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COMPETE LIKE YOU MEAN IT WITH CRAYON

Crayon’s award-winning competitive intelligence platform helps your organization see and seize opportunities so you can create a sustainable business advantage.

I think adopting Crayon was one of the best software decisions we’ve ever made in the company’s history.

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Garrett Denney

Head of CI, JAMF

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Winners Love Crayon

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TRACK YOUR COMPETITORS’ EVERY MOVE

No more jumping from one web page to another. No more hunting for weeks-old emails. Identify your rivals, and Crayon will capture and help you curate the most influential pieces of intel—on their website, from all over the internet, and what your team gathers in the field.

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MEASURABLE BUSINESS IMPACT YOUR ENTIRE COMPANY CAN FEEL

No other software solution helps you connect competitive intelligence to a wider range of business outcomes: increase win rates and decrease churn with battlecards, build a more differentiated messaging strategy or product roadmap with custom reports—plus measure your program’s effectiveness with competitive win/loss analysis tools. 

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CREATE A CULTURE OF COMPETITIVE INTELLIGENCE

Put CI into the hands of your entire organization through existing communications channels (Slack, Teams, etc) and business operations platforms (SalesForce, HubSpot, and more) via an easy-to-use interface that promotes conversation around key competitive insights

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The Undisputed Champion Of Competitive Intelligence Software

That’s not an exaggeration—it’s a fact. Just ask G2, Forrester, and the Product Marketing Alliance:

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Drive bottom-line impact

Crayon isn't just a research tool—it's our CI platform. It's where we gather insights on competitor online activity, collaborate with our team and cross-functional partners, and distribute tailored content to drive impact for our lines of business.

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George Baier IV

Head of CI, Dropbox

Capture deep insights

With Crayon I can curate insights scraped from the web alongside intel sourced within the company. The auto-prioritization of insights saves me a ton of time in putting together my own CI assets including weekly CI newsletters, sales battlecards, etc.

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Sam Rinaldo

CI Analyst, Hubspot

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COMPETE IN A WAY THEY’LL NEVER SEE COMING

Crayon makes it easy to track, analyze, and act on your competitors’ movements, enabling everyone across your organization to compete like they mean it.