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Stop Competing. Start Winning.

See why thousands of teams use Crayon to stay ten steps ahead of the competition.


Crayon is a competitive intelligence platform that allows you to capture, analyze, and act on intelligence about your competitors and market.

With Crayon you'll be able to...

  • Automate competitive research

  • Deliver insights to stakeholders in across email, Slack, CRMs, and other systems

  • Measure engagement and impact of CI deliverables

See for yourself! Fill out the form to schedule a demo customized for your competitive needs.

I want a demo of Crayon

Crayon’s competitive intelligence platform allows you to capture, analyze, and act on your competitors’ every move


Crayon tracks 100+ data types across hundreds of millions of sources to provide a complete view of your competitors’ movements.


Intelligence layer combines human and artificial intelligence to filter out the noise and surface key signals in an organized, curated view.


Enable sales, marketing, product, and executive teams with real-time, actionable insights to win more deals and drive business impact.


Product Marketing & Competitive Intelligence Teams Love Crayon

Named a Leader in Forrester's New Wave & Rated #1 CI Software on G2

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What Customers Are Saying About Crayon


Crayon review by Mary D.
Mary D.
Head of Marketing & Communications
Discovery Health Partners
Crayon is so EASY!! And it puts all our competitive insights and battle cards in one place. This is invaluable for our sales and marketing teams to keep track of all the industry news and stay up up to date on how our company and solutions compare in our space. I've also been impressed from Day 1 with the Crayon sales and account support folks--extremely professional, organized, focused on our success, and just really, really great to work with.
Crayon review by Nathan T.
Nathan T.
Sr. Product Marketing Manager
We use Crayon as our central competitive intelligence tool, it does a great job indexing all the different activity going on in the market and distilling it down into intelligence so we gain a clear picture of what our competition is doing
Crayon review by Christian F.
Christian F.
SMB Account Executive
I like that Crayon not only provides my team (product marketing) with insights into what our competitors are doing but also gives us a place to synthesize this information to our sales team so that they can effectively leverage it on their calls. It even integrates directly with Salesforce so the reps can see the info right on their opportunities.