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2021 State of Competitive Intelligence

2021 State of CI

In an increasingly crowded marketplace, during a tumultuous year, how are companies getting intelligence on their competitors, customers, and thought leaders?

Every year, Crayon performs primary research to get to the bottom of that question. We surveyed 1,000+ CI professionals to learn the best practices, challenges, and opportunities in the field of competitive intelligence. 

Download this 60+ page report to learn:

  • The competitiveness of your industry and how that changed during 2020
  • How much your competitors are investing in competitive intelligence
  • The KPIs used to measure CI effectiveness
  • The challenges CI professionals are facing in a changing field
  • Which factors of a CI program impact revenue

Get the Research