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Guide to Building a Successful Product Marketing Team

Learn how to source, hire, and grow your product marketing team.

Screen Shot 2018-07-19 at 8.38.45 AMEvery hiring manager wants to hire the most talented product marketer, but that’s not always easy. There are a lot of factors that contribute to a great product marketer and a great product marketing team.

In this guide we will walk you through:

  • Key Hiring Challenges
  • Backgrounds of Product Marketers
  • Job Description Templates for PMM with Different Responsibilities
  • Key Skill Sets of Product Marketers
  • How to Structure Your Team

This guide will dive into everything you need to help you build your dream product marketing team.