The Competitive Intelligence & Sales Enablement Playbook

According to the 2019 State of Competitive Intelligence, companies who share competitive intelligence with their organization on a daily basis are 84% more likely to see an increase in revenue. So how can sales enablement teams leverage CI in a way that helps them equip their sales reps and win more deals?

Join Lauren Kersanske, Senior Marketing Manager at Crayon and Meg Guarente, Product Marketing Manager at Seismic, to learn how to integrate and leverage competitive intelligence into your sales enablement playbook in a way that helps you win more deals at scale. 

This webinar will cover:

  • How to identify and analyze your competitive landscape
  • How to integrate and scale competitive intelligence into your day-to-day sales enablement program
  • How to increase competitive win rates and win more deals


Lauren Kersanske, Senior Marketing Manager at Crayon

headshot-1Lauren Kersanske is Senior Marketing Manager at Crayon, the market and competitive intelligence company. Prior to Crayon, she was the Senior Demand Generation Manager at Cybereason, where she built and led digital strategy across the team including campaigns, lead nurturing, conversion optimization, ABM, and more. Previously, she was the Marketing Director at Hexadite, a cybersecurity startup acquired by Microsoft for $100 million, and HubSpot, as Lead Nurturing Manager for North America. Lauren loves the (good) chaos of startup life and plans on doing it again and again.

Meg Guarente, Product Marketing Manager at Seismic 

MegGuarenteMeg Guarente is Product Marketing Manager at Seismic the leading B2B marketing enablement and sales enablement software solution. Meg has over 7 years of experience working in strategic product marketing and management roles. She has worked at TechTarget, Dataxu, and now at Seismic Software. At Seismic she leads the product marketing function for the SMB and mid-market space. 

Watch the Webinar