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Crayon Academy is the world's only collection of free, on-demand competitive intelligence certifications.

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Activator Course: Learn how to gather & distribute competitive intelligence

Take this course if you're looking for answers to questions like:

What is competitive intelligence?
How can different people around my company use competitive intelligence?
Where can I find competitive intelligence?

Enroll in the Activator course →

Architect Course: Learn how to drive adoption of competitive intelligence

Take this course if you're looking for answers to questions like:

Why are the best competitive intelligence programs so successful?
What steps should I take to build a competitive intelligence program?
How can I get my colleagues to adopt competitive intelligence?

Enroll in the Architect course →

Accelerator Course: Learn how to transform raw intelligence into actionable insight

Take this course if you're looking for answers to questions like:

How can I influence strategic decision-making at my company?
What techniques can I use to analyze the intelligence I'm gathering?
How can I predict and prepare for my competitor's next big move?

Enroll in the Accelerator course →

MATT POWELL

PMM, Competitive & Market Intelligence at Later

This is super timely. So many resources talk about what CI pros should be doing—but too few focus on how to do it. There’s a big difference, especially in a developing niche that needs some level of activation expertise to uncover value. Crayon has done a good job with this.