SUPPLY CHAIN COMPETITIVE
Who led the conversation in the supply chain solutions industry?
In 2021, the catastrophic events around the COVID-19 pandemic and the Suez Canal blockage disrupted global supply chains. 2022 isn’t faring much better as supply chain shortages continue to be front and center.
This supply chain industry report offers a glimpse into the marketing activities of 4 leading supply chain software providers - Blue Yonder, Honeywell, Infor, SAP - shown through the gathering of competitive intelligence (CI).
Through CI analysis, the report dives into key areas for each of the four competitors such as:
- Share of voice across marketing channels
- Messaging shifts and changes
- News media coverage
Find out how competitive intel plays a pivotal role in determining the conversation leader for supply chain solutions.