Vasion is an intelligent print automation company, headquartered in Utah with over 400 employees. Its vision is to make digital transformation attainable for everyone, by eliminating IT’s printing pains with a single platform that orchestrates end-to-end paper and digital processes. Not only are they optimizing IT workflows, they’re also optimizing how their teams face the competition.

With employees across sales, product, and marketing equipped with Crayon-powered intel, Vasion’s compete program is strengthening messaging and improving sales conversion. Claire Mayfield, Associate Product Marketing Manager, and Kait Maag, Lead Product Marketing Manager, are using Crayon to help Vasion automate insights to the right people, at the right time, to scale its business. 

The mission for competitive enablement is to differentiate Vasion as a single, unified platform, spanning both print and digital capabilities. Competitive enablement is owned by product marketing with a strong partnership across sales and other go-to-marketing teams. 

The team uses tools like Salesforce, Gong, and Slack — ensuring they're integrated with Crayon's competitive intelligence platform to deliver insights across their teams in the formats that resonate with them the most.

As AI grows and matures, the team is actively finding ways to automate insights collection and reduce any manual processes around compete. 

As the team started exploring exploring solutions, automation and AI were top of mind. 

"We previously used Klue for creating battlecards and sharing competitive updates, trends, and insights," said Mayfield. "But when we started evaluating new solutions, we focused on finding a platform that could analyze and summarize a high volume of competitive data for key themes and trends — highlighting what really matters and keeping battlecards fresh. We also needed seamless integrations with tools like Salesforce, Slack, and Gong. Crayon delivered on all of the above."    

The gamechanger for Crayon adoption has been the accessible competitive insights through Crayon Answers, a Gen-AI powered competitive assistant.

According to Mayfield, "Our teams love being able to ask competitive questions directly from the tools they use everyday (Salesforce and Slack) and instantly get the answers they need straight from our curated battlecards." 

"As for me, Crayon Answers has been a valuable feedback loop where I can see all the questions and generated answers, then adjust battlecard content to what our teams really need." 

"We're delivering intel faster, in more places, with less manual effort, and the team is fully onboard," said Mayfield. "Because of this, Crayon is becoming the source of competitive knowledge that inspires self-service and deeper research. More teams and leaders are saying, 'We need answers to XYZ — let's see what Crayon has for us.'" 

In terms of adoption, the Vasion team has already had hundreds of questions from sellers answered via Crayon Answers. Equipping the sales team with the intel they need, in the exact moment they need it has become a needle-mover.

According to Mayfield, "We're also shipping new battlecards at an accelerated pace thanks to Crayon's AI, specifically Sparks, the AI research and analysis tool. We're gathering fresh insights from multiple Sparks every week and now the team is getting those fresh, up-to-date insights in their battlecards. These battlecards then get pushed into key channels like Slack, Salesforce, and even Crayon's Compete Hub. The results are high engagement and excitement from the sales team. We're seeing hundreds of views across the team. Two of our new battlecards — created with this accelerated Sparks support — are now in the top five most viewed battlecards across the platform. 

Mayfield, Maag, and the rest of the team are looking to improve Vasion's competitive intelligence workflows and insight delivery through integrations with Gong, Salesforce, Notion, and Slack. This will ensure Vasion's adoption momentum gets even stronger!