---
title: AI Use Cases to Improve your Compete Program Webinar | Crayon
description: Join our webinar on May 14th to discover how AI tools enhance B2B strategies and streamline workflows with insights from Crayon's Chief Product Officer.
---

![Close](https://www.crayon.co/hubfs/Header%20Images/close-ic.svg)

# The 2026 State of Competitive Intelligence report is here

See what separates the programs that win.

**[Read the report](https://www.crayon.co/state-of-competitive-intelligence-2026?utm_source=website-banner&utm_medium=announcement&utm_campaign=soci-2026)**

[![CRAYON, Inc](https://www.crayon.co/hubfs/Logo.svg) ![CRAYON, Inc](https://www.crayon.co/hubfs/Logo.svg) ](https://www.crayon.co/)

- [Product](https://www.crayon.co/competitive-intelligence-analysis) 
    - [Crayon AI](https://www.crayon.co/product/crayon-ai)
    - [Aggregate](https://www.crayon.co/product/aggregate)
    - [Organize](https://www.crayon.co/product/organize)
    - [Publish](https://www.crayon.co/product/publish)
    - [Enable](https://www.crayon.co/product/enable)
    - [Measure](https://www.crayon.co/product/measure)
    - [Integrations](https://www.crayon.co/integrations)
- [Resources](https://www.crayon.co/resources) 
    - [Library](https://www.crayon.co/resources)
    - [Blog](https://www.crayon.co/blog)
    - [Case Studies](https://www.crayon.co/case-studies)
    - [Battlecard Templates](https://www.crayon.co/success/modern-battlecard-blueprint)
    - [AI Toolkit](https://www.crayon.co/ai-toolkit)
- Company 
    - [About Us](https://www.crayon.co/about)
    - [Careers](https://www.crayon.co/careers)
    - [Partner Directory](https://www.crayon.co/partners)
- [Get a Demo](https://www.crayon.co/get-a-demo)
- [Log In](https://app.crayon.co/login/)

##### Webinar

# Behind the Curtain: The AI Tools That Power Modern GTM Teams

### AI is everywhere—but knowing which tools actually work is still a guessing game.

**That’s why we created the webinar series, *Behind the Curtain *which shows how today's B2B companies, our own customers, and even the teams at Crayon use AI to work smarter.**

**First up:** Jon White, Crayon's Chief Product Officer, shares how OpenAI tools help him speed up research, communicate better, and make faster decisions. 

[ Watch Now ](https://www.crayon.co/ai-tech-stack-spotlight#form)

## In this 30 minute session you'll learn:

- ![check](https://www.crayon.co/hubfs/Algert/Webinar%20Registration/Assets/check.svg) How to use AI to support deep product thinking
- ![check](https://www.crayon.co/hubfs/Algert/Webinar%20Registration/Assets/check.svg) Where AI fits into a weekly workflow
- ![check](https://www.crayon.co/hubfs/Algert/Webinar%20Registration/Assets/check.svg) How you can apply similar tools—no matter your role 

### Speakers:

![Headshot - Jon White](https://www.crayon.co/hubfs/Algert/2024%20State%20of%20Competitive%20Intelligence/Headshot%20-%20Jon%20White.png)

##### Jon White

Senior Vice President of Product, Crayon

![Shannon speaker graphic_Blue](https://www.crayon.co/hubfs/Shannon%20speaker%20graphic_Blue.png)

##### Shannon De Marco

Marketing Manager, Crayon

## See OpenAI Tools in Action

### Real-time competitive intel at your colleagues' fingertips

Get a demo to see how Crayon makes competitive intel easily accessible to your sales team! 

[ GET A DEMO ](https://www.crayon.co/get-a-demo)

[![Horizontal_4C_WHTWordmark-1](https://www.crayon.co/hubfs/Horizontal_4C_WHTWordmark-1.svg "Horizontal_4C_WHTWordmark-1")](https://www.crayon.co/)

- [Product](https://www.crayon.co/competitive-intelligence-analysis) 
    - [Crayon AI](https://www.crayon.co/product/crayon-ai)
    - [Aggregate](https://www.crayon.co/product/aggregate)
    - [Organize](https://www.crayon.co/product/organize)
    - [Publish](https://www.crayon.co/product/publish)
    - [Enable](https://www.crayon.co/product/enable)
    - [Measure](https://www.crayon.co/product/measure)
    - [Integrations](https://www.crayon.co/integrations)
- [Resources](https://www.crayon.co/resources) 
    - [Library](https://www.crayon.co/resources)
    - [Blog](https://www.crayon.co/blog)
    - [Case Studies](https://www.crayon.co/case-studies)
    - [Battlecard Templates](https://www.crayon.co/success/modern-battlecard-blueprint)
    - [AI Toolkit](https://www.crayon.co/ai-toolkit)
- Company 
    - [About Us](https://www.crayon.co/about)
    - [Careers](https://www.crayon.co/careers)
    - [Partner Directory](https://www.crayon.co/partners)
- [Get a Demo](https://www.crayon.co/get-a-demo)
- [Log In](https://app.crayon.co/login/)

[Follow us on LinkedIn ](https://www.linkedin.com/company/crayon-co) [Follow us on Twitter ](https://twitter.com/crayon) [Follow us on Facebook ](https://www.facebook.com/CrayonDotCo/) [Follow us on Instagram ](https://www.instagram.com/crayondotco/) [Follow us on Facebook ](https://www.youtube.com/channel/UC1lZu3uuOZS0LVuTz44aK-g/featured)

© 2025 Crayon

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- [Security](https://app.vanta.com/crayon/trust/vabogpy2n3q9cp9hicshd)

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