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Crayon Competitive Intelligence Blog

Guest Blogger

Recent Posts

4 Components of the Product Marketing Loop

Guest Blogger on Tue, Mar 31, 2020

The following article was written by Anand Patel. Anand Patel has played the role of both a product marketer and product manager in the fintech and software space, and currently is a Sr. Product Marketer at TeamSnap, a sports management platform. His involvement with payment technology, at TeamSnap and Paysafe, has shifted his view from positioning for sales to positioning for usage. He believes that more product marketers need to consider product adoption as a key metric for their role.


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How to Prove Your Point with Competitive Comparison Pages

Guest Blogger on Thu, Jan 9, 2020

The following post was written by Jeanne Hopkins. As Chief Marketing Officer at Lola.com, Jeanne Hopkins leads the company’s marketing organization as well as its customer success organization. She...

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How to Enable Sales Teams to Win in Hyper-Competitive Markets

Guest Blogger on Wed, Dec 11, 2019

The following article was written by Jake Miller. Jake joined Allego after commercial launch to help establish product marketing and lead ongoing strategic use case development and commercialization...

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Market Research Defined and How to Get Started

Guest Blogger on Fri, Aug 9, 2019

The following article was written by George Kuhn. George is the President of Drive Research, a market research company in New York. George has spent 15 years conducting market research and crafting...

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10 Tips For Nailing Your Product Launch

Guest Blogger on Thu, Aug 8, 2019

The following post was written by Jake Godgart, Product Marketing Manager at Rapid7. He’s helped lead go-to-market efforts, launched industry-leading products across multiple verticals, and partnered...

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How to Read Between the Lines of Your Competitor’s Website Update

Guest Blogger on Fri, Jun 21, 2019

The following post was written by Brittany Sudlow, Product Marketing Manager at Jumpshot. She specializes in positioning and messaging for go-to-market launches of new products and features. With a...

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Achieving Sales and Marketing Alignment through Sales Enablement

Guest Blogger on Wed, Jun 5, 2019

The following post was written by Marissa Gbenro, the Sr. Content Marketing Strategist at Highspot. Prior to life at Highspot, she worked to drive corporate marketing strategy for TrueBlue across 600...

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Corporate Marketing vs. Product Marketing: Go-to-Market Roles & Responsibilities Defined

Guest Blogger on Thu, May 23, 2019

The following post was written by RJ Gazarek, Senior Product Marketing Manager at Veracode. RJ has ten years of experience in Marketing, with the last five heavily focused on Product Marketing. With...

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4 Ways To Sleuth Your Competitor’s Customer Segments

Guest Blogger on Thu, Apr 4, 2019

The following post was written by Tamara Grominsky, Director of Product Marketing at Unbounce. She has over half a decade of experience bringing new products to market, positioning existing products...

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9 Questions to Ask Yourself to Prepare for Product Launch Success

Guest Blogger on Tue, Mar 12, 2019

The following was written by Julie Brown, co-founder, and CEO of 56th Street Productions, an event and conference production house and the organizers of the conference, Project Product: Uniting...

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