---
title: Win Stories | Competitive Intelligence AI Analysis | Crayon
description: Insights from Crayon on competitive intelligence for Crayon's
---

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# The 2026 State of Competitive Intelligence report is here

See what separates the programs that win.

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[Back to AI Toolkit](https://www.crayon.co/sparks-library)

# Create Win Stories

![Keynote - CrayonIcons_10.25.22 (1) 2024-12-13 at 10.26.42 AM](https://www.crayon.co/hubfs/Keynote%20-%20CrayonIcons_10.25.22%20(1)%202024-12-13%20at%2010.26.42%20AM.png)

# Create Win Stories

**Submitted By: **

 Crayon Team

**Audiences: **

Sales Team Sales Leadership Executives Marketing

**Use Cases: **

Competitive Selling Company Strategy Content Creation

**Data Types: **

Gong Call Clips Chorus Call Clips Clozd Win-Loss Third Party Win-Loss CRM Won & Lost Opps Field Intelligence CRM Seller Notes

### Spark Overview

Craft compelling win stories that can help your sales team replicate success and build confidence in competitive deals. This prompt enables you to extract key insights from recent deals, highlighting what worked, why you won, and how to replicate it. Use these stories in sales enablement, battlecards, or internal newsletters to motivate your team and share best practices.

### Prompt

Summarize recent competitive wins, focusing on the key factors that drove success. Extract customer quotes, deal highlights, and the competitive edge that secured the win. Format the output into short, impactful win stories or quotes for use in enablement content.

### Data

- **Timerange**: 3-6 months 
- **Competitors**: Multiple competitors
- **Data Types**: Gong Call Clips | Chorus Call Clips | Clozd Win-Loss | Third Party Win-Loss | CRM Won & Lost Opps | Field Intelligence | CRM Seller Notes

### See Sparks in Action

### Sample Output

![Google Chrome - Crayon - Crayon PRO Sales Demo 2024-12-13 at 11.42.51 AM](https://www.crayon.co/hubfs/Google%20Chrome%20-%20Crayon%20-%20Crayon%20PRO%20Sales%20Demo%202024-12-13%20at%2011.42.51%20AM.png)

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