Close

Help Shape the 2026 State of CI  

Take our annual State of Competitive Intelligence survey — help define how teams are investing and using CI (and win a $100 gift card) Take the Survey!
Crayon AI

More Competitive Wins Fueled by AI
Instant Signals. Deal-Ready Content. Personalized Enablement.

Put your compete program on autopilot.
Crayon is your competitive intelligence analyst, content creator, and enablement engine.

Get a Demo
Zoominfo.svg fill
Dropbox.svg fill
Docusign.svg fill
Trinet.svg fill
Gong.svg fill
BambooHR_logo 1-1

What would you like Crayon AI to do?

  • bi_collection-fill
    Gather Competitor Intel
  • ix_ai
    Analyze intel for insights
  • Chats
    Provide answers to competitor questions
  • IdentificationCard
    Create seller-ready assets
  • PaperPlaneTilt
    Deliver Intel in Rep’s Workflow
Get a Demo
Gather Competitor Intel
Analyze intel for insights
Provide answers to competitor questions
Content
Deliver Intel in Rep’s Workflow
Zoominfo.svg fill Dropbox.svg fill Docusign.svg fill Trinet.svg fill Gong.svg fill BambooHR_logo 1-1

Never Miss A

Competitive Update

Crayon AI automatically organizes your intel and creates custom enablement content

Crayon AI Hero GIF
Sparks product image_updated

Sparks: streamline CI research, analysis, content creation, and enablement  

Stop drowning in intel overload. Crayon's Sparks agent turns compete data into actionable enablement.

 

Analyze sales calls to find common objectives, run a SWOT analysis on news and reviews, or summarize win-loss takeaways from competitive deals. Take this analysis and instantly create updated competitive content for sales. 

 

Sparks offers limitless possibilities to analyze, distill, and transform your competitive data into essential assets for your team.

 

Shelby Schaefer Headshot
Shelby Schaefer

Senior Product Marketing Manager, Reputation

“I have officially said goodbye to manually searching across multiple sources for the intel I need. Sparks surfaces real-time, impactful insights — automatically. My compete program will never be the same.”

Stay one step ahead of the competition with Sparks

Extract critical intel from internal data sources

Crayon's data agents automatically capture the competitive intelligence that exists across your go-to-market team including call recordings (Gong, Chorus), messaging platforms (Slack, Teams), drives (Google Drive, OneDrive), and win-loss tools (Clozd). 

Using competitive signal mining, Crayon isolates and extracts the key moments where prospects, customers, and sellers reference competitors. 

Sparks analyzes hundreds of these competitive mentions across calls, messages, documents, and win-loss data in seconds. 

Call Clip for Gong product image
crayon answers_v2_2

Give reps the intel they need, when they need it with Crayon Answers 

Sales reps want content on their terms. Crayon Answers, a Gen AI compete assistant, gives immediate, conversational answers to their most pressing questions.

No need to review an entire battlecard, just ask  Crayon Answers a question about your competitor. Integrated into your current tech stack (Slack, Microsoft Teams, etc.), Answers gives reps instant responses.  

Lisa Parades Headshot
Lisa Parades

Lead Product Marketing Manager, Market and Competitive Intelligence Oyster

“Competing in a crowded market means our sellers have a lot of information to digest. The sales team flocked to Crayon Answers because they can very quickly find the intel they need, which is helping them daily across their deals.”

AI integrations deliver compete content where your team works

With Crayon's MCP Server and AI-ready APIs, you can securely connect your validated compete content — including battlecards, win stories, analysis, and insights directly into your AI tools. Now every AI response is grounded in your competitive reality, not generic web knowledge.

 

Integrate with AI assistants (ChatGPT, Claude, Copilot), enterprise search (Glean, Coveo), and knowledge platforms (Guru) to deliver accurate, context-aware competitive answers. 

 

Deliver-ChatGPT

AI-generated overviews help you get to the 'so what' faster

Crayon uses generative AI to automatically create ready to share summaries of news articles, blog posts, and press releases.

 

Save time and boost efficiency with these instant overviews.  

AI-Generated Overviews Banner

Automatic Tagging

You don't have to lift a finger as Crayon automatically classifies new intelligence into more than 80 subcategories.

Automatic-Tagging-740x474
Importance-Scoring-740x474

Sentiment Analysis

Crayon uses natural language processing (NLP) to grade the sentiment of insights on a scale.

Importance Scoring

Crayon uses a machine learning (ML) model to dynamically score intelligence based on its impact in your market.

Importance-Scoring-740x474 (1)
Anomaly-Detection-740x474

Anomaly Detection

Crayon tracks trends across your competitors' digital footprints and alerts you when a significant anomaly occurs.

Carolyn Klinger
Carolyn Klinger

Director of Market & Competitive Intelligence @ Affinity

"Sparks from Crayon has been a game-changer in my role as market and competitive intelligence lead at Affinity. I love how Sparks instantly analyzes and summarizes competitive intelligence. Now key members of our GTM team are using Sparks — providing our organization with quick access to important insights they can leverage in competitive opportunities."

See how Crayon AI finds and filters the intel that matters most

Get A Demo