What metrics measure the success of competitive intelligence? How can you engage sales, marketing, product and executives in your CI program? How large should a CI program be? Can CI make an impact on revenue?
You've seen the data in the 2021 State of Competitive Intelligence Report, and now it's time to get the most important context, from those who use CI the most.
Join us to hear:
- The top findings of the 2021 report & why they are important
- The CI benchmarks that are most critical to these experts
- What was surprising - and what it means
- Answers to your questions about the report and the trends of 2020
Haven't had a chance to download the report? Get it here!
Presenter
Laura Taylor
CMO, Crayon
Presenter
Cam Mackey
Executive Director, SCIP
Presenter
August Jackson
Senior Director, Market and Competitive Intelligence, Deltek