With the rise of COVID-19, the closure of many businesses, and the growth of the online ordering and delivery market, marketing teams in the restaurant POS industry have had their hands full. Not only have they had to pivot their positioning and messaging, but they’ve had to appeal to restaurants in new ways.

The following report will give you a glimpse into how restaurant POS software companies have navigated the past 18 months and kept the conversation going. Specifically, we'll examine the efforts of five key industry players:

• Revel Systems
• Square
• Toast
• TouchBistro
• Upserve (formerly known as Breadcrumb)

The insights delivered in this report were captured by Crayon’s competitive intelligence software platform between August 1, 2020 and July 31, 2021.