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Crayon Competitive Intelligence Blog

Guest Blogger

Recent Posts

5 Steps to Get Valuable Insight From Competitor Website Analysis

Guest Blogger on Thu, Jan 7, 2021

The following post was written by Richard Conn. Richard is the Senior Director, Search Marketing for RingCentral, a global leader in unified communications and a world class VoIP provider. He is passionate about connecting businesses and customers and has experience working with Fortune 500 companies such as Google, Experian, Target, Nordstrom, Kayak, Hilton, and Kia. Richard has written for sites such as Cincopa and Multibriefs.

When it comes to user experience (UX) design, competitive...

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Giant Leaps to Growth: Building Winning Strategies

Guest Blogger on Mon, Dec 21, 2020

The following post was written by Ameeta Soni. Ameeta is a strategy and marketing expert and consultant, often serving as an interim CMO. She previously served as CMO at VFA, PlatformQ Health,...

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Tools and Resources to Boost Market Intelligence Team Value and Efficiency: Part 2

Guest Blogger on Wed, Dec 2, 2020

The following post was written by Bill Strugger.

Bill is Head of Market Intelligence (MI) at HERE Technologies. HERE provides insights on the location and movement of things – be it cars, goods or...

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Factors to Consider When Purchasing Competitive Intelligence Tools and Services: Part 1

Guest Blogger on Tue, Nov 24, 2020

The following post was written by Bill Strugger.

Bill is Head of Market Intelligence (MI) at HERE Technologies. HERE provides insights on the location and movement of things – be it cars, goods or...

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Critical Areas of Interest for Competitive Intelligence Strategists™

Guest Blogger on Tue, Nov 17, 2020

The following post was written by Paul Santilli. Paul is the Worldwide OEM Industry Intelligence & Strategy at Hewlett Packard Enterprise and Chairman of the Board of the Directors, Strategic and...

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Making Sense of a Fast-Moving World Awash in Information with STEEP Analysis

Guest Blogger on Tue, Jul 28, 2020

The following post was written by August Jackson. August Jackson is the Senior Director of Market and Competitive Intelligence at Deltek. August spent 6 years at Ernst & Young, and over 10 years in...

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Why Product Marketing Onboarding Should Start with Competitive Intelligence

Guest Blogger on Tue, Jul 14, 2020

The following post was written by Rebecca Geraghty. Rebecca Geraghty is a B2B product marketer and communicator refining her craft for a decade and counting. Seeing product marketing from different...

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Art of the Pivot: How to Find your Perfect Product Market Fit

Guest Blogger on Tue, Apr 28, 2020

The following post was written by Jake Godgart, Product Marketing Manager at Rapid7. He’s helped lead go-to-market efforts, launched industry-leading products across multiple verticals, and partnered...

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4 Components of the Product Marketing Loop

Guest Blogger on Tue, Mar 31, 2020

The following article was written by Anand Patel. Anand Patel has played the role of both a product marketer and product manager in the fintech and software space, and currently is a Sr. Product...

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How to Prove Your Point with Competitive Comparison Pages

Guest Blogger on Thu, Jan 9, 2020

The following post was written by Jeanne Hopkins. As Chief Marketing Officer at Lola.com, Jeanne Hopkins leads the company’s marketing organization as well as its customer success organization. She...

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