost. So you can make positive changes to your go-to-market processes, backed by insights in your prospects’ own voices. (Coming Soon)


Stop playing the telephone game with your field Intel

The vital pieces of competitive data that you get from your colleagues are often incomplete or skewed. Remove the middleman by connecting Crayon with Gong. This exciting integration lets you pull in competitive insights right from a call recording—in your prospect or customer’s own words. That way you keep valuable intel from getting lost in translation. (Coming Soon)



Product Marketing Manager at Greenlight Guru
Gong and Crayon makes my sales reps a part of our competitive intelligence process automatically...it’s an always-on, set-it-and-forget-it system that I’m confident is going to help us win more business.

Win and retain more business with
Gong + Crayon

See how you can start building a sustainable business advantage through Gong and Crayon’s powerful software integration.