One of the biggest challenges with making use of competitive intelligence is distributing that intel to the relevant stakeholders within your organization.

The teams who are most successful at distributing intel have identified relevant communication channels, established a regular cadence for distribution, and, of course, crafted value-packed CI updates.

In this guide, we highlight how to share competitive intelligence for use across Sales, Marketing, HR, and Product Management. We discuss which types of intel to gather for each team and share templates to get you started.

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Distributing Competitive Intelligence in your Organization

  • In-depth analysis of 18 insight types
  • 4 visual examples
  • 5 sample reports to inspire your next CI project