Competitive Intelligence (CI) is the process of gathering and understanding key information used by companies to anticipate competitor’s actions, analyze market trends, and develop business strategies. The goal is to gain a 360-degree view of the competitive landscape and market environment, in order to minimize risk and confidently make decisions. Competitive intelligence should be done quickly and timely so that all data is actionable and relevant. With real-time competitive intelligence, companies can both plan and react to changes in the competitive landscape.
Crayon tracks all essential competitive intelligence types to give you the full picture of your competitors' digital footprints and your overall market. Scroll through to check out the types of intelligence we track 👇
Being a Crayon customer means that you have a partner in your quest to dominate your market. Beyond using our CI platform that tracks over 300 million sources and 100+ types of intelligence, you will be paired with an Analyst who will:
Don't take our word for it. Here what our customers think👇
"Crayon makes our team more scalable. Given limited time and resources, Crayon enables us to leverage larger scale intelligence and cut through the noise other tools have presented. Crayon also finds additional intelligence we never would have found before." - Rob Bois, Senior Director of Product Marketing at Fuze
By staying on top of the competitors, we’ve been able to arm our sales team with actionable insights that they can act on immediately. As a result of Crayon, our win rate against our top five biggest competitors has improved by 54%." - Jake Godgart, Senior Manager of Product Marketing at Upserve
Crayon gives us every type of intel we need to gain a competitive edge across our efforts. There's something for every stakeholder - from content to positioning to news and more - everything we need to drive marketing decisions." - Dominic Litten, Chief Marketing Officer at Budget Dumpster