Winners Love Crayon
TRACK YOUR COMPETITORS’ EVERY MOVE
No more jumping from one web page to another. No more hunting for weeks-old emails. Identify your rivals, and Crayon will capture and help you curate the most influential pieces of intel—on their website, from all over the internet, and what your team gathers in the field.
MEASURABLE BUSINESS IMPACT YOUR ENTIRE COMPANY CAN FEEL
No other software solution helps you connect competitive intelligence to a wider range of business outcomes: increase win rates and decrease churn with battlecards, build a more differentiated messaging strategy or product roadmap with custom reports—plus measure your program’s effectiveness with competitive win/loss analysis tools.
CREATE A CULTURE OF COMPETITIVE INTELLIGENCE
Put CI into the hands of your entire organization through existing communications channels (Slack, Teams, etc) and business operations platforms (SalesForce, HubSpot, and more) via an easy-to-use interface that promotes conversation around key competitive insights
Drive bottom-line impact
Crayon isn't just a research tool—it's our CI platform. It's where we gather insights on competitor online activity, collaborate with our team and cross-functional partners, and distribute tailored content to drive impact for our lines of business.
George Baier IV
Head of CI, Dropbox
Capture deep insights
With Crayon I can curate insights scraped from the web alongside intel sourced within the company. The auto-prioritization of insights saves me a ton of time in putting together my own CI assets including weekly CI newsletters, sales battlecards, etc.
CI Analyst, Hubspot