---
title: "Behind The Curtain: How Crayon Uses AI to Build Better ... | Crayon"
description: Join our webinar on July 15th to discover how AI tools enhance B2B strategies and streamline workflows with insights from Crayon's Chief Product Officer.
---

![Close](https://www.crayon.co/hubfs/Header%20Images/close-ic.svg)

# The 2026 State of Competitive Intelligence report is here

See what separates the programs that win.

**[Read the report](https://www.crayon.co/state-of-competitive-intelligence-2026?utm_source=website-banner&utm_medium=announcement&utm_campaign=soci-2026)**

[![CRAYON, Inc](https://www.crayon.co/hubfs/Logo.svg) ![CRAYON, Inc](https://www.crayon.co/hubfs/Logo.svg) ](https://www.crayon.co/)

- [Product](https://www.crayon.co/competitive-intelligence-analysis) 
    - [Crayon AI](https://www.crayon.co/product/crayon-ai)
    - [Aggregate](https://www.crayon.co/product/aggregate)
    - [Organize](https://www.crayon.co/product/organize)
    - [Publish](https://www.crayon.co/product/publish)
    - [Enable](https://www.crayon.co/product/enable)
    - [Measure](https://www.crayon.co/product/measure)
    - [Integrations](https://www.crayon.co/integrations)
- [Resources](https://www.crayon.co/resources) 
    - [Library](https://www.crayon.co/resources)
    - [Blog](https://www.crayon.co/blog)
    - [Case Studies](https://www.crayon.co/case-studies)
    - [Battlecard Templates](https://www.crayon.co/success/modern-battlecard-blueprint)
    - [AI Toolkit](https://www.crayon.co/ai-toolkit)
- Company 
    - [About Us](https://www.crayon.co/about)
    - [Careers](https://www.crayon.co/careers)
    - [Partner Directory](https://www.crayon.co/partners)
- [Get a Demo](https://www.crayon.co/get-a-demo)
- [Log In](https://app.crayon.co/login/)

##### Webinar

# Behind the Curtain - Part 2: How Crayon Uses AI to Build Better Tools for GTM Teams

### Your inside look at how Crayon’s team is putting AI to work

[In Part 1](https://www.crayon.co/ai-tech-stack-spotlight),  we shared how our team uses prompt engineering, custom GPTs, and reasoning models to analyze data like the  [*2025* *State of CI Report*](https://www.crayon.co/state-of-competitive-intelligence),  plus early experiments with Operator-style agents.

For Part 2 we’re shifting focus to the tools that help us move faster visually and operationally.

**This isn’t a product demo.** It’s a walkthrough of how we use tools like DALL·E, Zapier, and Claude to speed up decisions, prototype faster, and reduce manual work across GTM.

[ Watch Now ](https://www.crayon.co/ai-tech-stack-spotlight-2#form)

## In this 45 minute session you'll learn:

- ![check](https://www.crayon.co/hubfs/Algert/Webinar%20Registration/Assets/check.svg) How to prototype faster with AI—no code required
- ![check](https://www.crayon.co/hubfs/Algert/Webinar%20Registration/Assets/check.svg) How we automate GTM work with AI Agents
- ![check](https://www.crayon.co/hubfs/Algert/Webinar%20Registration/Assets/check.svg) How to start experimenting with AI, no matter your role

### Speakers:

![Headshot - Jon White](https://www.crayon.co/hubfs/Algert/2024%20State%20of%20Competitive%20Intelligence/Headshot%20-%20Jon%20White.png)

##### Jon White

Chief Product Officer, Crayon

## Check Out The Recording Here!

### Crayon puts AI to work where it matters most: helping teams win competitive deals.

Get a demo to see how Crayon gives your sales team the intel they need, when and where they need it, to win more head-to-head deals.

[ GET A DEMO ](https://www.crayon.co/get-a-demo)

[![Horizontal_4C_WHTWordmark-1](https://www.crayon.co/hubfs/Horizontal_4C_WHTWordmark-1.svg "Horizontal_4C_WHTWordmark-1")](https://www.crayon.co/)

- [Product](https://www.crayon.co/competitive-intelligence-analysis) 
    - [Crayon AI](https://www.crayon.co/product/crayon-ai)
    - [Aggregate](https://www.crayon.co/product/aggregate)
    - [Organize](https://www.crayon.co/product/organize)
    - [Publish](https://www.crayon.co/product/publish)
    - [Enable](https://www.crayon.co/product/enable)
    - [Measure](https://www.crayon.co/product/measure)
    - [Integrations](https://www.crayon.co/integrations)
- [Resources](https://www.crayon.co/resources) 
    - [Library](https://www.crayon.co/resources)
    - [Blog](https://www.crayon.co/blog)
    - [Case Studies](https://www.crayon.co/case-studies)
    - [Battlecard Templates](https://www.crayon.co/success/modern-battlecard-blueprint)
    - [AI Toolkit](https://www.crayon.co/ai-toolkit)
- Company 
    - [About Us](https://www.crayon.co/about)
    - [Careers](https://www.crayon.co/careers)
    - [Partner Directory](https://www.crayon.co/partners)
- [Get a Demo](https://www.crayon.co/get-a-demo)
- [Log In](https://app.crayon.co/login/)

[Follow us on LinkedIn ](https://www.linkedin.com/company/crayon-co) [Follow us on Twitter ](https://twitter.com/crayon) [Follow us on Facebook ](https://www.facebook.com/CrayonDotCo/) [Follow us on Instagram ](https://www.instagram.com/crayondotco/) [Follow us on Facebook ](https://www.youtube.com/channel/UC1lZu3uuOZS0LVuTz44aK-g/featured)

© 2025 Crayon

- [Terms](https://www.crayon.co/terms)
- [Privacy](https://www.crayon.co/privacy)
- [Cookies](https://www.crayon.co/cookie-policy)
- [Security](https://app.vanta.com/crayon/trust/vabogpy2n3q9cp9hicshd)