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Integrations to Help Win More Deals

Crayon is the competitive intelligence platform across your GTM tech stack — pulling signal from where deals happen and pushing guidance back into live opportunities.

 

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CAPTURE DATA

Your Tech Stack.

Your Competitive Pipeline. Powered by Crayon.

 

Turn your tech stack into a competitive advantage. From competitive chatter in Slack to call insights in Gong, Crayon integrates across your entire workflow. 

Pull in competitive insights 

Crayon automatically extracts intel from Slack, Gong, Salesforce, Clozd, Google Drive, and more, mining critical competitive signal from noise. 

Push into your workflows 

Crayon delivers competitive enablement to your reps in the tools your team is already using, including enterprise AI tools like Glean, ChatGPT, Claude, and more.     

Our Integrations

Competitive intel delivered where your sellers already work. When insights are embedded into daily workflows, adoption rises — and so do win rates. Explore Crayon’s integrations below.

Salesforce

HubSpot

Slack

Microsoft Teams

Gong

Chorus

Clozd

Highspot

Seismic

Confluence

Notion

SharePoint

Showpad

ClickUp

Okta

OneLogin

Azure Active Directory (Azure AD)

Google Workspace

JumpCloud

Power Your AI Ecosystem with Competitive Intel

OpenAI, Gemini, Perplexity & more

 

By integrating CI with internal AI tools, copilots, and agent-based workflows, Crayon ensures insights flow wherever teams work. 

 

  • Enrich enterprise AI with trusted competitive context
  • Connect via API or MCP Server 
  • Extend CI beyond a single platform with more teams accessing relevant insights when they need them    

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Internal Company Knowledge: Unlock Intel Within Your Organization 

Google Drive, Confluence, and more

 

Crayon integrates with internal knowledge sources to find valuable insights already living across your organization — from sales decks and competitor notes to analyst reports and strategy PDFs.

 

  • Unlock more insights by pulling in internal sources, capturing competitive signals that would otherwise remain siloed
  • Combine internal knowledge with external market intelligence for a more complete view of your competitive landscape
  • Internal data sources help train and refine Crayon's AI, ensuring insights are tailored to your company's messaging and positioning
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Conversational Intelligence: Turn Talk Into Tactics

Gong and Chorus 

 

Your reps' prospect calls are filled with competitive gold. Crayon helps you discover and act on it.

  • Auto-capture and analyze critical competitor mentions
  • Turn ongoing sales conversations into structured CI 
  • Embed competitive call clips into Crayon assets (e.g. battlecards) 

 

 

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Logan Hart

Senior PMM, Market & Competitive Intelligence @ ZoomInfo

"Using Crayon to centralize and analyze competitive mentions from Chorus enabled us to distill actionable insights from our sales conversations. By isolating mentions of specific competitors, features, or use cases, we understand the voice of our customers and can refine our messaging and enablement accordingly."

CRM: Intel Inside Every Opportunity

Salesforce, HubSpot, and more

 

Crayon surfaces battlecards and intel directly inside your opportunity views. Sellers never have to search for the intel they need. 

 

  • Embed Battlecards directly in CRM opportunity records
  • Push competitor alerts directly to sales pipelines
  • Ingest closed-won/lost data to measure win rate impact
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Kaitlyn Smith

Product Marketing Manager @ Intellum

"The last thing I wanted was for reps to have to go into a new tool for competitive information. Being able to find Crayon intel within Salesforce, makes it easy for them to access it."

Messaging Platforms: Where Competitive Conversations Happen

Slack, Microsoft Teams

 

Push CI updates into the channels your sellers check frequently and turn field conversations into field intel, instantly.
  • Curate automated alerts to keep your team in the loop
  • Capture field intel in real time, directly from chat
  • Ask competitive questions with our Gen-AI compete assistant right in your messaging platform
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Rachel Foskett 

VP of Global Product Marketing @ MiQ

"We all love the Slack integration. We’re meeting our revenue teams where they already spend the most time, rather than having them learn a new platform to access competitive insights. It has led to a brilliant, customized CI experience that our end users really appreciate."

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Enablement: Centralize Sales & CI Content

Highspot, Seismic, and more

 

Crayon keeps your competitive deliverables in the same place as your sales collateral: always up to date, always actionable.

  • Push CI into your enablement or RevOps platforms
  • Enrich internal systems with critical CI data
  • Increase sales team adoption while encouraging reps to self-serve


 

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Win-Loss: Integrate Interview Insights 

Clozd, TruVoice

 

Bring the voice of the buyer directly into your competitive intelligence workflow. Crayon integrates with win/loss providers to pull structured interview insights, buyer feedback, and deal analysis into a centralized CI hub.

  • Ingest data from win/loss platforms seamlessly
  • Identify trends and patters as AI analyzes win/loss data alongside other sources
  • Embed Insights from win/loss automatically into battlecards and other enablement content


 

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SSO & Admin: Enterprise-Grade Access Control

Okta, OneLogin, Azure AD, Google Workspace, JumpCloud & more 

 

Make secure, scalable access easy and ensure every seller is only one click away from the intel they need.

  • Secure your CI with our SOC2-certified platform, trusted by 500+ B2B tech companies
  • Auto-provision access via your SSO provider
  • Eliminate login friction, resulting in higher adoption across your team
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Alex Mackenzie

Director, Sales @ Allego

“In less than 6 months of using Crayon, the sales win rate in our most competitive segment has doubled, and our win rate against a top competitor has tripled to 95%."

No more wondering, "Is any of this CI stuff even working?"

Get a demo to see how Crayon makes it easy to analyze and improve the effectiveness of your CI program.

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