HOW CRAYON
WORKS

Check out this quick video to learn how our software can empower everyone across your organization to see and seize opportunities for competitive advantage.

A HIGH-LEVEL LOOK AT THE INDUSTRY LEADER

Get a comprehensive view of Crayon in under 7 minutes—but if you need to rewatch a particular section, follow these timestamps to see the elements that make us the undisputed champion of competitive intelligence software

BEST-IN-CLASS BATTLECARDS

0:40 to 2:17

Help your Sales and Client Success teams win and retain more business with CI deliverables that update in real-time, and can fit seamlessly within your existing tech stack

DASHBOARDS AND REPORTS

2:18 to 3:45

Good competitive intel can be activated in ways that go beyond battlecards—including executive reports, dashboards, emails, alerts, and much more

INSIGHTS AND ANALYSIS

3:47 to 5:28

Crayon gives you access to the widest and deepest competitive data asset on the planet—and powerful analysis tools that help you add context and clarity to those insights

ROI OF YOUR CI PROGRAM

5:29 to 5:56

Crayon helps you measure the true value of your CI efforts using metrics that matter most—with tools that make win/loss analysis easy enough to do every day

HOW CRAYONWORKS