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THE SHARPEST
COMPETITIVE INSIGHTS

Easily activate competitive intel drawn from more than 100 different data types, helping you drive the broadest organizational impact

Track the full breadth of your competitors’ digital footprints

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Strategy

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Website

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Product

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News

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Team

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Reviews

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Content

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Customers

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Go-to-Market Strategy

Track the shifts to your competitors’ broader value proposition

  • Analyze seemingly disparate pieces of intel from across multiple data sources to help anticipate changes to your rivals’ GTM plans.
  • Identify patterns in the way that your competitors talk about themselves—wherever they’re talking about themselves—to reveal key strategic shifts.
  • Weave together loose ends from social posts, content pieces, website changes, and more, to predict your competitors’ plans before they’re fully executed.
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Positioning & Web Presence

Track your competitors’ branding & positioning shifts, messaging & copy updates, and page design changes.

  • Preserve your differentiation by catching your competitors’ branding & positioning shifts right away.
  • Discover what your competitors are promoting—and what they’re concealing—by investigating their messaging & copy updates.
  • Learn what does and does not appeal to your audience by keeping up with changes to your competitors’ web page designs.
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Product, Pricing, & Packaging

Track your competitors’ product updates, pricing changes, and packaging adjustments. 

  • Maintain a real-time picture of your competitors’ offerings by keeping track of feature additions and removals, release notes, and product launches.
  • Stay on top of pivots in your competitors’ target audiences by catching changes to their pricing.
  • Understand how your competitors deliver value to each segment of the market by analyzing adjustments in their product packages.
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News, PR, & Events

Track your competitors’ latest announcements, initiatives, and investments.

  • Sharpen your understanding of your competitors’ positioning by tracking the events they sponsor and the awards they win.
  • Gain insight into your competitors’ product strategies by reading their press releases and monitoring their partnerships and investments.
  • Optimize your earned media strategy by observing the news outlets that regularly cover your industry.
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Team & Personnel

Track your competitors’ executive leadership changes, hiring priorities, and employee reviews. 

  • Anticipate strategic shifts by watching who joins—and who leaves—your competitors’ executive leadership teams.
  • Stay up-to-date on your competitors’ priorities by monitoring trends in the roles for which they’re hiring.
  • Get an insider’s perspective on each competitor’s strengths and weaknesses by analyzing their employee reviews.
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Reviews & Support Content

Track your competitors’ product reviews, help articles, and forum threads.

  • Capture the voice of the customer by seeing what real users have to say about your competitors’ products.
  • Pinpoint the gaps in your competitors’ support offerings by digging into the contents of their support articles.
  • Get a user’s perspective on each competitor’s product by following along with their customer forum threads.
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Content & Social Media

Track your competitors’ written, visual, and social media content.

  • Develop a differentiated content marketing strategy by observing the topics your competitors cover in their blog posts and videos.
  • Spot the topics that your competitors consider most important by keeping tabs on their ebooks and downloadable guides.
  • Maximize the impact of your social media strategy by noting which channels your competitors use and how their posts perform.
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Customers & Partners

Track your competitors’ customer bases, case studies, and partnership networks.

  • Capitalize on revenue opportunities by taking note of which logos are removed from your competitors’ websites.
  • Understand your competitors’ product marketing strategies by monitoring which use cases they highlight in their case studies.
  • Identify priorities and gaps in each competitor’s roadmap by watching which partners they add and remove.

It’s time to Compete Like You Mean It.

Request a demo of Crayon’s award-winning competitive intelligence platform and start building a sustainable business advantage.