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What is competitive intelligence?

Competitive Intelligence (CI) is the process of gathering and understanding key information used by companies to anticipate competitor’s actions, analyze market trends, and develop business strategies. The goal is to gain a 360-degree view of the competitive landscape and market environment, in order to minimize risk and confidently make decisions. Competitive intelligence should be done quickly and timely so that all data is actionable and relevant. With real-time competitive intelligence, companies can both plan and react to changes in the competitive landscape.

What types of intelligence does Crayon track on competitors?

Crayon tracks all essential competitive intelligence types to give you the full picture of your competitors' digital footprints and your overall market. Scroll through to check out the types of intelligence we track 👇

News & Events

Track the latest announcements and investments your competitors are making. See what events they're sponsoring, what awards they're winning, and what coverage they're getting.

Team & Personnel

Get the inside scoop via employee feedback and personnel trends. Identify competitor strengths and weaknesses from employee reviews, key leadership changes, and office openings.

Product, Pricing, & Packaging

Catch any changes to features, pricing, and packaging to drive executive and product strategy. Know when they add, remove, or repackage features and functionality.

Support Threads & Reviews

Hear what real users think of your competitors' products through third party site reviews. Get insight into product and service gaps by monitoring help articles and forum threads.

Positioning & Presence

Stay on top of your competitors' positioning and messaging, both on and off their website. Catch new website sections added, new design and branding launched, and changes to company profiles on third party sites.

Customers & Partners

See which customer case studies are getting added or removed, and take note of industry or use case focus. See which partners they're adding or removing to get insight into product strategy and where there may be gaps.

Content & Social Media

Monitor what your competitors are publishing across the web so that you can create differentiated content and get insights into their target audience and keywords. Social media activity shows you what they're promoting and how, and can surface opportunities for you to participate.

Conversion Tests & Promotions

Review the latest conversion campaigns and promotions running in your market, even if they're still in testing mode. Get inspiration for differentiated campaigns and take advantage of this insight into marketing strategies.

What is it like to be a Crayon customer?

Being a Crayon customer means that you have a partner in your quest to dominate your market. Beyond using our CI platform that tracks over 300 million sources and 100+ types of intelligence, you will be paired with an Analyst who will:

Deliver a comprehensive weekly competitive report highlighting the top insights captured that week (50 reports per year)
Guide you on best practices within the Crayon portal and how to leverage the data to make it actionable
Work with you on a regular basis to surface critical insights that impact your business

Get a 360 Degree View of Your Market with Crayon's Competitive Intelligence Platform

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What is competitive intelligence?

What types of intelligence does Crayon track on competitors?

What is it like to be a Crayon customer?

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