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Get a 360 Degree View of Your Market with Crayon's Competitive Intelligence Platform

Crayon Intel Pro is a competitive intelligence platform that allows you to track, analyze, and act on intelligence about competitors.
  • Get a 360 degree view on your market by tracking your competitors digital footprint
  • Scale your competitive intelligence program by getting 10x the data in 10x less time—spend less time on research and more time on analysis and action
  • Focus on only impactful updates by filtering by category, company, keyword, date, and more. Save favorite views to monitor trends and partner with an analyst to call out trends weekly
Request a demo with a competitive intelligence specialist today.

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What is competitive intelligence?

Competitive Intelligence (CI) is the process of gathering and understanding key information used by companies to anticipate competitor’s actions, analyze market trends, and develop business strategies. The goal is to gain a 360-degree view of the competitive landscape and market environment, in order to minimize risk and confidently make decisions. Competitive intelligence should be done quickly and timely so that all data is actionable and relevant. With real-time competitive intelligence, companies can both plan and react to changes in the competitive landscape.

What types of intelligence does Crayon track on competitors?

Crayon tracks all essential competitive intelligence types to give you the full picture of your competitors' digital footprints and your overall market. Scroll through to check out the types of intelligence we track 👇


What is it like to be a Crayon customer?

Being a Crayon customer means that you have a partner in your quest to dominate your market. Beyond using our CI platform that tracks over 300 million sources and 100+ types of intelligence, you will be paired with an Analyst who will:

  • Deliver a comprehensive weekly competitive report highlighting the top insights captured that week (50 reports per year)
  • Guide you on best practices within the Crayon portal and how to leverage the data to make it actionable
  • Work with you on a regular basis to surface critical insights that impact your business

Crayon customers...in their own words


Don't take our word for it. Here what our customers think👇

"Crayon makes our team more scalable. Given limited time and resources, Crayon enables us to leverage larger scale intelligence and cut through the noise other tools have presented. Crayon also finds additional intelligence we never would have found before." - Rob Bois, Senior Director of Product Marketing at Fuze

By staying on top of the competitors, we’ve been able to arm our sales team with actionable insights that they can act on immediately. As a result of Crayon, our win rate against our top five biggest competitors has improved by 54%." - Jake Godgart, Senior Manager of Product Marketing at Upserve

Crayon gives us every type of intel we need to gain a competitive edge across our efforts. There's something for every stakeholder - from content to positioning to news and more - everything we need to drive marketing decisions." - Dominic Litten, Chief Marketing Officer at Budget Dumpster