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Benchmark your Compete Program 

Crayon's State of Competitive Intelligence report reveals data from hundreds of product marketers, CI Pros and Enablement leaders Download Now!

Integrations That Win More Deals

Crayon captures signals your team would miss — and delivers them where they’ll drive revenue: in the middle of deals, inside Salesforce, Slack, Gong, and more.

 

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CAPTURE DATA

Your Tech Stack.

Your Competitive Pipeline. Fueled by Crayon.

 

Crayon connects with the tools your team already uses — capturing intel from across your stack and activating it where deals are won.

Data In: Pull insights from Slack, Gong, Salesforce, and more

Enablement Out: Push them into your CRM, messaging, and enablement tools

From competitive conversations in Slack to win-loss insights in Clozd, Crayon integrates directly into your workflow to boost enablement and win rates.

Our Integrations

Crayon integrates with the tools your sales team is already using — from CRM to enablement to conversation intelligence — so sellers can discover, share, and act on competitive intel in their current workflow. That means insights are never missed, higher adoption, and better win rates. Check them out below!

Salesforce

Sync battlecard views and CRM activity to surface competitive insights during every stage of the deal.

HubSpot

Surface competitive insights inside HubSpot so reps never miss a signal in live deals.

Slack

Send AI-curated CI into Slack to keep your team ahead in the flow of work.

Microsoft Teams

Deliver critical intel into Teams to align your sellers and marketers around what wins.

Gong

Pull in call intelligence and push out CI to equip your reps during key customer moments.

Chorus

Sync call insights from Chorus and push back CI so teams can close gaps fast.

Clari

Tie CI into pipeline and forecast views to power more confident deal execution.

Clozd

Bring win/loss data to life by connecting Crayon and Clozd for deeper competitive clarity.

Highspot

Deliver real-time CI in Highspot so your sellers always know what to say—and when.

Seismic

Embed Crayon intelligence in Seismic content to boost usage and close rates.

Confluence

Push curated CI into Confluence so product, marketing, and sales stay aligned on your competitive strategy.

Notion

Add Crayon insights into Notion so enablement, marketing, and product teams stay in sync.

SharePoint

Connect Crayon to SharePoint to centralize competitive content and simplify access.

Showpad

Keep battlecards and CI assets fresh in Showpad—without extra manual work.

ClickUp

Enrich workflows in ClickUp with embedded CI to guide better product and GTM decisions.

Okta

Enable secure, seamless access to Crayon through Okta SSO.

OneLogin

Centralize Crayon access with OneLogin to streamline identity management.

Azure Active Directory (Azure AD)

Use Azure AD to manage Crayon user access across your enterprise with ease.

Google Workspace

Leverage SSO and identity sync with Google Workspace to simplify CI access and scale securely.

JumpCloud

Connect JumpCloud with Crayon to enforce access controls and protect competitive data.

CRM: Intel Inside Every Opportunity

Salesforce, HubSpot, Microsoft Dynamics, Oracle, Zoho & more.

 

Crayon surfaces battlecards and intel right inside your opportunity views. Sellers never have to search for the intel they need. Win/loss data flows back in to help you track adoption and revenue impact.

 

  • Embed Battlecards directly in CRM opportunity records
  • Push competitor alerts directly to sales pipelines
  • Ingest closed-won/lost data to measure win rate impact
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Kaitlyn Smith

Product Marketing Manager @ Intellum

"The last thing I wanted was for reps to have to go into a new tool to receive the information. Being able to find Crayon in our source of truth, Salesforce, makes it easy for them to access it."

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Conversational Intelligence: Turning Talk Into Tactics

Gong, Chorus, Clari

 

Your reps' calls are full of competitive gold — Crayon helps you find, tag, and act on it.

  • Auto-capture and analyze competitor mentions
  • Deliver weekly CI summary by competitor, deal, and rep
  • Centralize sales call insights with the rest of your CI data

Teams who use conversational intelligence for CI report an 82% higher sales effectiveness.

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Logan Hart

Senior PMM, Market & Competitive Intelligence @ ZoomInfo

"Using Crayon to centralize & analyze competitive mentions from Chorus has enabled us to distill actionable insights from our sales conversations. By isolating mentions of specific competitors, features, or use cases, we are able to acutely understand the voice of our customers and refine our messaging & enablement accordingly."

Messaging Platforms: Where Competitive Conversations Happen

Slack, Microsoft Teams

 

Push CI updates into the channels your sellers check frequently — and turn field conversations into field intel, instantly.
  • Curate automated alerts to keep your team in the loop
  • Capture field intel in real time — directly from chat
  • Ask competitive questions with our Gen-AI compete assistant right in your messaging platform

Sharing CI updates in Slack or Teams daily results in an 84% increase in sales effectiveness.

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Rachel Foskett 

VP of Global Product Marketing @ MiQ

"We all love the Slack integration… We’re meeting our revenue teams where they already spend the most time, rather than having them learn a new platform to access competitive insights. It has led to a brilliant, customized CI experience that our end users really appreciate."

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SSO & Admin: Enterprise-Grade Access Control

Okta, OneLogin, Azure AD, Google Workspace, JumpCloud & more 

 

Make secure, scalable access easy — and ensure every seller is only one click away from the intel they need.

  • Secure your CI with our SOC2-certified platform, trusted by 500+ B2B tech companies
  • Auto-provision access via your SSO provider
  • Eliminate login friction, resulting in higher adoption across your team

Power Your Own Platforms with Crayon’s API

OpenAI, Gemini, Perplexity & more

 

Crayon doesn’t just integrate with your sales tech stack — it feeds your internal platforms too. Whether you’re building a custom AI assistant, surfacing CI in your own enablement UI, or populating a data warehouse, Crayon’s API makes your entire org smarter.

 

  • Plug Crayon into your internal GenAI tools to power competitive Q&A, recommendations, or summaries.
  • Feed real-time CI into your internal enablement or BI platforms.
  • Choose between 2 models, Content API or Assistant API.

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Enablement: Centralize Sales & CI Content

Highspot, Seismic, Guru, Confluence, Notion, Showpad & more

 

Crayon keeps your competitive deliverables in the same place as your sales collateral — always up to date, always actionable.

  • Something about adoption metrics 
  • Push CI into your enablement or RevOps platforms
  • Enrich internal systems with structured CI data

Empower reps to self-serve answers instead of slacking PMMs.

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Alex Mackenzie

Director, Sales @ Allego

“In less than 6 months of using Crayon, the sales win rate in our most competitive segment has doubled, and our win rate against a top competitor has tripled to 95%."

No more wondering, "Is any of this CI stuff even working?"

Get a demo to see how Crayon makes it easy to analyze and improve the effectiveness of your CI program.

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