Mastercard + Crayon

How Mastercard Uses Crayon—and Wargaming—to Empower Every
Corner of the Organization

Group 57
Mar 21, 2022 ·
  • Financial Services + Technology
  • Actionable Insights
  • Competitive Data
  • Sales Engagement
Mastercard_AD
HeadQuarters

Purchase, NY

Founded

1966

Company Size

>5000

Industry

Financial

The opportunity

Mastercard Payment Gateway Services (MPGS) faces constant and relentless challengers, and needed to level up its Competitive Intelligence program during a global pandemic.

The activation

MPGS now uses Crayon to help them adopt the POV of their competitors, creating a defensive playbook that allows departments across the organization to confidently anticipate competitive threats.

"For all the hardship that COVID has brought upon us, it’s made us more willing to find new ways of getting things done."

Director of Global Product Marketing and Sales Enablement, MPGS

"All of a sudden, people were tagging each other and making suggestions as to how Crayon can help with various projects. And we reached a critical mass—I was getting phone calls left and right from colleagues who, honestly, I hadn’t even thought to reach out to."

Director of Global Product Marketing and Sales Enablement, MPGS

"[Crayon] allows us to bring together people from across the organization and open up a dialogue—one where everyone can contribute valuable ideas."

Director of Global Product Marketing and Sales Enablement, MPGS

Seeing is Believing.

Learn how Crayon can help you see and seize opportunities through a customized software demo. Just give us a few pieces of information and we’ll take care of the rest.