---
title: How to Align Your Product & Marketing Teams | A Free Guide
description: Crayon's Guide to Aligning Your Product and Marketing Teams. Why it's worth your time and how to make it happen.
---

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# WHY YOU NEED TO ALIGN YOUR PRODUCT AND MARKETING TEAMS

(+How to Make It Happen)

It's taken for granted that sales & marketing alignment is of the utmost importance. And it *is *important. But the notion that marketing is in service *exclusively *to sales is misleading.

The relationship between product and marketing is a crucial one, and yet it's often neglected. That's why Crayon created the Guide to Why You Need to Align Your Product and Marketing Teams & How to Make it Happen.

**Download this guide to discover:**

- Why product & marketing alignment is valuable
- 3 critical areas of alignment that you can focus on
- How product marketing can positively impact your organization

## Download the guide

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- [Product](https://www.crayon.co/competitive-intelligence-analysis) 
    - [Crayon AI](https://www.crayon.co/product/crayon-ai)
    - [Aggregate](https://www.crayon.co/product/aggregate)
    - [Organize](https://www.crayon.co/product/organize)
    - [Publish](https://www.crayon.co/product/publish)
    - [Enable](https://www.crayon.co/product/enable)
    - [Measure](https://www.crayon.co/product/measure)
    - [Integrations](https://www.crayon.co/integrations)
- [Resources](https://www.crayon.co/resources) 
    - [Library](https://www.crayon.co/resources)
    - [Blog](https://www.crayon.co/blog)
    - [Case Studies](https://www.crayon.co/case-studies)
    - [Battlecard Templates](https://www.crayon.co/success/modern-battlecard-blueprint)
    - [AI Toolkit](https://www.crayon.co/ai-toolkit)
- Company 
    - [About Us](https://www.crayon.co/about)
    - [Careers](https://www.crayon.co/careers)
    - [Partner Directory](https://www.crayon.co/partners)
- [Get a Demo](https://www.crayon.co/get-a-demo)
- [Log In](https://app.crayon.co/login/)

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