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Transform Data Into Actionable Insight

Enroll in the Accelerator course and learn how to influence strategy by connecting the dots between competitive data points and creating actionable insights.

COURSE OUTLINE

Introduction

Welcome to the Accelerator Certification Course

Conor Bond | Content @ Crayon

Meet your instructors and get an overview of how their analytical techniques complement one another.

LESSON 1

The Forgotten Matrix: How to Use SWOT Analysis to Predict the Future

August Jackson | Market & Competitive Intel @ Deltek

Learn how to anticipate your competitors' decisions and create early warning systems.

Lesson 2

Integrating Competitive Insights with Market & Customer Intelligence

Carolyn Klinger | Market & Competitive Intel @ Affinity

Learn how to create rich, all-source insights by synthesizing different kinds of intelligence.

LESSON 3

Your Competitor Is Up to Something—But What? Use ACH to Crack the Case

Conor Bond | Content @ Crayon

Learn how to stay two steps ahead of the competition by identifying and overcoming gaps in your intelligence.

THIS COURSE IS PERFECT FOR YOU IF YOU WANT TO:

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MAKE PREDICTIONS

By the end of the course, you'll have several methods for anticipating your competitors' moves before they happen.

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INFLUENCE STRATEGY

The ability to connect the dots, identify trends, and make predictions is a one-way ticket to a seat at the table.

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SAVE THE DAY

Big competitor moves can be catastrophic for your business—unless, of course, you see them coming and prepare accordingly.

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MATT POWELL

PMM, Competitive & Market Intelligence at Later
This is super timely. So many resources talk about what CI pros should be doing—but too few focus on how to do it. There’s a big difference, especially in a developing niche that needs some level of activation expertise to uncover value. Crayon has done a good job with this.

Because winners don't wing it.

Enroll in the Accelerator course and learn how to transform data into actionable insight.