---
title: Dynamic Battlecard Updates | Competitive Intelligence AI Analysis | Crayon
description: Insights from Crayon on competitive intelligence for Crayon's
---

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# Dynamic Battlecard Updates

![Keynote - CrayonIcons_10.25.22 (1) 2024-12-09 at 1.08.42 PM](https://www.crayon.co/hubfs/Keynote%20-%20CrayonIcons_10.25.22%20(1)%202024-12-09%20at%201.08.42%20PM.png)

# Dynamic Battlecard Updates

**Submitted By: **

 Crayon Team

**Audiences: **

Sales Team Sales Leadership Compete Team

**Use Cases: **

Competitive Selling Content Creation

**Data Types: **

CRM Won & Lost Opps Field Intelligence CRM Seller Notes Content Marketing Website Changes Product Updates Product Reviews Case Studies News & Press Social Media Job Postings Glassdoor Third Party Win-Loss Clozd Win-Loss Chorus Call Clips Gong Call Clips

### Spark Overview

Ensure that sales battlecards remain up-to-date with the latest competitor insights and objections. By analyzing recent competitive activity and identifying effective rebuttals, teams can refine their strategies and improve objection handling. This is ideal for equipping sales teams with actionable, relevant information to win more deals.

### Prompt

Analyze the recent competitive activity from Mailchimp and summarize the common objections raised. Highlight effective rebuttals used by sales reps and recommend updates for our pricing objection handling section in the Mailchimp battlecard.

### Data

- **Timerange**: 30-60 days
- **Competitors**: One competitor 
- **Data Types**: CRM Won & Lost Opps | Field Intelligence | CRM Seller Notes | Content Marketing | Website Changes | Product Updates | Product Reviews | Case Studies | News & Press | Social Media | Job Postings | Glassdoor | Third Party Win-Loss | Clozd Win-Loss | Chorus Call Clips | Gong Call Clips

### See Sparks in Action

### Sample Output

![Google Chrome - Crayon - Crayon PRO Sales Demo 2024-12-10 at 2.20.53 PM](https://www.crayon.co/hubfs/Google%20Chrome%20-%20Crayon%20-%20Crayon%20PRO%20Sales%20Demo%202024-12-10%20at%202.20.53%20PM.png)

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